Rascasse Audience Intelligence

Plus500 Target Market in Germany

A data profile of the people who buy, follow and care about Plus500 in Germany — modelled from more than twelve digital signal sources. Plus500 has an estimated audience of 694,188 people in Germany.

#1165among Brand in Germany#711in Business & Career

The average Plus500 fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on dB’s (1.58× the country average).

Demographically, the Plus500 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plus500 fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for dB’s.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus500 profile in Germany.

Audience size
694K
in Germany
Gender
42.6%♀
57.4% male
Age
38.1
average years
Country rank
#8917
Brand in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Plus500

42.6% are female, 57.4% are male, average age 38.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Plus500 audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age38.1
Estimated audience size694,188
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Plus500 audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Plus500 audience comes from Germany.

Worldwide audience distribution share by country for Plus500
CountryShare
United States15.4%
Germany12.9%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus500 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plus500 customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.22×
02Hessen~70K1.21×
03Nordrhein-Westfalen~200K1.17×
04Bremen~7K1.17×
05Baden-Württemberg~100K1.16×
06Bayern~100K1.09×
07Thüringen~20K1.09×
08Berlin~30K1.06×
09Hamburg~20K1.05×
10Niedersachsen~70K1.04×
11Schleswig-Holstein~20K0.93×
12Brandenburg~20K0.90×
13Saarland~7K0.85×
14Sachsen~30K0.80×
15Mecklenburg-Vorpommern~10K0.73×
16Sachsen-Anhalt~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Plus500, Germany
0.71×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus500 audience
#·InterestCategoryAffinity×
01Technical analysisBusiness & Career7.39×
02Swing tradingBusiness & Career7.26×
03Forex signalBusiness & Career7.24×
04Trade RepublicBusiness & Career4.42×
05TipicoGames3.14×
06BankingBusiness & Career2.83×
07FIFA World CupSports2.03×
08SoccerSports1.80×
09Discount storesShopping1.79×
10Online shoppingShopping1.74×
11FC Bayern MunichSports1.73×
12YouTubeMovies & TV1.73×
13BusinessBusiness & Career1.72×
14RestaurantsFood & Beverages1.68×
15BeautyBeauty & Wellness1.67×
16ShoppingShopping1.63×
17DesignHome & Garden1.62×
18dB’sMusic & Radio1.58×
19ClothingFashion & Accessoires1.53×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus500 audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.08×
Luxury OrientationPREMIUM1.96×
DIY MentalityTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus500 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.11×
Design AffinityPREMIUM1.23×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Plus500's target market in Germany?

Plus500's target market in Germany covers an estimated 694,188 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plus500 customers?

42.6% of the Plus500 audience are female, 57.4% are male, with an average age of 38.1 years.

03

Which brands do Plus500 fans like most?

Plus500 fans show strongest brand affinity for dB’s (1.58×), FIFA World Cup (2.03×), and FC Bayern Munich (1.73×) over the country average.

04

Where do Plus500 fans live in Germany?

Plus500 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plus500 fans also like?

Beyond Plus500 itself, the audience over-indexes on FIFA World Cup (2.03×), FC Bayern Munich (1.73×), Banking (2.83×), and Shopping (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Plus500 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plus500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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