Ladbrokes Audience in Germany
A data profile of the people who buy, follow and care about Ladbrokes in Germany — modelled from more than twelve digital signal sources. Ladbrokes has an estimated audience of 312,825 people in Germany.
The average Ladbrokes fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Bwin, Tipico, TradingView, with strongest over-indexing on Bwin (21.32× the country average).
Demographically, the Ladbrokes audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ladbrokes fan in Germany is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bwin.
At a glance
The key figures that characterise the Ladbrokes profile in Germany.
Search interest · 12-month trend
Demographics of Ladbrokes fans
26.0% are female, 74.0% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 41.8 |
| Estimated audience size | 312,825 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Ladbrokes audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 54.0% |
| Australia | 11.6% |
| Spain | 7.7% |
Geography
Where the Ladbrokes audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 2.35× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.99× | |
| 03 | Berlin | ~20K | 1.34× | |
| 04 | Bremen | ~3K | 1.26× | |
| 05 | Niedersachsen | ~40K | 1.19× | |
| 06 | Sachsen | ~20K | 1.06× | |
| 07 | Bayern | ~50K | 0.97× | |
| 08 | Saarland | ~4K | 0.92× | |
| 09 | Schleswig-Holstein | ~10K | 0.87× | |
| 10 | Hamburg | ~6K | 0.87× | |
| 11 | Rheinland-Pfalz | ~10K | 0.82× | |
| 12 | Sachsen-Anhalt | ~7K | 0.82× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.78× | |
| 14 | Baden-Württemberg | ~30K | 0.76× | |
| 15 | Thüringen | ~6K | 0.76× | |
| 16 | Brandenburg | ~7K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ladbrokes audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ripple (company) | Technology & Electronics | 44.92× | ||
| 02 | Paddy Power | Games | 40.88× | ||
| 03 | Betsson | Games | 31.04× | ||
| 04 | Kraken | Technology & Electronics | 27.33× | ||
| 05 | Sportingbet | Sports | 27.18× | ||
| 06 | MarketWatch | Business & Career | 21.67× | ||
| 07 | Bwin | Games | 21.32× | ||
| 08 | Coinbase | Business & Career | 20.07× | ||
| 09 | MetaTrader 4 | Business & Career | 19.66× | ||
| 10 | Yahoo! Finance | Business & Career | 18.80× | ||
| 11 | FXCM | Business & Career | 16.61× | ||
| 12 | Bet365 | Games | 13.38× | ||
| 13 | TradingView | Business & Career | 13.01× | ||
| 14 | Forex signal | Business & Career | 12.39× | ||
| 15 | Tipico | Games | 12.26× | ||
| 16 | Swing trading | Business & Career | 12.00× | ||
| 17 | Polymarket | Business & Career | 11.30× | ||
| 18 | Day trading | Business & Career | 10.81× | ||
| 19 | Interwetten | Games | 9.73× | ||
| 20 | Betano | Games | 7.20× |
Personality of the Ladbrokes audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 5.56× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.98× | |
| DIY Mentality | THRILL | 1.04× |
Frequently asked questions
How many fans does Ladbrokes have in Germany?
Ladbrokes has an estimated audience of 312,825 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Ladbrokes fans?
26.0% of Ladbrokes fans are female, 74.0% are male, with an average age of 41.8 years.
Which brands do Ladbrokes fans like most?
Ladbrokes fans show strongest brand affinity for Bwin (21.32×), Tipico (12.26×), and TradingView (13.01×) over the country average.
Where do Ladbrokes fans live in Germany?
Ladbrokes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Ladbrokes fans also like?
Beyond Ladbrokes itself, the audience over-indexes on Tipico (12.26×), TradingView (13.01×), Ripple (company) (44.92×), and Polymarket (11.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Gambling audiences in Germany
- Unibet (623,453)
- Betsson (375,655)
- Tombola (bingo company) (263,432)
- SBOBET (185,838)
- Lotto Max (104,563)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ladbrokes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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