A data profile of the people who buy, follow and care about Plays in Italy — modelled from more than twelve digital signal sources. Plays has an estimated audience of 6,737,787 people in Italy.
Plays has an estimated audience of 6,737,787 people in Italy. 56.2% are female, 43.8% are male, average age 41.8. Top brand affinities: Wikipedia, Non-fiction books, Volunteering, Satire, WhatsApp.
Top brand affinities include Wikipedia, Non-fiction books, Volunteering, with strongest over-indexing on Wikipedia (4.56× the country average).
Demographically, the Plays audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Plays fan in Italy is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Plays profile in Italy.
56.2% are female, 43.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.8 |
| Estimated audience size | 6,737,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Plays audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 6.49× | ||
| 02 | Wikipedia | Internet & Social Media | 4.56× | ||
| 03 | Broadway theatre | Travel & Leisure | 3.95× | ||
| 04 | Improvisation | Music & Radio | 3.53× | ||
| 05 | Satire | Literature | 3.43× | ||
| 06 | Draught beer | Food & Beverages | 2.62× | ||
| 07 | Volunteering | Politics & Society | 2.57× | ||
| 08 | Bohemian style | Fashion & Accessoires | 2.46× | ||
| 09 | Musical theatre | Movies & TV | 2.32× | ||
| 10 | Stand-up comedy | Movies & TV | 2.03× | ||
| 11 | Mediaset | Technology & Electronics | 2.00× | ||
| 12 | Champagne | Food & Beverages | 1.96× | ||
| 13 | Political science | Business & Career | 1.92× | ||
| 14 | Singer-songwriter | Music & Radio | 1.78× | ||
| 15 | TikTok | Internet & Social Media | 1.76× | ||
| 16 | Mobile game | Games | 1.76× | ||
| 17 | Self-awareness | Health | 1.69× | ||
| 18 | Deal of the day | Shopping | 1.54× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Charity and causes | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Mindfulness | BALANCE | 1.35× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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