Rascasse Audience Intelligence

Word games Audience in United States

A data profile of the people who buy, follow and care about Word games in United States — modelled from more than twelve digital signal sources. Word games has an estimated audience of 12,920,449 people in United States.

#24among Gaming genre in United States#1826among Topic in United States#56in Games

The average Word games fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include First-person shooter games, Puzzle video games, Online games, with strongest over-indexing on First-person shooter games (3.23× the country average).

Demographically, the Word games audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word games fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for First-person shooter games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word games profile in United States.

Audience size
12.9M
in United States
Gender
61.7%♀
38.3% male
Age
39.7
average years
Country rank
#2751
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word games fans

61.7% are female, 38.3% are male, average age 39.7.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Word games audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.7
Estimated audience size12,920,449
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Word games audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Word games audience comes from United States.

Worldwide audience distribution share by country for Word games
CountryShare
United States17.9%
India6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word games audience in United States is strongest.

Fig. 05

Top regions by affinity

Word games fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.77×
02Idaho~100K1.60×
03New Hampshire~80K1.51×
04Maine~60K1.37×
05Massachusetts~300K1.36×
06Minnesota~200K1.30×
07Rhode Island~50K1.25×
08Nebraska~80K1.23×
09Iowa~100K1.22×
10Connecticut~200K1.18×
11West Virginia~70K1.17×
12Wisconsin~200K1.16×
13North Dakota~30K1.16×
14Pennsylvania~500K1.14×
15Virginia~300K1.10×
16Ohio~400K1.06×
17Kentucky~200K1.05×
18Missouri~200K1.04×
19Kansas~100K1.04×
20Montana~40K1.03×
21Indiana~200K1.02×
22Oregon~200K1.02×
23South Dakota~30K0.99×
24Michigan~300K0.98×
25New Jersey~300K0.98×
26Arkansas~100K0.97×
27Illinois~400K0.96×
28South Carolina~200K0.95×
29Delaware~30K0.95×
30Utah~100K0.94×
31Maryland~200K0.93×
32New York~700K0.92×
33North Carolina~400K0.92×
34Washington~200K0.92×
35Colorado~200K0.90×
36Alabama~200K0.89×
37Florida~800K0.88×
38Mississippi~90K0.88×
39Tennessee~200K0.86×
40Oklahoma~100K0.85×
41Hawaii~50K0.85×
42Washington, District of Columbia~30K0.79×
43Georgia~300K0.78×
44Louisiana~100K0.78×
45Alaska~20K0.75×
46Arizona~200K0.71×
47New Mexico~50K0.70×
48California~900K0.66×
49Texas~700K0.65×
50Nevada~80K0.63×
Fig. 06

Affinity by region

Affinity by region — Word games, United States
0.63×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word games audience
#·InterestCategoryAffinity×
01Browser gamesGames6.07×
02CrosswordGames4.16×
03Racing gamesGames4.12×
04Puzzle video gamesGames4.08×
05Mystery fictionLiterature3.53×
06First-person shooter gamesGames3.23×
07Romance novelsLiterature3.10×
08Online gamesGames2.99×
09CrazyGamesGames2.99×
10LiteratureBusiness & Career2.49×
11Thriller moviesMovies & TV2.06×
12Horror moviesMovies & TV2.06×
13GamblingGames2.03×
14Action moviesMovies & TV1.96×
15Pop musicMusic & Radio1.91×
16Music videosMusic & Radio1.79×
17Rock musicMusic & Radio1.74×
18Hip hop musicMusic & Radio1.66×
19TV reality showsMovies & TV1.64×
20Comedy moviesMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word games audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
CreativityOPEN1.32×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word games audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word games have in United States?

Word games has an estimated audience of 12,920,449 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Word games fans?

61.7% of Word games fans are female, 38.3% are male, with an average age of 39.7 years.

03

Which brands do Word games fans like most?

Word games fans show strongest brand affinity for First-person shooter games (3.23×), Puzzle video games (4.08×), and Online games (2.99×) over the country average.

04

Where do Word games fans live in United States?

Word games fans in United States are most concentrated in California (reach ~900K), Florida (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Word games fans also like?

Beyond Word games itself, the audience over-indexes on Puzzle video games (4.08×), Online games (2.99×), Mystery fiction (3.53×), and Pop music (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Word games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Word games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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