Bwin Target Market in Germany
A data profile of the people who buy, follow and care about Bwin in Germany — modelled from more than twelve digital signal sources. Bwin has an estimated audience of 3,221,732 people in Germany.
The average Bwin fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Transfermarkt, Borussia Dortmund, FIFA World Cup, with strongest over-indexing on Transfermarkt (7.05× the country average).
Demographically, the Bwin audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bwin fan in Germany is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the Bwin profile in Germany.
Search interest · 12-month trend
Customer demographics of Bwin
14.1% are female, 85.9% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 14.1% |
| Male | 85.9% |
| Average age | 39.5 |
| Estimated audience size | 3,221,732 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Bwin audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 16.7% |
| Germany | 15.4% |
| Greece | 13.8% |
Geography
Where the Bwin audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~800K | 1.22× | |
| 02 | Brandenburg | ~100K | 1.17× | |
| 03 | Sachsen | ~200K | 1.14× | |
| 04 | Sachsen-Anhalt | ~90K | 1.13× | |
| 05 | Niedersachsen | ~300K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~70K | 1.08× | |
| 07 | Baden-Württemberg | ~400K | 1.04× | |
| 08 | Saarland | ~40K | 1.03× | |
| 09 | Rheinland-Pfalz | ~200K | 0.96× | |
| 10 | Berlin | ~100K | 0.96× | |
| 11 | Hamburg | ~70K | 0.96× | |
| 12 | Thüringen | ~70K | 0.92× | |
| 13 | Bayern | ~500K | 0.91× | |
| 14 | Bremen | ~20K | 0.89× | |
| 15 | Hessen | ~200K | 0.81× | |
| 16 | Schleswig-Holstein | ~80K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bwin audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online gambling | Games | 7.11× | ||
| 02 | Transfermarkt | Sports | 7.05× | ||
| 03 | Sport Bild | Sports | 4.90× | ||
| 04 | Tipico | Games | 4.80× | ||
| 05 | Kicker | Sports | 4.32× | ||
| 06 | 3. Liga | Sports | 3.99× | ||
| 07 | Sportschau | Sports | 3.66× | ||
| 08 | Dynamo Dresden | Sports | 3.52× | ||
| 09 | SV Werder Bremen | Sports | 3.42× | ||
| 10 | 2. Bundesliga | Sports | 3.21× | ||
| 11 | Borussia Mönchengladbach | Sports | 3.21× | ||
| 12 | UEFA Champions League | Sports | 2.93× | ||
| 13 | Borussia Dortmund | Sports | 2.87× | ||
| 14 | FIFA World Cup | Sports | 2.62× | ||
| 15 | Real Madrid C.F. | Sports | 2.53× | ||
| 16 | FC Bayern Munich | Sports | 2.46× | ||
| 17 | Bundesliga | Sports | 2.44× | ||
| 18 | Movies | Movies & TV | 2.01× | ||
| 19 | Germany | Travel & Leisure | 1.82× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Bwin audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Career Orientation | POWER | 1.23× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Creativity | OPEN | 0.63× | |
| Community Orientation | OPEN | 0.67× |
Frequently asked questions
Who is Bwin's target market in Germany?
Bwin's target market in Germany covers an estimated 3,221,732 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bwin customers?
14.1% of the Bwin audience are female, 85.9% are male, with an average age of 39.5 years.
Which brands do Bwin fans like most?
Bwin fans show strongest brand affinity for Transfermarkt (7.05×), Borussia Dortmund (2.87×), and FIFA World Cup (2.62×) over the country average.
Where do Bwin fans live in Germany?
Bwin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Bwin fans also like?
Beyond Bwin itself, the audience over-indexes on Borussia Dortmund (2.87×), FIFA World Cup (2.62×), FC Bayern Munich (2.46×), and Tipico (4.8×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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