A data profile of the people who buy, follow and care about Plays in India — modelled from more than twelve digital signal sources. Plays has an estimated audience of 8,072,762 people in India.
Plays has an estimated audience of 8,072,762 people in India. 24.7% are female, 75.3% are male, average age 32.3. Top brand affinities: Casino games, Comics, Manga, Bars, Spas.
Top brand affinities include Casino games, Comics, Manga, with strongest over-indexing on Casino games (2.8× the country average).
Demographically, the Plays audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Plays fan in India is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Casino games.
The key figures that characterise the Plays profile in India.
24.7% are female, 75.3% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 32.3 |
| Estimated audience size | 8,072,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Plays audience comes from India.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manga | Literature | 2.88× | ||
| 02 | Casino games | Games | 2.80× | ||
| 03 | Comics | Literature | 2.57× | ||
| 04 | Bars | Travel & Leisure | 2.32× | ||
| 05 | Volunteering | Politics & Society | 2.22× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 07 | Drawing | Home & Garden | 1.91× | ||
| 08 | Concerts | Music & Radio | 1.90× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.90× | ||
| 10 | Spas | Beauty & Wellness | 1.86× | ||
| 11 | Cruises | Travel & Leisure | 1.86× | ||
| 12 | Social media marketing | Business & Career | 1.81× | ||
| 13 | Musical instrument | Music & Radio | 1.81× | ||
| 14 | Gambling | Games | 1.73× | ||
| 15 | True Detective | Movies & TV | 1.73× | ||
| 16 | Desserts | Food & Beverages | 1.71× | ||
| 17 | Toys | Games | 1.66× | ||
| 18 | Young's | Food & Beverages | 1.57× | ||
| 19 | Festival | Music & Radio | 1.56× | ||
| 20 | Role-playing games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Risk Appetite | THRILL | 1.33× | |
| Pet Ownership | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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