Rascasse Audience Intelligence

Plays Audience in United States

A data profile of the people who buy, follow and care about Plays in United States — modelled from more than twelve digital signal sources. Plays has an estimated audience of 32,476,947 people in United States.

#568among Topic in United States#17in Literature

The average Plays fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-fiction books, Scooby-Doo, Livemusic, with strongest over-indexing on Non-fiction books (3.31× the country average).

Demographically, the Plays audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plays fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Non-fiction books.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plays profile in United States.

Audience size
32.5M
in United States
Gender
54.9%♀
45.1% male
Age
38.1
average years
Country rank
#814
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plays fans

54.9% are female, 45.1% are male, average age 38.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Plays audience in United States
MetricValue
Female54.9%
Male45.1%
Average age38.1
Estimated audience size32,476,947
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Plays audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Plays audience comes from United States.

Worldwide audience distribution share by country for Plays
CountryShare
United States17.2%
Japan8.1%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plays audience in United States is strongest.

Fig. 05

Top regions by affinity

Plays fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.55×
02Alabama~700K1.45×
03Louisiana~600K1.44×
04Kentucky~600K1.37×
05Arkansas~400K1.37×
06Oklahoma~500K1.32×
07Tennessee~800K1.26×
08North Carolina~1M1.25×
09South Carolina~600K1.20×
10Indiana~700K1.17×
11West Virginia~200K1.17×
12Missouri~600K1.15×
13Georgia~1M1.14×
14Ohio~1M1.14×
15Texas~3M1.08×
16New Mexico~200K1.08×
17Illinois~1M1.05×
18South Dakota~80K1.03×
19Michigan~900K1.01×
20Kansas~300K1.01×
21Florida~2M1.00×
22Arizona~700K0.99×
23Nevada~300K0.96×
24California~3.5M0.95×
25Pennsylvania~1M0.95×
26Virginia~800K0.95×
27Iowa~300K0.95×
28Wisconsin~500K0.93×
29Oregon~300K0.93×
30New York~1.5M0.92×
31Alaska~60K0.92×
32North Dakota~60K0.92×
33Nebraska~100K0.91×
34Delaware~80K0.91×
35Maryland~500K0.90×
36Minnesota~400K0.85×
37Idaho~100K0.84×
38Hawaii~100K0.84×
39Wyoming~40K0.84×
40New Jersey~700K0.83×
41Connecticut~300K0.82×
42Washington~500K0.81×
43Colorado~400K0.81×
44Maine~90K0.79×
45Rhode Island~80K0.79×
46Montana~70K0.79×
47Vermont~40K0.75×
48Massachusetts~500K0.71×
49New Hampshire~90K0.71×
50Washington, District of Columbia~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Plays, United States
0.64×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plays audience
#·InterestCategoryAffinity×
01Non-fiction booksLiterature3.31×
02Cats (musical)Music & Radio2.91×
03John TravoltaMovies & TV2.49×
04Word gamesGames2.32×
05City BankBusiness & Career2.15×
06Anime conventionLiterature1.96×
07Robert RedfordMovies & TV1.93×
08Scooby-DooMovies & TV1.89×
09House musicMusic & Radio1.75×
10LivemusicMusic & Radio1.72×
11Real propertyHome & Garden1.71×
12Talk radioMusic & Radio1.69×
13High schoolBusiness & Career1.67×
14EyebrowBeauty & Wellness1.67×
15PianoMusic & Radio1.66×
16Made in USABusiness & Career1.59×
17DonationBusiness & Career1.56×
18TicketmasterTravel & Leisure1.54×
19LinuxTechnology & Electronics1.51×
20ThanksgivingKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plays audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Career OrientationPOWER1.16×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plays audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.85×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plays have in United States?

Plays has an estimated audience of 32,476,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plays fans?

54.9% of Plays fans are female, 45.1% are male, with an average age of 38.1 years.

03

Which brands do Plays fans like most?

Plays fans show strongest brand affinity for Non-fiction books (3.31×), Scooby-Doo (1.89×), and Livemusic (1.72×) over the country average.

04

Where do Plays fans live in United States?

Plays fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Plays fans also like?

Beyond Plays itself, the audience over-indexes on Scooby-Doo (1.89×), Livemusic (1.72×), Real property (1.71×), and Anime convention (1.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Plays audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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