Browser games Audience in Germany
Browser games has an estimated audience of 1,504,318 people in Germany. 43.3% are female, 56.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Escape the room, Word games, Casino games, Strategy games, The Settlers Online.
The average Browser games fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Escape the room, Word games, Casino games, with strongest over-indexing on Escape the room (20.06× the country average). Demographically, the Browser games audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Browser games fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.1 |
| Estimated audience size | 1,504,318 |
Audience persona
The typical Browser games fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Escape the room.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,753 | 1.15× |
| Bayern | 217,000 | 0.9× |
| Baden-Württemberg | 210,600 | 1.03× |
| Niedersachsen | 173,114 | 1.18× |
| Hessen | 100,512 | 0.88× |
| Rheinland-Pfalz | 73,425 | 0.97× |
| Sachsen | 66,121 | 0.9× |
| Berlin | 61,741 | 0.92× |
| Schleswig-Holstein | 61,116 | 1.13× |
| Brandenburg | 45,099 | 0.97× |
| Thüringen | 35,196 | 0.92× |
| Sachsen-Anhalt | 34,571 | 0.89× |
| Hamburg | 31,432 | 0.92× |
| Mecklenburg-Vorpommern | 25,654 | 0.89× |
| Saarland | 20,931 | 1.13× |
| Bremen | 15,758 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Escape the room | 20.06× | Games |
| Word games | 10.56× | Games |
| Casino games | 8.47× | Games |
| Strategy games | 5.58× | Games |
| The Settlers Online | 32.83× | Games |
| Non-fiction books | 4.78× | Literature |
| Real-time strategy | 3.77× | Games |
| Bild | 1.51× | News |
| The Settlers | 23.48× | Games |
| Twitch | 2.4× | Games |
| Online games | 2.35× | Games |
| Poker | 4.62× | Games |
| CrazyGames | 2.35× | Games |
| Puzzle video games | 2.8× | Games |
| Wetter.com | 1.68× | Home & Garden |
| Mobile game | 2.1× | Games |
| Massively multiplayer online real-time strategy game | 5.41× | Games |
| Gala | 1.52× | News |
| Friends | 1.9× | Movies & TV |
| Kingdom Hearts | 7.88× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Social Media Usage | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Pet Ownership | JOY | 1.04 |
| Need for Security | CONSERVATISM | 0.99 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| India | 7.8% |
| Brazil | 4.6% |
See Browser games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Browser games have in Germany?
Browser games has an estimated audience of 1,504,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Browser games fans?
43.3% of Browser games fans are female, 56.7% are male, with an average age of 39.1 years.
Which brands do Browser games fans like most?
Browser games fans show strongest brand affinity for Escape the room (20.06×), Word games (10.56×), and Casino games (8.47×) over the country average.
Where do Browser games fans live in Germany?
Browser games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,753), Bayern (reach 217,000), and Baden-Württemberg (reach 210,600). These three regions account for the largest share of the active audience.
What other brands do Browser games fans also like?
Beyond Browser games itself, the audience over-indexes on Word games (10.56×), Casino games (8.47×), Strategy games (5.58×), and The Settlers Online (32.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Browser games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.