Top 50 Literature brands in India
This curated ranking covers the 50 largest literature brands in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,001 literature brands tracked in India, the 50 ranked here account for the largest measured audience reach. Reading, Culture and Books lead the list with a combined estimated audience of 87,685,195 people. Across all 50 entries the average audience size is 7,859,463, and the largest, Reading, reaches around 42,590,281 people in India. Audience size is the estimated number of unique people in India who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
42,590,281 | 5.8% | Lifestyle cluster | Literature |
| 2 |  Culture |
25,816,298 | 4.2% | Lifestyle cluster | Literature |
| 3 |  Books |
19,278,616 | 4.5% | Literature | |
| 4 |  Magazines |
18,975,946 | 3.9% | Literature | |
| 5 |  Humour |
18,469,861 | 4.5% | Literary genre | Literature |
| 6 |  Poetry |
16,667,264 | 6.3% | Field of study | Literature |
| 7 |  History |
14,686,963 | 4.0% | Literature | |
| 8 |  Heart (novel) |
14,512,860 | 6.6% | Literature | |
| 9 |  Joke |
12,670,943 | 6.3% | Literature | |
| 10 |  Newspapers |
11,302,991 | 5.8% | Lifestyle cluster | Literature |
| 11 |  Fiction books |
10,689,157 | 3.6% | Literary genre | Literature |
| 12 |  IS (Infinite Stratos) |
9,573,002 | 24.7% | Literature | |
| 13 |  K (anime) |
9,498,159 | 17.3% | Literature | |
| 14 |  Plays |
8,072,762 | 4.3% | Literature | |
| 15 |  E-books |
7,593,191 | 4.7% | Literature | |
| 16 |  Comics |
7,538,715 | 2.8% | Literature | |
| 17 |  Romance novels |
7,408,011 | 4.5% | Literary genre | Literature |
| 18 |  Fandom |
7,345,703 | 6.9% | Literary genre | Literature |
| 19 |  Novel |
6,986,880 | 3.5% | Literature | |
| 20 |  Urdu poetry |
6,525,973 | 36.9% | Literature | |
| 21 |  Heroes (comics) |
6,028,700 | 33.8% | Literature | |
| 22 |  Naruto |
5,873,637 | 13.3% | Comics | Literature |
| 23 |  Short story |
5,835,905 | 5.2% | Literature | |
| 24 |  Screenwriting |
5,498,883 | 15.2% | Field of study | Literature |
| 25 |  Manga |
5,439,689 | 2.6% | Literary genre | Literature |
| 26 |  It (novel) |
5,363,330 | 15.7% | Literature | |
| 27 |  Mystery fiction |
5,334,423 | 4.0% | Literary genre | Literature |
| 28 |  Non-fiction books |
5,160,196 | 5.1% | Literary genre | Literature |
| 29 |  Obituary |
4,548,418 | 6.2% | Literature | |
| 30 |  Doraemon |
4,145,073 | 29.0% | Manga | Literature |
| 31 |  Writing |
4,087,954 | 4.0% | Literature | |
| 32 |  Satire |
3,940,728 | 3.5% | Literary genre | Literature |
| 33 |  Tragedy |
3,935,391 | 15.3% | Literature | |
| 34 |  Rabindranath Tagore |
3,626,448 | 88.7% | Painter | Literature |
| 35 |  Fairy tale |
3,490,946 | 2.9% | Literary genre | Literature |
| 36 |  Comic book |
3,445,879 | 2.0% | Literary genre | Literature |
| 37 |  Writer |
3,396,732 | 5.3% | Literature | |
| 38 |  Tamil literature |
3,189,333 | 66.2% | Literary genre | Literature |
| 39 |  Diary (novel) |
3,165,295 | 6.0% | Literature | |
| 40 |  Narrative |
3,100,070 | 4.8% | Literature | |
| 41 |  Crime fiction |
3,083,482 | 4.8% | Literary genre | Literature |
| 42 |  Ghazal |
3,050,532 | 35.0% | Literature | |
| 43 |  Blueberry (comics) |
2,951,205 | 24.1% | Literature | |
| 44 |  Library |
2,932,649 | 2.5% | Literature | |
| 45 |  Author |
2,887,061 | 3.5% | Literature | |
| 46 |  Fantastic Four |
2,832,232 | 10.1% | Comics | Literature |
| 47 |  Publishing |
2,757,134 | 4.1% | Literature | |
| 48 |  Twinkle Khanna |
2,631,318 | 77.6% | Actor Actress or TV Star | Literature |
| 49 |  Scorpio (comics) |
2,579,094 | 48.2% | Literature | |
| 50 |  Humorism |
2,457,839 | 3.2% | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in India?
Reading currently leads with an estimated audience of 42,590,281 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.