Word games Audience in United States

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Word games has an estimated audience of 12,920,449 people in United States. 61.7% are female, 38.3% are male, average age 39.7. Top regions: California, Florida, New York. Top brand affinities: First-person shooter games, Puzzle video games, Online games, Mystery fiction, Pop music.

The average Word games fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include First-person shooter games, Puzzle video games, Online games, with strongest over-indexing on First-person shooter games (3.23× the country average). Demographically, the Word games audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Word games fans

Demographic split for Word games audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.7
Estimated audience size12,920,449

Audience persona

The typical Word games fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for First-person shooter games.

Top regions in United States

Top regions ranked by reach for Word games in United States
RegionReachAffinity
California995,5970.7×
Florida805,4430.92×
New York725,9531.01×
Texas710,6250.64×
Pennsylvania513,2401.18×
Illinois443,6061.03×
Ohio436,3541.1×
Massachusetts375,6741.48×
North Carolina372,3940.96×
Michigan352,8251.04×
New Jersey346,8601.06×
Virginia341,1201.08×
Georgia311,8190.78×
Minnesota262,4291.42×
Washington254,7980.98×
Indiana241,3211.02×
Wisconsin232,1531.19×
Tennessee226,1910.87×
Maryland216,6490.98×
Missouri213,0561.02×
Colorado199,8400.98×
South Carolina189,3060.97×
Arizona181,7160.69×
Kentucky167,8051.04×
Connecticut164,2041.27×
Oregon159,2291.08×
Iowa133,2231.25×
Alabama131,9990.73×
Louisiana124,3100.75×
Oklahoma115,8460.81×
Utah114,1110.99×
Kansas106,9261.05×
Arkansas88,6010.83×
Mississippi88,1330.83×
Nebraska79,6401.23×
New Hampshire78,0901.53×
Nevada77,8740.62×
Idaho64,9381×
Maine64,2441.39×
West Virginia59,1210.98×
Rhode Island51,9371.26×
Hawaii45,1400.81×
New Mexico41,1730.64×
Vermont40,2101.77×
Montana37,4111.04×
Delaware34,0230.95×
Washington, District of Columbia31,3610.81×
South Dakota27,8970.93×
North Dakota26,1610.99×
Alaska15,6140.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word games audience
BrandAffinityCategory
First-person shooter games3.23×Games
Puzzle video games4.08×Games
Online games2.99×Games
Mystery fiction3.53×Literature
Pop music1.91×Music & Radio
Rock music1.74×Music & Radio
Literature2.49×Business & Career
Crossword4.16×Games
Browser games6.07×Games
Romance novels3.1×Literature
Comedy movies1.6×Movies & TV
Racing games4.12×Games
Hip hop music1.66×Music & Radio
Thriller movies2.06×Movies & TV
Horror movies2.06×Movies & TV
CrazyGames2.99×Games
Action movies1.96×Movies & TV
Music videos1.79×Music & Radio
TV reality shows1.64×Movies & TV
Gambling2.03×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word games audience
TraitClusterScore
ExtroversionTHRILL1.25
Social Media UsageJOY1.11
Price SensitivityPREMIUM1.11
Family OrientationCONSERVATISM0.96
Convenience OrientationPREMIUM0.91
CreativityOPEN0.9

Worldwide distribution

Worldwide audience distribution share by country for Word games
CountryShare
United States17.9%
India6.7%
United Kingdom4.6%

See Word games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Word games have in United States?

Word games has an estimated audience of 12,920,449 people in United States, concentrated in California and Florida.

What is the gender split and age of Word games fans?

61.7% of Word games fans are female, 38.3% are male, with an average age of 39.7 years.

Which brands do Word games fans like most?

Word games fans show strongest brand affinity for First-person shooter games (3.23×), Puzzle video games (4.08×), and Online games (2.99×) over the country average.

Where do Word games fans live in United States?

Word games fans in United States are most concentrated in California (reach 995,597), Florida (reach 805,443), and New York (reach 725,953). These three regions account for the largest share of the active audience.

What other brands do Word games fans also like?

Beyond Word games itself, the audience over-indexes on Puzzle video games (4.08×), Online games (2.99×), Mystery fiction (3.53×), and Pop music (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.