Rascasse Audience Intelligence

Entrepreneur (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Entrepreneur (magazine) in Germany — modelled from more than twelve digital signal sources. Entrepreneur (magazine) has an estimated audience of 634,550 people in Germany.

#333among Website / Newspaper / Magazine in Germany#764in Business & Career

Entrepreneur (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Money management.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Money management, Coinbase, Stock market, with strongest over-indexing on Money management (22.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Entrepreneur (magazine) fan in Germany shows strong Risk Appetite tendencies and a notable affinity for Money management.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entrepreneur (magazine) profile in Germany.

Audience size
635K
in Germany
Country rank
#9641
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Entrepreneur (magazine)

Fig. 02

Gender split

Demographic split for Entrepreneur (magazine) audience in Germany
MetricValue
Estimated audience size634,550
Fig. 04

Worldwide distribution

3.5%

of the worldwide Entrepreneur (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Entrepreneur (magazine)
CountryShare
United States38.9%
India15.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entrepreneur (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Entrepreneur (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.39×
02Hessen~70K1.36×
03Hamburg~20K1.26×
04Bayern~100K1.16×
05Nordrhein-Westfalen~200K1.09×
06Baden-Württemberg~90K1.09×
07Bremen~6K1.09×
08Schleswig-Holstein~20K1.03×
09Niedersachsen~60K1.01×
10Rheinland-Pfalz~30K0.98×
11Brandenburg~20K0.85×
12Sachsen~30K0.81×
13Saarland~6K0.80×
14Thüringen~10K0.76×
15Mecklenburg-Vorpommern~9K0.74×
16Sachsen-Anhalt~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Entrepreneur (magazine), Germany
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneur (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneur (magazine) audience
#·InterestCategoryAffinity×
01Money managementBusiness & Career22.11×
02KrakenTechnology & Electronics20.73×
03CoinbaseBusiness & Career18.27×
04Digital currency exchangerBusiness & Career18.26×
05Water purificationFood & Beverages18.18×
06LitecoinBusiness & Career17.53×
07Day traderBusiness & Career16.21×
08LadbrokesGames14.35×
09SportingbetSports10.72×
10Stock marketBusiness & Career8.91×
11Asset managementBusiness & Career8.43×
12Passive incomeBusiness & Career7.83×
13Swing tradingBusiness & Career6.76×
14Female entrepreneurBusiness & Career6.14×
15First-time buyerShopping5.42×
16HugendubelShopping3.97×
17FocusNews3.48×
18InnovationBusiness & Career2.70×
19TransfermarktSports2.47×
20TagesschauMovies & TV2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneur (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneur (magazine) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.08×
Early Adopter MentalityPOWER2.77×
Quality AwarenessPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneur (magazine) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Price SensitivityPREMIUM0.87×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Entrepreneur (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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