Online poker Audience in Germany
A data profile of the people who buy, follow and care about Online poker in Germany — modelled from more than twelve digital signal sources. Online poker has an estimated audience of 3,147,000 people in Germany.
The average Online poker fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bwin, Online gambling, Tipico, with strongest over-indexing on Bwin (9.95× the country average).
Demographically, the Online poker audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Online poker fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Bwin.
At a glance
The key figures that characterise the Online poker profile in Germany.
Search interest · 12-month trend
Demographics of Online poker fans
36.4% are female, 63.6% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 41.5 |
| Estimated audience size | 3,147,000 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Online poker audience comes from Germany.
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
Geography
Where the Online poker audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.55× | |
| 02 | Berlin | ~200K | 1.54× | |
| 03 | Bayern | ~600K | 1.14× | |
| 04 | Bremen | ~30K | 1.07× | |
| 05 | Nordrhein-Westfalen | ~700K | 1.06× | |
| 06 | Saarland | ~40K | 1.03× | |
| 07 | Baden-Württemberg | ~400K | 1.01× | |
| 08 | Niedersachsen | ~300K | 1.00× | |
| 09 | Rheinland-Pfalz | ~200K | 0.99× | |
| 10 | Schleswig-Holstein | ~100K | 0.99× | |
| 11 | Hessen | ~200K | 0.95× | |
| 12 | Sachsen | ~100K | 0.86× | |
| 13 | Brandenburg | ~80K | 0.81× | |
| 14 | Thüringen | ~60K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~50K | 0.75× | |
| 16 | Sachsen-Anhalt | ~60K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Online poker audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online gambling | Games | 10.67× | ||
| 02 | Bwin | Games | 9.95× | ||
| 03 | Tipico | Games | 4.43× | ||
| 04 | Esso | Cars & Mobility | 3.47× | ||
| 05 | FRITZ!Box | Technology & Electronics | 3.04× | ||
| 06 | Commerzbank | Business & Career | 2.92× | ||
| 07 | AutoScout24 | Cars & Mobility | 2.75× | ||
| 08 | Vodafone | Technology & Electronics | 2.28× | ||
| 09 | Netto Marken-Discount | Shopping | 2.24× | ||
| 10 | Internet & Social Media | 2.13× | |||
| 11 | Kaufland | Shopping | 2.11× | ||
| 12 | REWE | Shopping | 2.09× | ||
| 13 | Obi (store) | Shopping | 2.00× | ||
| 14 | Aldi | Shopping | 2.00× | ||
| 15 | EBay | Shopping | 1.94× | ||
| 16 | Movies | Movies & TV | 1.92× | ||
| 17 | Edeka | Shopping | 1.92× | ||
| 18 | Germany | Travel & Leisure | 1.76× | ||
| 19 | Bild | News | 1.75× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Online poker audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.39× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.46× | |
| Community Orientation | OPEN | 0.54× | |
| Sustainability | BALANCE | 0.60× |
Frequently asked questions
How many fans does Online poker have in Germany?
Online poker has an estimated audience of 3,147,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online poker fans?
36.4% of Online poker fans are female, 63.6% are male, with an average age of 41.5 years.
Which brands do Online poker fans like most?
Online poker fans show strongest brand affinity for Bwin (9.95×), Online gambling (10.67×), and Tipico (4.43×) over the country average.
Where do Online poker fans live in Germany?
Online poker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Online poker fans also like?
Beyond Online poker itself, the audience over-indexes on Online gambling (10.67×), Tipico (4.43×), Commerzbank (2.92×), and Movies (1.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- First-person shooter games (6,744,154)
See Online poker audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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