Online poker Audience in Germany
Online poker has an estimated audience of 3,147,000 people in Germany. 36.4% are female, 63.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bwin, Online gambling, Tipico, Commerzbank, Movies.
The average Online poker fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bwin, Online gambling, Tipico, with strongest over-indexing on Bwin (9.95× the country average). Demographically, the Online poker audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online poker fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 41.5 |
| Estimated audience size | 3,147,000 |
Audience persona
The typical Online poker fan in Germany is more male, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Bwin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 754,701 | 1.1× |
| Bayern | 594,783 | 1.18× |
| Baden-Württemberg | 426,997 | 0.99× |
| Niedersachsen | 299,009 | 0.98× |
| Berlin | 242,197 | 1.72× |
| Hessen | 220,276 | 0.92× |
| Rheinland-Pfalz | 158,843 | 1.01× |
| Hamburg | 121,371 | 1.71× |
| Sachsen | 120,274 | 0.78× |
| Schleswig-Holstein | 110,753 | 0.98× |
| Brandenburg | 67,077 | 0.69× |
| Thüringen | 53,697 | 0.67× |
| Sachsen-Anhalt | 48,159 | 0.59× |
| Saarland | 39,780 | 1.03× |
| Mecklenburg-Vorpommern | 35,336 | 0.59× |
| Bremen | 28,993 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bwin | 9.95× | Games |
| Online gambling | 10.67× | Games |
| Tipico | 4.43× | Games |
| Commerzbank | 2.92× | Business & Career |
| Movies | 1.92× | Movies & TV |
| AutoScout24 | 2.75× | Cars & Mobility |
| Germany | 1.76× | Travel & Leisure |
| Food and drink | 1.55× | Food & Beverages |
| FRITZ!Box | 3.04× | Technology & Electronics |
| Netto Marken-Discount | 2.24× | Shopping |
| Aral AG | 2.39× | Cars & Mobility |
| 2.13× | Internet & Social Media | |
| REWE | 2.09× | Shopping |
| Kaufland | 2.11× | Shopping |
| Obi (store) | 2× | Shopping |
| Aldi | 2× | Shopping |
| Bild | 1.75× | News |
| Postbank | 2.5× | Business & Career |
| EBay | 1.94× | Shopping |
| Edeka | 1.92× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Need for Security | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.08 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Patriotism | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.0% |
| India | 10.0% |
| Japan | 9.2% |
See Online poker audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Online poker have in Germany?
Online poker has an estimated audience of 3,147,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online poker fans?
36.4% of Online poker fans are female, 63.6% are male, with an average age of 41.5 years.
Which brands do Online poker fans like most?
Online poker fans show strongest brand affinity for Bwin (9.95×), Online gambling (10.67×), and Tipico (4.43×) over the country average.
Where do Online poker fans live in Germany?
Online poker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 754,701), Bayern (reach 594,783), and Baden-Württemberg (reach 426,997). These three regions account for the largest share of the active audience.
What other brands do Online poker fans also like?
Beyond Online poker itself, the audience over-indexes on Online gambling (10.67×), Tipico (4.43×), Commerzbank (2.92×), and Movies (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.