Plays Audience in Germany
Plays has an estimated audience of 3,680,214 people in Germany. 56.1% are female, 43.9% are male, average age 38.9. Top brand affinities: Tagesschau, Satire, Linkin Park, Livemusic, Pets.
Top brand affinities include Tagesschau, Satire, Linkin Park, with strongest over-indexing on Tagesschau (2.66× the country average). Demographically, the Plays audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.9 |
| Estimated audience size | 3,680,214 |
Audience persona
The typical Plays fan in Germany is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.66× | Movies & TV |
| Satire | 5.48× | Literature |
| Linkin Park | 7.04× | Music & Radio |
| Livemusic | 3.22× | Music & Radio |
| Pets | 1.75× | Pets & Animals |
| German television comedy | 5.38× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Motorcycle helmet | 3.88× | Cars & Mobility |
| Automobiles | 1.63× | Cars & Mobility |
| Mobile game | 2.36× | Games |
| Jamie Lee Curtis | 5.3× | Movies & TV |
| Spiegel Online | 1.6× | News |
| Succulent plant | 3.65× | Home & Garden |
| Felix Baumgartner | 3.31× | Sports |
| Lieferando.de | 1.76× | Food & Beverages |
| Batman | 1.82× | Movies & TV |
| Headphones | 3.7× | Technology & Electronics |
| Nirvana (band) | 7.54× | Music & Radio |
| Anthropology | 3.5× | Business & Career |
| Westdeutscher Rundfunk | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.27 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Early Adopter Mentality | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.