Rascasse Audience Intelligence

Plays Audience in Germany

A data profile of the people who buy, follow and care about Plays in Germany — modelled from more than twelve digital signal sources. Plays has an estimated audience of 3,680,214 people in Germany.

#1018among Topic in Germany#31in Literature

The average Plays fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Crime fiction, Hugendubel, with strongest over-indexing on Tagesschau (2.12× the country average).

Demographically, the Plays audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plays fan in Germany is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plays profile in Germany.

Audience size
3.7M
in Germany
Gender
56.1%♀
43.9% male
Age
38.9
average years
Country rank
#1645
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plays fans

56.1% are female, 43.9% are male, average age 38.9.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Plays audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age38.9
Estimated audience size3,680,214
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Plays audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Plays audience comes from Germany.

Worldwide audience distribution share by country for Plays
CountryShare
United States17.2%
Japan8.1%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plays audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plays fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~50K1.21×
02Hessen~300K1.18×
03Nordrhein-Westfalen~900K1.13×
04Brandenburg~100K1.12×
05Bremen~30K1.01×
06Thüringen~90K0.98×
07Niedersachsen~300K0.97×
08Sachsen-Anhalt~90K0.97×
09Rheinland-Pfalz~200K0.95×
10Sachsen~200K0.95×
11Hamburg~80K0.94×
12Mecklenburg-Vorpommern~70K0.94×
13Bayern~500K0.93×
14Berlin~100K0.91×
15Schleswig-Holstein~100K0.91×
16Baden-Württemberg~400K0.89×
Fig. 06

Affinity by region

Affinity by region — Plays, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plays audience
#·InterestCategoryAffinity×
01Linkin ParkMusic & Radio5.14×
02Crime fictionLiterature4.63×
03DuolingoBusiness & Career4.13×
04DC ComicsLiterature4.09×
05Detective fictionLiterature3.93×
06Car washCars & Mobility3.84×
07ActivismPolitics & Society3.66×
08Non-fiction booksLiterature3.60×
09Real propertyHome & Garden2.96×
10VolunteeringPolitics & Society2.95×
11HugendubelShopping2.89×
12LivemusicMusic & Radio2.52×
13BooksellingLiterature2.50×
14TagesschauMovies & TV2.12×
15Musical instrumentMusic & Radio2.04×
16Mobile gameGames1.99×
17DessertsFood & Beverages1.92×
18TattoosFashion & Accessoires1.84×
19BatmanMovies & TV1.78×
20Video gamesGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plays audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.58×
Community OrientationOPEN1.57×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plays audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plays have in Germany?

Plays has an estimated audience of 3,680,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plays fans?

56.1% of Plays fans are female, 43.9% are male, with an average age of 38.9 years.

03

Which brands do Plays fans like most?

Plays fans show strongest brand affinity for Tagesschau (2.12×), Crime fiction (4.63×), and Hugendubel (2.89×) over the country average.

04

Where do Plays fans live in Germany?

Plays fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Plays fans also like?

Beyond Plays itself, the audience over-indexes on Crime fiction (4.63×), Hugendubel (2.89×), Activism (3.66×), and Volunteering (2.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Plays audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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