Plays Audience in United States
Plays has an estimated audience of 32,476,947 people in United States. 54.9% are female, 45.1% are male, average age 38.1. Top brand affinities: Elsword, JDSU, Staycation, Home staging, Kento Yamazaki.
Top brand affinities include Elsword, JDSU, Staycation, with strongest over-indexing on Elsword (26.54× the country average). Demographically, the Plays audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Literature · Type: Topic
Demographics of Plays fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.1 |
| Estimated audience size | 32,476,947 |
Audience persona
The typical Plays fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.54× | Games |
| JDSU | 2.43× | Business & Career |
| Staycation | 2.09× | Home & Garden |
| Home staging | 3.21× | Home & Garden |
| Kento Yamazaki | 3.34× | Movies & TV |
| Halsey, Oregon | 2.38× | Travel & Leisure |
| Corona (band) | 1.63× | Music & Radio |
| Nebraska Cornhuskers | 2.31× | Sports |
| Voltron: Legendary Defender | 4.17× | Movies & TV |
| Moe Howard | 2.4× | Movies & TV |
| Bullion | 2.24× | Business & Career |
| Hayward, California | 2.72× | Travel & Leisure |
| Shiba Inu | 1.75× | Pets & Animals |
| Home Bargains | 2.84× | Shopping |
| Tierra caliente | 1.63× | Travel & Leisure |
| Ian Bremmer | 3.64× | Politics & Society |
| Tiara | 1.97× | Politics & Society |
| Sub Zero (Official) | 1.93× | Literature |
| Jaguar F-Pace | 2.65× | Cars & Mobility |
| Berks County, Pennsylvania | 2.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Travelling | THRILL | 1.07 |
| Sustainability | BALANCE | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
See Plays audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.