Rascasse Audience Intelligence

Browser games Audience in Germany

A data profile of the people who buy, follow and care about Browser games in Germany — modelled from more than twelve digital signal sources. Browser games has an estimated audience of 1,504,318 people in Germany.

#33among Gaming genre in Germany#2406among Topic in Germany#112in Games

The average Browser games fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Escape the room, Word games, Casino games, with strongest over-indexing on Escape the room (20.06× the country average).

Demographically, the Browser games audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Browser games fan in Germany is more male, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for Escape the room.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Browser games profile in Germany.

Audience size
1.5M
in Germany
Gender
43.3%♀
56.7% male
Age
39.1
average years
Country rank
#4446
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Browser games fans

43.3% are female, 56.7% are male, average age 39.1.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Browser games audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age39.1
Estimated audience size1,504,318
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Browser games audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Browser games audience comes from Germany.

Worldwide audience distribution share by country for Browser games
CountryShare
United States13.3%
India7.8%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Browser games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Browser games fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.21×
02Niedersachsen~200K1.14×
03Saarland~20K1.12×
04Schleswig-Holstein~60K1.11×
05Nordrhein-Westfalen~400K1.10×
06Brandenburg~50K1.02×
07Thüringen~40K1.01×
08Baden-Württemberg~200K1.00×
09Rheinland-Pfalz~70K0.97×
10Mecklenburg-Vorpommern~30K0.93×
11Sachsen~70K0.92×
12Sachsen-Anhalt~40K0.92×
13Hessen~100K0.91×
14Bayern~200K0.89×
15Hamburg~30K0.89×
16Berlin~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Browser games, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Browser games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Browser games audience
#·InterestCategoryAffinity×
01The SettlersGames23.48×
02Escape the roomGames20.06×
03Word gamesGames10.56×
04Casino gamesGames8.47×
05Kingdom HeartsGames7.88×
06Strategy gamesGames5.58×
07Massively multiplayer online real-time strategy gameGames5.41×
08Non-fiction booksLiterature4.78×
09PokerGames4.62×
10Real-time strategyGames3.77×
11Online pokerGames3.27×
12Puzzle video gamesGames2.80×
13TwitchGames2.40×
14Online gamesGames2.35×
15CrazyGamesGames2.35×
16Mobile gameGames2.10×
17FOCUS OnlineNews1.76×
18Burger KingFood & Beverages1.59×
19HornbachShopping1.54×
20BildNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Browser games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Browser games audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.26×
Quality AwarenessPREMIUM1.20×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Browser games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
MindfulnessBALANCE0.58×
IndividualismJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Browser games have in Germany?

Browser games has an estimated audience of 1,504,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Browser games fans?

43.3% of Browser games fans are female, 56.7% are male, with an average age of 39.1 years.

03

Which brands do Browser games fans like most?

Browser games fans show strongest brand affinity for Escape the room (20.06×), Word games (10.56×), and Casino games (8.47×) over the country average.

04

Where do Browser games fans live in Germany?

Browser games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Browser games fans also like?

Beyond Browser games itself, the audience over-indexes on Word games (10.56×), Casino games (8.47×), Strategy games (5.58×), and Non-fiction books (4.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Browser games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Browser games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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