Plays Audience in Mexico
Plays has an estimated audience of 4,478,365 people in Mexico. 49.0% are female, 51.0% are male, average age 32.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (430.97× the country average). Demographically, the Plays audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 32.9 |
| Estimated audience size | 4,478,365 |
Audience persona
The typical Plays fan in Mexico is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Plays fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 430.97× | Travel & Leisure |
| Shopping and fashion | 167.69× | Shopping |
| Game consoles | 114.52× | Technology & Electronics |
| Catholic Church | 79.75× | Politics & Society |
| Sarcasm | 63.39× | Politics & Society |
| Mobile game | 49.62× | Games |
| Travel agency | 57.26× | Travel & Leisure |
| Valentine's Day | 107.93× | Kids & Family |
| Exfoliation (cosmetology) | 120.18× | Beauty & Wellness |
| Banana | 44.99× | Food & Beverages |
| El País | 49.08× | News |
| Dentistry | 40.9× | Business & Career |
| Broadcasting of sports events | 51.12× | Movies & TV |
| Love & Sex | 49.99× | Kids & Family |
| Daily Horoscope | 450.44× | Internet & Social Media |
| Freeware | 26.58× | Technology & Electronics |
| Sexology | 30.67× | Kids & Family |
| Papaya | 32.72× | Food & Beverages |
| Breastfeeding | 26.58× | Kids & Family |
| Orange (fruit) | 30.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 16.71 |
| Travelling | THRILL | 15.05 |
| Urban Lifestyle | OPEN | 3.37 |
| Risk Appetite | THRILL | 2.55 |
| Mindfulness | BALANCE | 1.38 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.