Rascasse Audience Intelligence

Coinbase Target Market in Germany

A data profile of the people who buy, follow and care about Coinbase in Germany — modelled from more than twelve digital signal sources. Coinbase has an estimated audience of 1,163,398 people in Germany.

#6among Broker / Crypto in Germany#739among Brand in Germany#523in Business & Career

The average Coinbase fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Bwin, Yahoo! Finance, with strongest over-indexing on Tipico (16.61× the country average).

Demographically, the Coinbase audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coinbase fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coinbase profile in Germany.

Audience size
1.2M
in Germany
Gender
24.0%♀
76.0% male
Age
38.1
average years
Country rank
#5704
Brand in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coinbase

24.0% are female, 76.0% are male, average age 38.1.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Coinbase audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age38.1
Estimated audience size1,163,398
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Coinbase audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Coinbase audience comes from Germany.

Worldwide audience distribution share by country for Coinbase
CountryShare
United States47.7%
China8.5%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coinbase audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coinbase customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.36×
02Hessen~70K1.34×
03Baden-Württemberg~100K1.19×
04Bayern~100K1.18×
05Nordrhein-Westfalen~200K1.08×
06Hamburg~20K1.08×
07Rheinland-Pfalz~40K1.05×
08Schleswig-Holstein~30K1.04×
09Bremen~6K1.01×
10Niedersachsen~70K0.99×
11Sachsen~30K0.99×
12Brandenburg~20K0.86×
13Thüringen~10K0.84×
14Saarland~7K0.83×
15Mecklenburg-Vorpommern~8K0.65×
16Sachsen-Anhalt~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Coinbase, Germany
0.58×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coinbase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coinbase audience
#·InterestCategoryAffinity×
01Ripple (company)Technology & Electronics42.59×
02KrakenTechnology & Electronics41.24×
03Ripple (payment protocol)Business & Career39.13×
04Satoshi NakamotoTechnology & Electronics37.77×
05Blockchain.infoBusiness & Career37.75×
06Digital currency exchangerBusiness & Career37.26×
07Token coinBusiness & Career35.76×
08Yahoo! FinanceBusiness & Career30.18×
09Fundamental analysisBusiness & Career29.90×
10Day traderBusiness & Career24.43×
11MarketWatchBusiness & Career20.95×
12Plus500Business & Career19.47×
13Entrepreneur (magazine)Business & Career18.27×
14BwinGames17.39×
15TipicoGames16.61×
16ForbesBusiness & Career15.03×
17FXCMBusiness & Career13.56×
18InterwettenGames10.18×
19TradingViewBusiness & Career9.58×
20Futures contractBusiness & Career6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coinbase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coinbase audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.61×
PatriotismCONSERVATISM1.99×
Career OrientationPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coinbase audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.98×
CreativityOPEN0.99×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coinbase's target market in Germany?

Coinbase's target market in Germany covers an estimated 1,163,398 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coinbase customers?

24.0% of the Coinbase audience are female, 76.0% are male, with an average age of 38.1 years.

03

Which brands do Coinbase fans like most?

Coinbase fans show strongest brand affinity for Tipico (16.61×), Bwin (17.39×), and Yahoo! Finance (30.18×) over the country average.

04

Where do Coinbase fans live in Germany?

Coinbase fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coinbase fans also like?

Beyond Coinbase itself, the audience over-indexes on Bwin (17.39×), Yahoo! Finance (30.18×), Kraken (41.24×), and Ripple (company) (42.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Coinbase audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coinbase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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