A data profile of the people who buy, follow and care about Plays in Mexico — modelled from more than twelve digital signal sources. Plays has an estimated audience of 4,478,365 people in Mexico.
Plays has an estimated audience of 4,478,365 people in Mexico. 49.0% are female, 51.0% are male, average age 32.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (430.97× the country average).
Demographically, the Plays audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Plays fan in Mexico is balanced, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Plays profile in Mexico.
49.0% are female, 51.0% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 32.9 |
| Estimated audience size | 4,478,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Plays audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 450.44× | ||
| 02 | Costa Rica | Travel & Leisure | 430.97× | ||
| 03 | Shopping and fashion | Shopping | 167.69× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 120.18× | ||
| 05 | Game consoles | Technology & Electronics | 114.52× | ||
| 06 | Valentine's Day | Kids & Family | 107.93× | ||
| 07 | Catholic Church | Politics & Society | 79.75× | ||
| 08 | Sarcasm | Politics & Society | 63.39× | ||
| 09 | Travel agency | Travel & Leisure | 57.26× | ||
| 10 | Broadcasting of sports events | Movies & TV | 51.12× | ||
| 11 | Love & Sex | Kids & Family | 49.99× | ||
| 12 | Mobile game | Games | 49.62× | ||
| 13 | El País | News | 49.08× | ||
| 14 | Banana | Food & Beverages | 44.99× | ||
| 15 | Dentistry | Business & Career | 40.90× | ||
| 16 | Papaya | Food & Beverages | 32.72× | ||
| 17 | Sexology | Kids & Family | 30.67× | ||
| 18 | Orange (fruit) | Food & Beverages | 30.67× | ||
| 19 | Freeware | Technology & Electronics | 26.58× | ||
| 20 | Breastfeeding | Kids & Family | 26.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 16.71× | |
| Travelling | THRILL | 15.05× | |
| Urban Lifestyle | OPEN | 3.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.87× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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