Rascasse Audience Intelligence

Word games Audience in Germany

A data profile of the people who buy, follow and care about Word games in Germany — modelled from more than twelve digital signal sources. Word games has an estimated audience of 1,580,578 people in Germany.

#32among Gaming genre in Germany#2324among Topic in Germany#111in Games

The average Word games fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Puzzle video games, Browser games, dB’s, with strongest over-indexing on Puzzle video games (8.04× the country average).

Demographically, the Word games audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Word games fan in Germany is balanced, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for Puzzle video games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word games profile in Germany.

Audience size
1.6M
in Germany
Gender
54.2%♀
45.8% male
Age
40.3
average years
Country rank
#4251
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word games fans

54.2% are female, 45.8% are male, average age 40.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Word games audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age40.3
Estimated audience size1,580,578
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Word games audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Word games audience comes from Germany.

Worldwide audience distribution share by country for Word games
CountryShare
United States17.9%
India6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Word games fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.46×
02Berlin~100K1.42×
03Saarland~20K1.22×
04Baden-Württemberg~200K1.08×
05Bremen~10K1.07×
06Rheinland-Pfalz~80K1.02×
07Nordrhein-Westfalen~300K1.01×
08Bayern~200K0.96×
09Hamburg~30K0.96×
10Brandenburg~50K0.94×
11Thüringen~40K0.92×
12Sachsen-Anhalt~40K0.90×
13Schleswig-Holstein~50K0.89×
14Mecklenburg-Vorpommern~30K0.89×
15Niedersachsen~100K0.84×
16Sachsen~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Word games, Germany
0.82×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word games audience
#·InterestCategoryAffinity×
01Defense of the AncientsGames19.00×
02Browser gamesGames12.95×
03PalutenInternet & Social Media8.67×
04Puzzle video gamesGames8.04×
05Türkisch für AnfängerMovies & TV7.54×
06Racing gamesGames7.13×
07Sports gamesGames6.80×
08Online pokerGames6.04×
09Simulation gamesGames5.42×
10CrosswordGames5.13×
11Crazy GamesGames4.12×
12Online gamesGames4.03×
13CrazyGamesGames4.03×
14GamblingGames3.88×
15Card gamesGames3.72×
16Country musicMusic & Radio3.29×
17Music videosMusic & Radio2.42×
18Action moviesMovies & TV2.38×
19Pop musicMusic & Radio2.36×
20dB’sMusic & Radio1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word games audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.37×
CreativityOPEN1.35×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word games audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Design AffinityPREMIUM0.94×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word games have in Germany?

Word games has an estimated audience of 1,580,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Word games fans?

54.2% of Word games fans are female, 45.8% are male, with an average age of 40.3 years.

03

Which brands do Word games fans like most?

Word games fans show strongest brand affinity for Puzzle video games (8.04×), Browser games (12.95×), and dB’s (1.76×) over the country average.

04

Where do Word games fans live in Germany?

Word games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Word games fans also like?

Beyond Word games itself, the audience over-indexes on Browser games (12.95×), dB’s (1.76×), Online games (4.03×), and CrazyGames (4.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Word games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Word games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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