Bet365 Audience in Germany
Bet365 has an estimated audience of 1,634,253 people in Germany. 28.4% are female, 71.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Bwin, Borussia Dortmund, Ripple (company), Euphoria.
The average Bet365 fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Bwin, Borussia Dortmund, with strongest over-indexing on Tipico (9.03× the country average). Demographically, the Bet365 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Bet365 fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 41.1 |
| Estimated audience size | 1,634,253 |
Audience persona
The typical Bet365 fan in Germany is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 492,031 | 1.38× |
| Bayern | 293,381 | 1.12× |
| Baden-Württemberg | 292,867 | 1.31× |
| Hessen | 168,736 | 1.35× |
| Niedersachsen | 154,100 | 0.97× |
| Berlin | 88,690 | 1.21× |
| Rheinland-Pfalz | 67,237 | 0.82× |
| Schleswig-Holstein | 58,375 | 0.99× |
| Hamburg | 53,776 | 1.46× |
| Sachsen | 46,146 | 0.58× |
| Brandenburg | 30,509 | 0.6× |
| Sachsen-Anhalt | 26,900 | 0.64× |
| Thüringen | 26,362 | 0.63× |
| Saarland | 19,874 | 0.99× |
| Bremen | 19,504 | 1.4× |
| Mecklenburg-Vorpommern | 17,173 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 9.03× | Games |
| Bwin | 7.38× | Games |
| Borussia Dortmund | 2.03× | Sports |
| Ripple (company) | 20.65× | Technology & Electronics |
| Euphoria | 2.54× | Movies & TV |
| Interwetten | 6.21× | Games |
| TradingView | 4.54× | Business & Career |
| NBA playoffs | 6.05× | Sports |
| FIFA World Cup | 1.84× | Sports |
| FC Bayern Munich | 1.62× | Sports |
| Underground hip hop | 3.84× | Music & Radio |
| Sportingbet | 10.02× | Sports |
| Lottoland | 4.96× | Games |
| NFL | 2.99× | Sports |
| Polymarket | 4.16× | Business & Career |
| NBA | 3.18× | Sports |
| Eurojackpot | 2.4× | Games |
| Bodybuilding & Fitness | 3.11× | Sports |
| Unibet | 8.59× | Games |
| Brooklyn Nets | 8.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.83 |
| Early Adopter Mentality | POWER | 1.72 |
| Travelling | THRILL | 1.54 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.34 |
| Career Orientation | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 8.7% |
| Italy | 7.5% |
| Germany | 5.6% |
See Bet365 audiences in other countries
More Betting audiences in Germany
- Tipico (8,270,386)
- Bwin (3,165,731)
- Betano (2,989,693)
- Interwetten (2,653,623)
- TipWin (2,132,435)
Frequently asked questions
How many fans does Bet365 have in Germany?
Bet365 has an estimated audience of 1,634,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bet365 fans?
28.4% of Bet365 fans are female, 71.6% are male, with an average age of 41.1 years.
Which brands do Bet365 fans like most?
Bet365 fans show strongest brand affinity for Tipico (9.03×), Bwin (7.38×), and Borussia Dortmund (2.03×) over the country average.
Where do Bet365 fans live in Germany?
Bet365 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 492,031), Bayern (reach 293,381), and Baden-Württemberg (reach 292,867). These three regions account for the largest share of the active audience.
What other brands do Bet365 fans also like?
Beyond Bet365 itself, the audience over-indexes on Bwin (7.38×), Borussia Dortmund (2.03×), Ripple (company) (20.65×), and Euphoria (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bet365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.