Bwin Audience in Germany
Bwin has an estimated audience of 1,766,481 people in Germany. 14.1% are female, 85.9% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noodle (Gorillaz), Snow White (Fables), Litter box, Progressive rock, Unique Gifts.
The average Bwin fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noodle (Gorillaz), Snow White (Fables), Litter box, with strongest over-indexing on Noodle (Gorillaz) (7.97× the country average). Demographically, the Bwin audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Bwin fans
| Metric | Value |
|---|---|
| Female | 14.1% |
| Male | 85.9% |
| Average age | 39.5 |
| Estimated audience size | 1,766,481 |
Audience persona
The typical Bwin fan in Germany is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Noodle (Gorillaz).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 876,088 | 1.26× |
| Bayern | 491,826 | 0.97× |
| Baden-Württemberg | 458,662 | 1.06× |
| Niedersachsen | 346,078 | 1.13× |
| Hessen | 198,687 | 0.82× |
| Sachsen | 187,288 | 1.21× |
| Rheinland-Pfalz | 152,646 | 0.96× |
| Berlin | 142,657 | 1.01× |
| Brandenburg | 107,548 | 1.1× |
| Sachsen-Anhalt | 86,631 | 1.06× |
| Schleswig-Holstein | 82,112 | 0.72× |
| Hamburg | 70,958 | 0.99× |
| Thüringen | 66,322 | 0.82× |
| Mecklenburg-Vorpommern | 62,117 | 1.03× |
| Saarland | 38,469 | 0.99× |
| Bremen | 23,717 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noodle (Gorillaz) | 7.97× | Music & Radio |
| Snow White (Fables) | 4.73× | Literature |
| Litter box | 2.48× | Pets & Animals |
| Progressive rock | 2.63× | Music & Radio |
| Unique Gifts | 2.11× | Shopping |
| Haberler | 1.97× | News |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 2.02× | Kids & Family |
| Makro | 9.21× | Food & Beverages |
| Urban Outfitters | 1.64× | Shopping |
| Christmas Gift | 1.65× | Kids & Family |
| Erftstadt | 7.63× | Travel & Leisure |
| ESN | 8.29× | Health |
| Loincloth | 2.61× | Fashion & Accessoires |
| Hakone, Kanagawa | 5.7× | Travel & Leisure |
| Cambrils | 6.63× | Travel & Leisure |
| Israel | 1.57× | Travel & Leisure |
| Medieval fantasy | 7.78× | Literature |
| Video izle | 2.3× | |
| Lake Iseo | 3.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Risk Appetite | THRILL | 1.35 |
| Need for Security | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.22 |
| Patriotism | CONSERVATISM | 1.22 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 18.9% |
| Greece | 16.0% |
| Italy | 14.4% |
See Bwin audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
- NEO.bet (1,883,391)
Frequently asked questions
How many fans does Bwin have in Germany?
Bwin has an estimated audience of 1,766,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bwin fans?
14.1% of Bwin fans are female, 85.9% are male, with an average age of 39.5 years.
Which brands do Bwin fans like most?
Bwin fans show strongest brand affinity for Noodle (Gorillaz) (7.97×), Snow White (Fables) (4.73×), and Litter box (2.48×) over the country average.
Where do Bwin fans live in Germany?
Bwin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 876,088), Bayern (reach 491,826), and Baden-Württemberg (reach 458,662). These three regions account for the largest share of the active audience.
What other brands do Bwin fans also like?
Beyond Bwin itself, the audience over-indexes on Snow White (Fables) (4.73×), Litter box (2.48×), Progressive rock (2.63×), and Unique Gifts (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.