Eurojackpot Audience in Germany
Eurojackpot has an estimated audience of 8,888,839 people in Germany. 46.8% are female, 53.2% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lotto24, Lottoland, Lotto Max, Lotto 6/49, Lottery.
The average Eurojackpot fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lotto24, Lottoland, Lotto Max, with strongest over-indexing on Lotto24 (15.84× the country average). Demographically, the Eurojackpot audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Eurojackpot fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.1 |
| Estimated audience size | 8,888,839 |
Audience persona
The typical Eurojackpot fan in Germany is balanced, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Lotto24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,455,129 | 1.26× |
| Bayern | 1,476,888 | 1.03× |
| Baden-Württemberg | 1,272,056 | 1.05× |
| Niedersachsen | 960,554 | 1.11× |
| Hessen | 690,683 | 1.02× |
| Rheinland-Pfalz | 469,449 | 1.05× |
| Sachsen | 365,334 | 0.84× |
| Schleswig-Holstein | 349,057 | 1.09× |
| Berlin | 316,335 | 0.8× |
| Brandenburg | 226,565 | 0.82× |
| Thüringen | 221,199 | 0.98× |
| Sachsen-Anhalt | 204,493 | 0.89× |
| Hamburg | 196,259 | 0.98× |
| Mecklenburg-Vorpommern | 179,452 | 1.06× |
| Saarland | 111,828 | 1.02× |
| Bremen | 75,712 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lotto24 | 15.84× | Games |
| Lottoland | 13.15× | Games |
| Lotto Max | 39.7× | Games |
| Lotto 6/49 | 23.87× | Games |
| Lottery | 7.8× | Games |
| Ozarks | 14.07× | Movies & TV |
| Germany | 1.61× | Travel & Leisure |
| Tipico | 2.84× | Games |
| Wetter.com | 2.02× | Home & Garden |
| Progressive jackpot | 7.76× | Games |
| Bild | 1.53× | News |
| AutoScout24 | 1.81× | Cars & Mobility |
| Spiegel Online | 1.57× | News |
| Lotto Hessen | 3.37× | Games |
| Loterías y Apuestas del Estado | 40.94× | Games |
| Sparkasse | 2× | Business & Career |
| Commerzbank | 1.71× | Business & Career |
| Godzilla | 2.54× | Movies & TV |
| Aral AG | 1.67× | Cars & Mobility |
| Škoda Auto | 2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.15 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.4% |
| Spain | 7.6% |
| Hungary | 6.9% |
See Eurojackpot audiences in other countries
More Lottery audiences in Germany
- Lotto Hessen (4,081,656)
- Lotto24 (3,527,397)
- Spiel 77 (701,458)
- Faber Lotto (349,703)
- ARD Fernsehlotterie (329,929)
Frequently asked questions
How many fans does Eurojackpot have in Germany?
Eurojackpot has an estimated audience of 8,888,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurojackpot fans?
46.8% of Eurojackpot fans are female, 53.2% are male, with an average age of 44.1 years.
Which brands do Eurojackpot fans like most?
Eurojackpot fans show strongest brand affinity for Lotto24 (15.84×), Lottoland (13.15×), and Lotto Max (39.7×) over the country average.
Where do Eurojackpot fans live in Germany?
Eurojackpot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,455,129), Bayern (reach 1,476,888), and Baden-Württemberg (reach 1,272,056). These three regions account for the largest share of the active audience.
What other brands do Eurojackpot fans also like?
Beyond Eurojackpot itself, the audience over-indexes on Lottoland (13.15×), Lotto Max (39.7×), Lotto 6/49 (23.87×), and Lottery (7.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurojackpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.