A data profile of the people who buy, follow and care about Ghazal in India — modelled from more than twelve digital signal sources. Ghazal has an estimated audience of 3,050,532 people in India.
Ghazal has an estimated audience of 3,050,532 people in India. 27.8% are female, 72.2% are male, average age 30.7. Top brand affinities: India national cricket team, Poetry, Virat Kohli, Short story, Chennai Super Kings.
Top brand affinities include India national cricket team, Poetry, Virat Kohli, with strongest over-indexing on India national cricket team (1.51× the country average).
Demographically, the Ghazal audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
The typical Ghazal fan in India is more male, around 30.7 years old, with strong Quality Awareness tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Ghazal profile in India.
27.8% are female, 72.2% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 30.7 |
| Estimated audience size | 3,050,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Ghazal audience comes from India.
| Country | Share |
|---|---|
| India | 35.0% |
| United States | 9.9% |
| Pakistan | 8.4% |
The strongest cross-interests of the Ghazal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abu Dhabi | Travel & Leisure | 4.57× | ||
| 02 | Qatar | Travel & Leisure | 4.49× | ||
| 03 | Short story | Literature | 3.46× | ||
| 04 | Fiverr | Business & Career | 3.42× | ||
| 05 | Crochet | Home & Garden | 2.79× | ||
| 06 | Poetry | Literature | 2.59× | ||
| 07 | Musical instrument | Music & Radio | 2.32× | ||
| 08 | Embroidery | Home & Garden | 1.98× | ||
| 09 | Salman Khan | Movies & TV | 1.94× | ||
| 10 | Ranveer Singh | Movies & TV | 1.90× | ||
| 11 | Pakistan national cricket team | Sports | 1.84× | ||
| 12 | England cricket team | Sports | 1.83× | ||
| 13 | Amitabh Bachchan | Movies & TV | 1.83× | ||
| 14 | Pakistan | Travel & Leisure | 1.73× | ||
| 15 | Chennai | Travel & Leisure | 1.57× | ||
| 16 | Rohit Sharma | Sports | 1.57× | ||
| 17 | Virat Kohli | Sports | 1.55× | ||
| 18 | Kolkata Knight Riders | Sports | 1.54× | ||
| 19 | Chennai Super Kings | Sports | 1.52× | ||
| 20 | India national cricket team | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.25× | |
| Risk Appetite | THRILL | 1.24× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Tradition | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ghazal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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