Bet365 Target Market in Germany
A data profile of the people who buy, follow and care about Bet365 in Germany — modelled from more than twelve digital signal sources. Bet365 has an estimated audience of 1,666,349 people in Germany.
The average Bet365 fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Tipico, Bwin, Ripple (company), with strongest over-indexing on Tipico (9.03× the country average).
Demographically, the Bet365 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bet365 fan in Germany is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the Bet365 profile in Germany.
Search interest · 12-month trend
Customer demographics of Bet365
28.4% are female, 71.6% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 41.1 |
| Estimated audience size | 1,666,349 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Bet365 audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 8.6% |
| Italy | 7.4% |
| Germany | 5.6% |
Geography
Where the Bet365 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.49× | |
| 02 | Hamburg | ~50K | 1.46× | |
| 03 | Nordrhein-Westfalen | ~500K | 1.32× | |
| 04 | Baden-Württemberg | ~300K | 1.30× | |
| 05 | Hessen | ~200K | 1.30× | |
| 06 | Saarland | ~20K | 1.15× | |
| 07 | Berlin | ~80K | 1.14× | |
| 08 | Bayern | ~300K | 1.09× | |
| 09 | Niedersachsen | ~200K | 0.98× | |
| 10 | Schleswig-Holstein | ~60K | 0.96× | |
| 11 | Rheinland-Pfalz | ~70K | 0.83× | |
| 12 | Sachsen-Anhalt | ~30K | 0.64× | |
| 13 | Thüringen | ~30K | 0.64× | |
| 14 | Brandenburg | ~30K | 0.60× | |
| 15 | Sachsen | ~50K | 0.57× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.56× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bet365 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ripple (company) | Technology & Electronics | 20.65× | ||
| 02 | Sportingbet | Sports | 10.02× | ||
| 03 | Tipico | Games | 9.03× | ||
| 04 | Unibet | Games | 8.59× | ||
| 05 | Bwin | Games | 7.38× | ||
| 06 | Coinbase | Business & Career | 6.91× | ||
| 07 | Interwetten | Games | 6.21× | ||
| 08 | NBA playoffs | Sports | 6.05× | ||
| 09 | Lottoland | Games | 4.96× | ||
| 10 | TradingView | Business & Career | 4.54× | ||
| 11 | Polymarket | Business & Career | 4.16× | ||
| 12 | Underground hip hop | Music & Radio | 3.84× | ||
| 13 | NBA | Sports | 3.18× | ||
| 14 | Bodybuilding & Fitness | Sports | 3.11× | ||
| 15 | NFL | Sports | 2.99× | ||
| 16 | Eurojackpot | Games | 2.40× | ||
| 17 | Borussia Dortmund | Sports | 2.03× | ||
| 18 | FIFA World Cup | Sports | 1.84× | ||
| 19 | FC Bayern Munich | Sports | 1.62× | ||
| 20 | UEFA Champions League | Sports | 1.52× |
Personality of the Bet365 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.31× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Creativity | OPEN | 0.70× | |
| Spirituality | BALANCE | 0.73× |
Frequently asked questions
Who is Bet365's target market in Germany?
Bet365's target market in Germany covers an estimated 1,666,349 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bet365 customers?
28.4% of the Bet365 audience are female, 71.6% are male, with an average age of 41.1 years.
Which brands do Bet365 fans like most?
Bet365 fans show strongest brand affinity for Tipico (9.03×), Bwin (7.38×), and Ripple (company) (20.65×) over the country average.
Where do Bet365 fans live in Germany?
Bet365 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Bet365 fans also like?
Beyond Bet365 itself, the audience over-indexes on Bwin (7.38×), Ripple (company) (20.65×), Borussia Dortmund (2.03×), and FIFA World Cup (1.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Betting audiences in Germany
- Tipico (8,270,386)
- Betano (3,654,706)
- Bwin (3,221,732)
- Interwetten (2,544,081)
- NEO.bet (1,989,527)
See Bet365 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bet365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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