Coinbase Audience in Germany

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Coinbase has an estimated audience of 683,674 people in Germany. 24.0% are female, 76.0% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Bwin, Yahoo! Finance, Ripple (company), Kraken.

The average Coinbase fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Bwin, Yahoo! Finance, with strongest over-indexing on Tipico (16.61× the country average). Demographically, the Coinbase audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of Coinbase fans

Demographic split for Coinbase audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age38.1
Estimated audience size683,674

Audience persona

The typical Coinbase fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Top regions in Germany

Top regions ranked by reach for Coinbase in Germany
RegionReachAffinity
Nordrhein-Westfalen168,7331.13×
Bayern133,3991.21×
Baden-Württemberg112,7851.21×
Hessen71,3431.37×
Niedersachsen67,5501.02×
Berlin42,8411.4×
Rheinland-Pfalz35,9201.05×
Sachsen31,7600.95×
Schleswig-Holstein25,9831.06×
Brandenburg17,9080.84×
Hamburg17,0781.11×
Thüringen14,1840.81×
Sachsen-Anhalt7,9860.45×
Mecklenburg-Vorpommern7,9500.61×
Saarland6,6120.79×
Bremen5,819

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coinbase audience
BrandAffinityCategory
Tipico16.61×Games
Bwin17.39×Games
Yahoo! Finance30.18×Business & Career
Ripple (company)42.59×Technology & Electronics
Kraken41.24×Technology & Electronics
Futures contract6.88×Business & Career
Digital currency exchanger37.26×Business & Career
Ripple (payment protocol)39.13×Business & Career
TradingView9.58×Business & Career
Interwetten10.18×Games
Satoshi Nakamoto37.77×Technology & Electronics
Blockchain.info37.75×Business & Career
FXCM13.56×Business & Career
Plus50019.47×Business & Career
Token coin35.76×Business & Career
Fundamental analysis29.9×Business & Career
MarketWatch20.95×Business & Career
Day trader24.43×Business & Career
Forbes15.03×Business & Career
Entrepreneur (magazine)18.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coinbase audience
TraitClusterScore
Risk AppetiteTHRILL4.55
Early Adopter MentalityPOWER3.43
Quality AwarenessPREMIUM1.87
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.61
Career OrientationPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Coinbase
CountryShare
United States39.7%
China12.1%
United Kingdom4.7%

See Coinbase audiences in other countries

More Broker / Crypto audiences in Germany

Frequently asked questions

How many fans does Coinbase have in Germany?

Coinbase has an estimated audience of 683,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Coinbase fans?

24.0% of Coinbase fans are female, 76.0% are male, with an average age of 38.1 years.

Which brands do Coinbase fans like most?

Coinbase fans show strongest brand affinity for Tipico (16.61×), Bwin (17.39×), and Yahoo! Finance (30.18×) over the country average.

Where do Coinbase fans live in Germany?

Coinbase fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,733), Bayern (reach 133,399), and Baden-Württemberg (reach 112,785). These three regions account for the largest share of the active audience.

What other brands do Coinbase fans also like?

Beyond Coinbase itself, the audience over-indexes on Bwin (17.39×), Yahoo! Finance (30.18×), Ripple (company) (42.59×), and Kraken (41.24×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coinbase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.