Interwetten Target Market in Germany
A data profile of the people who buy, follow and care about Interwetten in Germany — modelled from more than twelve digital signal sources. Interwetten has an estimated audience of 2,544,081 people in Germany.
The average Interwetten fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Betfair, Online gambling, with strongest over-indexing on Tipico (85.24× the country average).
Demographically, the Interwetten audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Interwetten fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the Interwetten profile in Germany.
Search interest · 12-month trend
Customer demographics of Interwetten
24.6% are female, 75.4% are male, average age 40.5.
Gender split
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 40.5 |
| Estimated audience size | 2,544,081 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Interwetten audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 37.4% |
| Austria | 35.4% |
| Switzerland | 11.4% |
Geography
Where the Interwetten audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~70K | 1.46× | |
| 02 | Nordrhein-Westfalen | ~600K | 1.17× | |
| 03 | Thüringen | ~70K | 1.14× | |
| 04 | Niedersachsen | ~300K | 1.11× | |
| 05 | Sachsen-Anhalt | ~70K | 1.07× | |
| 06 | Hamburg | ~60K | 1.07× | |
| 07 | Bremen | ~20K | 1.04× | |
| 08 | Bayern | ~400K | 0.98× | |
| 09 | Sachsen | ~100K | 0.97× | |
| 10 | Schleswig-Holstein | ~90K | 0.96× | |
| 11 | Brandenburg | ~70K | 0.93× | |
| 12 | Baden-Württemberg | ~300K | 0.88× | |
| 13 | Rheinland-Pfalz | ~100K | 0.88× | |
| 14 | Berlin | ~90K | 0.85× | |
| 15 | Saarland | ~20K | 0.80× | |
| 16 | Hessen | ~100K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Interwetten audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tipico | Games | 85.24× | ||
| 02 | Betfair | Games | 33.62× | ||
| 03 | Sportingbet | Sports | 13.19× | ||
| 04 | Unibet | Games | 12.26× | ||
| 05 | Coinbase | Business & Career | 10.18× | ||
| 06 | Online gambling | Games | 9.47× | ||
| 07 | Bet-at-home.com | Games | 9.28× | ||
| 08 | Ligue 1 | Sports | 6.99× | ||
| 09 | Lottoland | Games | 6.58× | ||
| 10 | FIFA (video game series) | Games | 4.97× | ||
| 11 | Paris Saint-Germain | Sports | 4.62× | ||
| 12 | Gambling | Games | 4.59× | ||
| 13 | Transfermarkt | Sports | 3.47× | ||
| 14 | SV Werder Bremen | Sports | 3.08× | ||
| 15 | Sportschau | Sports | 2.69× | ||
| 16 | UEFA Champions League | Sports | 2.15× | ||
| 17 | FIFA World Cup | Sports | 2.11× | ||
| 18 | Borussia Dortmund | Sports | 2.04× | ||
| 19 | FC Bayern Munich | Sports | 1.83× | ||
| 20 | Bundesliga | Sports | 1.76× |
Personality of the Interwetten audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Risk Appetite | THRILL | 1.54× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Creativity | OPEN | 0.47× | |
| Sustainability | BALANCE | 0.55× |
Frequently asked questions
Who is Interwetten's target market in Germany?
Interwetten's target market in Germany covers an estimated 2,544,081 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interwetten customers?
24.6% of the Interwetten audience are female, 75.4% are male, with an average age of 40.5 years.
Which brands do Interwetten fans like most?
Interwetten fans show strongest brand affinity for Tipico (85.24×), Betfair (33.62×), and Online gambling (9.47×) over the country average.
Where do Interwetten fans live in Germany?
Interwetten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Interwetten fans also like?
Beyond Interwetten itself, the audience over-indexes on Betfair (33.62×), Online gambling (9.47×), Ligue 1 (6.99×), and SV Werder Bremen (3.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Interwetten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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