Interwetten Audience in Germany
Interwetten has an estimated audience of 2,653,622 people in Germany. 25.2% are female, 74.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Il commissario Montalbano, Noodle (Gorillaz), Litter box, Progressive rock, Cocktail.
The average Interwetten fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Il commissario Montalbano, Noodle (Gorillaz), Litter box, with strongest over-indexing on Il commissario Montalbano (81.79× the country average). Demographically, the Interwetten audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Interwetten fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 42.4 |
| Estimated audience size | 2,653,622 |
Audience persona
The typical Interwetten fan in Germany is more male, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Il commissario Montalbano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 698,001 | 1.2× |
| Bayern | 431,182 | 1.01× |
| Baden-Württemberg | 322,568 | 0.89× |
| Niedersachsen | 290,038 | 1.13× |
| Hessen | 152,190 | 0.75× |
| Sachsen | 125,783 | 0.97× |
| Rheinland-Pfalz | 123,474 | 0.93× |
| Berlin | 109,287 | 0.92× |
| Schleswig-Holstein | 92,855 | 0.97× |
| Thüringen | 75,447 | 1.12× |
| Brandenburg | 73,262 | 0.89× |
| Mecklenburg-Vorpommern | 71,674 | 1.41× |
| Hamburg | 64,355 | 1.07× |
| Sachsen-Anhalt | 62,781 | 0.91× |
| Saarland | 26,681 | 0.82× |
| Bremen | 22,732 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il commissario Montalbano | 81.79× | Movies & TV |
| Noodle (Gorillaz) | 8.19× | Music & Radio |
| Litter box | 2.57× | Pets & Animals |
| Progressive rock | 3.2× | Music & Radio |
| Cocktail | 1.93× | Food & Beverages |
| Pro-Ject | 10.12× | Music & Radio |
| VfL Wolfsburg | 2.3× | Sports |
| Haberler | 1.66× | News |
| CAC 40 | 1.8× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.59× | Shopping |
| Snow White (Fables) | 2.48× | Literature |
| Urban Outfitters | 1.69× | Shopping |
| Birthday Gifts | 1.69× | Kids & Family |
| ESN | 7.7× | Health |
| Jaguar F-Pace | 4.86× | Cars & Mobility |
| Bully (2011 film) | 4.53× | Movies & TV |
| Private Jets | 5.2× | Cars & Mobility |
| Eindhoven | 1.62× | Travel & Leisure |
| Lake Iseo | 3.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Risk Appetite | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.6% |
| Austria | 34.9% |
| Switzerland | 10.4% |
See Interwetten audiences in other countries
More Betting audiences in Germany
Frequently asked questions
How many fans does Interwetten have in Germany?
Interwetten has an estimated audience of 2,653,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interwetten fans?
25.2% of Interwetten fans are female, 74.8% are male, with an average age of 42.4 years.
Which brands do Interwetten fans like most?
Interwetten fans show strongest brand affinity for Il commissario Montalbano (81.79×), Noodle (Gorillaz) (8.19×), and Litter box (2.57×) over the country average.
Where do Interwetten fans live in Germany?
Interwetten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 698,001), Bayern (reach 431,182), and Baden-Württemberg (reach 322,568). These three regions account for the largest share of the active audience.
What other brands do Interwetten fans also like?
Beyond Interwetten itself, the audience over-indexes on Noodle (Gorillaz) (8.19×), Litter box (2.57×), Progressive rock (3.2×), and Cocktail (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interwetten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.