Ladbrokes Audience in Germany
Ladbrokes has an estimated audience of 312,622 people in Germany. 26.0% are female, 74.0% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Bwin, Tipico, Ripple (company), TradingView, Sportingbet.
The average Ladbrokes fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Bwin, Tipico, Ripple (company), with strongest over-indexing on Bwin (21.32× the country average). Demographically, the Ladbrokes audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Gambling
Demographics of Ladbrokes fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 41.8 |
| Estimated audience size | 312,622 |
Audience persona
The typical Ladbrokes fan in Germany is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bwin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,458 | 2.17× |
| Hessen | 54,312 | 2.28× |
| Bayern | 50,919 | 1.01× |
| Niedersachsen | 40,108 | 1.32× |
| Baden-Württemberg | 33,756 | 0.79× |
| Berlin | 19,290 | 1.38× |
| Sachsen | 15,023 | 0.98× |
| Rheinland-Pfalz | 12,197 | 0.78× |
| Schleswig-Holstein | 9,826 | 0.88× |
| Hamburg | 5,242 | 0.74× |
| Brandenburg | 4,586 | 0.47× |
| Bremen | 4,245 | 1.59× |
| Thüringen | 3,297 | 0.41× |
| Sachsen-Anhalt | 2,911 | 0.36× |
| Saarland | 1,985 | 0.52× |
| Mecklenburg-Vorpommern | 1,894 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bwin | 21.32× | Games |
| Tipico | 12.26× | Games |
| Ripple (company) | 44.92× | Technology & Electronics |
| TradingView | 13.01× | Business & Career |
| Sportingbet | 27.18× | Sports |
| FXCM | 16.61× | Business & Career |
| Polymarket | 11.3× | Business & Career |
| Paddy Power | 40.88× | Games |
| Betsson | 31.04× | Games |
| Bet365 | 13.38× | Games |
| Coinbase | 20.07× | Business & Career |
| Yahoo! Finance | 18.8× | Business & Career |
| Kraken | 27.33× | Technology & Electronics |
| MarketWatch | 21.67× | Business & Career |
| Interwetten | 9.73× | Games |
| MetaTrader 4 | 19.66× | Business & Career |
| Forex signal | 12.39× | Business & Career |
| Swing trading | 12× | Business & Career |
| Day trading | 10.81× | Business & Career |
| Betano | 7.2× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.9 |
| Early Adopter Mentality | POWER | 1.72 |
| Quality Awareness | PREMIUM | 1.61 |
| Extroversion | THRILL | 1.3 |
| Social Media Usage | JOY | 1.26 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 53.3% |
| Australia | 11.8% |
| Spain | 7.9% |
See Ladbrokes audiences in other countries
More Gambling audiences in Germany
- Unibet (624,136)
- Betsson (376,202)
- Tombola (bingo company) (261,983)
- SBOBET (184,591)
- Lotto Max (104,550)
Frequently asked questions
How many fans does Ladbrokes have in Germany?
Ladbrokes has an estimated audience of 312,622 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Ladbrokes fans?
26.0% of Ladbrokes fans are female, 74.0% are male, with an average age of 41.8 years.
Which brands do Ladbrokes fans like most?
Ladbrokes fans show strongest brand affinity for Bwin (21.32×), Tipico (12.26×), and Ripple (company) (44.92×) over the country average.
Where do Ladbrokes fans live in Germany?
Ladbrokes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,458), Hessen (reach 54,312), and Bayern (reach 50,919). These three regions account for the largest share of the active audience.
What other brands do Ladbrokes fans also like?
Beyond Ladbrokes itself, the audience over-indexes on Tipico (12.26×), Ripple (company) (44.92×), TradingView (13.01×), and Sportingbet (27.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ladbrokes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.