Plays Audience in United States
Plays has an estimated audience of 32,476,947 people in United States. 54.9% are female, 45.1% are male, average age 38.1. Top brand affinities: Kia Sportage, Honda HR-V, Scooby-Doo, Pre-school playgroup, Non-fiction books.
Top brand affinities include Kia Sportage, Honda HR-V, Scooby-Doo, with strongest over-indexing on Kia Sportage (26.54× the country average). Demographically, the Plays audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.1 |
| Estimated audience size | 32,476,947 |
Audience persona
The typical Plays fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26.54× | Cars & Mobility |
| Honda HR-V | 17.69× | Cars & Mobility |
| Scooby-Doo | 3.27× | Movies & TV |
| Pre-school playgroup | 18.91× | Kids & Family |
| Non-fiction books | 3.88× | Literature |
| Houston Astros | 4.26× | Sports |
| Livemusic | 2.64× | Music & Radio |
| Jeep Grand Cherokee | 5× | Cars & Mobility |
| Hobby Lobby | 1.77× | Home & Garden |
| Mobile game | 2× | Games |
| Musical theatre | 2.08× | Movies & TV |
| House music | 2.43× | Music & Radio |
| Los Angeles Dodgers | 2.69× | Sports |
| Real property | 1.97× | Home & Garden |
| Nail polish | 2.64× | Beauty & Wellness |
| High school | 2.02× | Business & Career |
| Cello | 3.34× | Music & Radio |
| Musical instrument | 1.55× | Music & Radio |
| Anime convention | 2.2× | Literature |
| Palestine | 6.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Travelling | THRILL | 1.07 |
| Sustainability | BALANCE | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.