Word games Audience in Germany
Word games has an estimated audience of 1,580,578 people in Germany. 54.2% are female, 45.8% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Puzzle video games, Browser games, Online games, Racing games, CrazyGames.
The average Word games fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Puzzle video games, Browser games, Online games, with strongest over-indexing on Puzzle video games (8.04× the country average). Demographically, the Word games audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Word games fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.3 |
| Estimated audience size | 1,580,578 |
Audience persona
The typical Word games fan in Germany is balanced, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Puzzle video games.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 338,744 | 0.98× |
| Bayern | 243,426 | 0.96× |
| Baden-Württemberg | 205,203 | 0.95× |
| Hessen | 192,116 | 1.6× |
| Berlin | 115,970 | 1.64× |
| Niedersachsen | 115,774 | 0.75× |
| Rheinland-Pfalz | 81,073 | 1.02× |
| Sachsen | 49,572 | 0.64× |
| Brandenburg | 41,747 | 0.85× |
| Schleswig-Holstein | 38,784 | 0.68× |
| Hamburg | 34,166 | 0.96× |
| Saarland | 32,706 | 1.69× |
| Thüringen | 29,871 | 0.74× |
| Sachsen-Anhalt | 29,774 | 0.73× |
| Mecklenburg-Vorpommern | 18,129 | 0.6× |
| Bremen | 16,376 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Puzzle video games | 8.04× | Games |
| Browser games | 12.95× | Games |
| Online games | 4.03× | Games |
| Racing games | 7.13× | Games |
| CrazyGames | 4.03× | Games |
| Sports games | 6.8× | Games |
| Online poker | 6.04× | Games |
| Country music | 3.29× | Music & Radio |
| Crossword | 5.13× | Games |
| Paluten | 8.67× | Internet & Social Media |
| Crazy Games | 4.12× | Games |
| Pop music | 2.36× | Music & Radio |
| Simulation games | 5.42× | Games |
| Gambling | 3.88× | Games |
| Music videos | 2.42× | Music & Radio |
| Action movies | 2.38× | Movies & TV |
| Defense of the Ancients | 19× | Games |
| Card games | 3.72× | Games |
| Puzzle : Game | 29.82× | Games |
| Gronkh | 13.77× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1.08 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 6.7% |
| United Kingdom | 4.6% |
See Word games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Word games have in Germany?
Word games has an estimated audience of 1,580,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Word games fans?
54.2% of Word games fans are female, 45.8% are male, with an average age of 40.3 years.
Which brands do Word games fans like most?
Word games fans show strongest brand affinity for Puzzle video games (8.04×), Browser games (12.95×), and Online games (4.03×) over the country average.
Where do Word games fans live in Germany?
Word games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 338,744), Bayern (reach 243,426), and Baden-Württemberg (reach 205,203). These three regions account for the largest share of the active audience.
What other brands do Word games fans also like?
Beyond Word games itself, the audience over-indexes on Browser games (12.95×), Online games (4.03×), Racing games (7.13×), and CrazyGames (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Word games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.