Plus500 Audience in Germany
Plus500 has an estimated audience of 704,519 people in Germany. 42.6% are female, 57.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Banking, Shopping, Online shopping, Tipico.
The average Plus500 fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Banking, Shopping, with strongest over-indexing on Borussia Dortmund (1.63× the country average). Demographically, the Plus500 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Plus500 fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.1 |
| Estimated audience size | 704,519 |
Audience persona
The typical Plus500 fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,911 | 1.24× |
| Bayern | 126,590 | 1.12× |
| Baden-Württemberg | 109,324 | 1.14× |
| Niedersachsen | 72,574 | 1.06× |
| Hessen | 63,672 | 1.19× |
| Rheinland-Pfalz | 41,604 | 1.18× |
| Berlin | 36,522 | 1.16× |
| Sachsen | 28,111 | 0.81× |
| Schleswig-Holstein | 23,154 | 0.92× |
| Thüringen | 19,425 | 1.08× |
| Brandenburg | 18,945 | 0.87× |
| Hamburg | 17,212 | 1.08× |
| Sachsen-Anhalt | 11,699 | 0.64× |
| Mecklenburg-Vorpommern | 9,454 | 0.7× |
| Saarland | 6,574 | 0.76× |
| Bremen | 6,381 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.63× | Sports |
| Banking | 2.83× | Business & Career |
| Shopping | 1.63× | Shopping |
| Online shopping | 1.74× | Shopping |
| Tipico | 3.14× | Games |
| Beauty | 1.67× | Beauty & Wellness |
| Germany | 1.52× | Travel & Leisure |
| FIFA World Cup | 2.03× | Sports |
| Design | 1.62× | Home & Garden |
| Business | 1.72× | Business & Career |
| Forex signal | 7.24× | Business & Career |
| Trade Republic | 4.42× | Business & Career |
| Clothing | 1.53× | Fashion & Accessoires |
| Discount stores | 1.79× | Shopping |
| FC Bayern Munich | 1.73× | Sports |
| Swing trading | 7.26× | Business & Career |
| YouTube | 1.73× | Movies & TV |
| Technical analysis | 7.39× | Business & Career |
| Soccer | 1.8× | Sports |
| Restaurants | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 5.19 |
| Career Orientation | POWER | 2.59 |
| Early Adopter Mentality | POWER | 1.97 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.47 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.4% |
| Italy | 11.2% |
| Spain | 10.1% |
See Plus500 audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Plus500 have in Germany?
Plus500 has an estimated audience of 704,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plus500 fans?
42.6% of Plus500 fans are female, 57.4% are male, with an average age of 38.1 years.
Which brands do Plus500 fans like most?
Plus500 fans show strongest brand affinity for Borussia Dortmund (1.63×), Banking (2.83×), and Shopping (1.63×) over the country average.
Where do Plus500 fans live in Germany?
Plus500 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,911), Bayern (reach 126,590), and Baden-Württemberg (reach 109,324). These three regions account for the largest share of the active audience.
What other brands do Plus500 fans also like?
Beyond Plus500 itself, the audience over-indexes on Banking (2.83×), Shopping (1.63×), Online shopping (1.74×), and Tipico (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plus500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.