Plays Audience in Germany
Plays has an estimated audience of 3,680,214 people in Germany. 56.1% are female, 43.9% are male, average age 38.9. Top brand affinities: Corona (band), Information sensitivity, Home Delivery, Scratching post, Figure painting (hobby).
Top brand affinities include Corona (band), Information sensitivity, Home Delivery, with strongest over-indexing on Corona (band) (1.61× the country average). Demographically, the Plays audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.9 |
| Estimated audience size | 3,680,214 |
Audience persona
The typical Plays fan in Germany is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Corona (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 1.61× | Music & Radio |
| Information sensitivity | 3.32× | Technology & Electronics |
| Home Delivery | 1.73× | Food & Beverages |
| Scratching post | 3.6× | Pets & Animals |
| Figure painting (hobby) | 2.26× | Arts & Culture |
| Wok | 3.15× | Food & Beverages |
| Ireen Sheer | 1.54× | Music & Radio |
| Fatteh | 5.58× | Food & Beverages |
| The Client (1994 film) | 3.4× | Movies & TV |
| Hostelworld | 2.96× | Travel & Leisure |
| Steampunk | 1.87× | Fashion & Accessoires |
| Celtic mythology | 2.47× | Arts & Culture |
| Hakone, Kanagawa | 2.91× | Travel & Leisure |
| Esra Erol | 2.48× | Movies & TV |
| Glashütte | 1.92× | Travel & Leisure |
| Justice | 1.58× | Politics & Society |
| Jason Clarke (actor) | 2× | Movies & TV |
| Hobby Lobby | 2.84× | Home & Garden |
| Cloppenburg | 1.83× | Travel & Leisure |
| Huck (magazine) | 3.96× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.27 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Early Adopter Mentality | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.