A data profile of the people who buy, follow and care about Poetry in India — modelled from more than twelve digital signal sources. Poetry has an estimated audience of 16,667,264 people in India.
The average Poetry fan in India is 31.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Urdu, Urdu poetry, Spoken word, with strongest over-indexing on Urdu (1.94× the country average).
Demographically, the Poetry audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Poetry fan in India is more male, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Urdu.
The key figures that characterise the Poetry profile in India.
29.4% are female, 70.6% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 31.8 |
| Estimated audience size | 16,667,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Poetry audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 6.3% |
| Italy | 5.6% |
Where the Poetry audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~100K | 1.61× | |
| 02 | Madhya Pradesh | ~400K | 1.28× | |
| 03 | Meghalaya | ~20K | 1.27× | |
| 04 | Nagaland | ~10K | 1.27× | |
| 05 | Bihar | ~400K | 1.23× | |
| 06 | Arunachal Pradesh | ~10K | 1.20× | |
| 07 | Tripura | ~30K | 1.19× | |
| 08 | Assam | ~200K | 1.17× | |
| 09 | Uttar Pradesh | ~900K | 1.14× | |
| 10 | Mizoram | ~10K | 1.11× | |
| 11 | Chhattisgarh | ~100K | 1.10× | |
| 12 | Manipur | ~20K | 1.10× | |
| 13 | Jharkhand | ~100K | 1.05× | |
| 14 | Maharashtra | ~800K | 1.02× | |
| 15 | Uttarakhand | ~80K | 1.02× | |
| 16 | Sikkim | ~7K | 0.95× | |
| 17 | West Bengal | ~500K | 0.93× | |
| 18 | Himachal Pradesh | ~60K | 0.92× | |
| 19 | Rajasthan | ~300K | 0.88× | |
| 20 | Telangana | ~200K | 0.79× | |
| 21 | Gujarat | ~400K | 0.78× | |
| 22 | Karnataka | ~300K | 0.78× | |
| 23 | Punjab (region) | ~200K | 0.78× | |
| 24 | Odisha | ~100K | 0.78× | |
| 25 | Tamil Nadu | ~300K | 0.77× | |
| 26 | Haryana | ~200K | 0.76× | |
| 27 | Goa | ~10K | 0.75× | |
| 28 | Andhra Pradesh | ~100K | 0.62× | |
| 29 | Kerala | ~100K | 0.57× |
The strongest cross-interests of the Poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Javed Akhtar | Literature | 2.82× | ||
| 02 | Ghazal | Literature | 2.59× | ||
| 03 | Hindi literature | Literature | 2.34× | ||
| 04 | Urdu poetry | Literature | 2.32× | ||
| 05 | Spoken word | Business & Career | 2.15× | ||
| 06 | Urdu | Politics & Society | 1.94× | ||
| 07 | Hindustani classical music | Music & Radio | 1.79× | ||
| 08 | Short story | Literature | 1.78× | ||
| 09 | Saudi Arabia | Travel & Leisure | 1.74× | ||
| 10 | ONEUS | Music & Radio | 1.72× | ||
| 11 | Creative writing | Business & Career | 1.69× | ||
| 12 | Writing | Literature | 1.68× | ||
| 13 | Karachi | Travel & Leisure | 1.65× | ||
| 14 | BTS | Music & Radio | 1.63× | ||
| 15 | United Arab Emirates | Travel & Leisure | 1.62× | ||
| 16 | Novel | Literature | 1.58× | ||
| 17 | KOLARS | Music & Radio | 1.55× | ||
| 18 | Folk music | Music & Radio | 1.54× | ||
| 19 | E-book readers | Technology & Electronics | 1.53× | ||
| 20 | Papyrus | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.18× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Quality Awareness | PREMIUM | 0.90× |
Poetry has an estimated audience of 16,667,264 people in India, concentrated in Uttar Pradesh and Maharashtra.
29.4% of Poetry fans are female, 70.6% are male, with an average age of 31.8 years.
Poetry fans show strongest brand affinity for Urdu (1.94×), Urdu poetry (2.32×), and Spoken word (2.15×) over the country average.
Poetry fans in India are most concentrated in Uttar Pradesh (reach ~900K), Maharashtra (reach ~800K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Poetry itself, the audience over-indexes on Urdu poetry (2.32×), Spoken word (2.15×), ONEUS (1.72×), and Ghazal (2.59×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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