A data profile of the people who buy, follow and care about Plays in France — modelled from more than twelve digital signal sources. Plays has an estimated audience of 3,516,536 people in France.
Plays has an estimated audience of 3,516,536 people in France. 56.4% are female, 43.6% are male, average age 42.1. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Google Drive.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (271.41× the country average).
Demographically, the Plays audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Plays fan in France is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Plays profile in France.
56.4% are female, 43.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 42.1 |
| Estimated audience size | 3,516,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Plays audience comes from France.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 271.41× | ||
| 02 | Selfridges | Shopping | 178.70× | ||
| 03 | Christmas Gift | Kids & Family | 27.14× | ||
| 04 | Christmas tree | Kids & Family | 21.91× | ||
| 05 | Zoom lens | Technology & Electronics | 14.54× | ||
| 06 | Broadcasting of sports events | Movies & TV | 13.13× | ||
| 07 | Kitchen garden | Home & Garden | 12.57× | ||
| 08 | Breast Cancer awareness | Health | 11.56× | ||
| 09 | Dentistry | Business & Career | 11.33× | ||
| 10 | Girl power | Politics & Society | 11.21× | ||
| 11 | Hormone | Health | 10.73× | ||
| 12 | Non-fiction books | Literature | 9.89× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.72× | ||
| 14 | Sustainable products | Politics & Society | 7.37× | ||
| 15 | Google Drive | Technology & Electronics | 6.20× | ||
| 16 | Improvisation | Music & Radio | 5.93× | ||
| 17 | Musical theatre | Movies & TV | 4.68× | ||
| 18 | Permanent residency | Business & Career | 4.11× | ||
| 19 | Volunteering | Politics & Society | 3.57× | ||
| 20 | Google Maps | Internet & Social Media | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.