Plays Audience in Mexico
Plays has an estimated audience of 4,478,365 people in Mexico. 49.0% are female, 51.0% are male, average age 32.9. Top brand affinities: MSN, Sarcasm, Catholic Church, Banana, Pedro Pascal.
Top brand affinities include MSN, Sarcasm, Catholic Church, with strongest over-indexing on MSN (2.94× the country average). Demographically, the Plays audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 32.9 |
| Estimated audience size | 4,478,365 |
Audience persona
The typical Plays fan in Mexico is balanced, around 32.9 years old, with strong Risk Appetite tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.94× | News |
| Sarcasm | 3.15× | Politics & Society |
| Catholic Church | 2.62× | Politics & Society |
| Banana | 2.95× | Food & Beverages |
| Pedro Pascal | 3.07× | Movies & TV |
| Travel agency | 2.94× | Travel & Leisure |
| El País | 3.14× | News |
| Game consoles | 2.11× | Technology & Electronics |
| Freeware | 2.94× | Technology & Electronics |
| Dentistry | 2.79× | Business & Career |
| Papaya | 3.68× | Food & Beverages |
| Sexology | 3.2× | Kids & Family |
| Broadcasting of sports events | 3.09× | Movies & TV |
| captain america | 3.24× | Movies & TV |
| Office 365 | 2.44× | Technology & Electronics |
| Wattpad | 2.47× | Internet & Social Media |
| High school | 3.02× | Business & Career |
| Avocado | 3.06× | Food & Beverages |
| Breastfeeding | 2.87× | Kids & Family |
| RT (TV network) | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.39 |
| Spirituality | BALANCE | 1.32 |
| Travelling | THRILL | 1.32 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.03 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.