Eurojackpot Target Market in Germany
A data profile of the people who buy, follow and care about Eurojackpot in Germany — modelled from more than twelve digital signal sources. Eurojackpot has an estimated audience of 8,888,839 people in Germany.
The average Eurojackpot fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lotto24, Lottoland, Lotto Max, with strongest over-indexing on Lotto24 (15.84× the country average).
Demographically, the Eurojackpot audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eurojackpot fan in Germany is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Lotto24.
At a glance
The key figures that characterise the Eurojackpot profile in Germany.
Search interest · 12-month trend
Customer demographics of Eurojackpot
46.8% are female, 53.2% are male, average age 44.1.
Gender split
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.1 |
| Estimated audience size | 8,888,839 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Eurojackpot audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 35.0% |
| Spain | 7.7% |
| Hungary | 6.9% |
Geography
Where the Eurojackpot audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~2.5M | 1.23× | |
| 02 | Niedersachsen | ~900K | 1.09× | |
| 03 | Schleswig-Holstein | ~300K | 1.09× | |
| 04 | Mecklenburg-Vorpommern | ~200K | 1.09× | |
| 05 | Saarland | ~100K | 1.09× | |
| 06 | Rheinland-Pfalz | ~500K | 1.06× | |
| 07 | Thüringen | ~200K | 1.02× | |
| 08 | Baden-Württemberg | ~1M | 1.01× | |
| 09 | Bremen | ~80K | 1.01× | |
| 10 | Bayern | ~1.5M | 1.00× | |
| 11 | Hessen | ~700K | 0.99× | |
| 12 | Sachsen-Anhalt | ~200K | 0.96× | |
| 13 | Hamburg | ~200K | 0.93× | |
| 14 | Brandenburg | ~200K | 0.85× | |
| 15 | Sachsen | ~400K | 0.84× | |
| 16 | Berlin | ~300K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eurojackpot audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loterías y Apuestas del Estado | Games | 40.94× | ||
| 02 | Lotto Max | Games | 39.70× | ||
| 03 | Lotto 6/49 | Games | 23.87× | ||
| 04 | Lotto24 | Games | 15.84× | ||
| 05 | Ozarks | Movies & TV | 14.07× | ||
| 06 | Lottoland | Games | 13.15× | ||
| 07 | Sophia Bush | Movies & TV | 10.69× | ||
| 08 | Lottery | Games | 7.80× | ||
| 09 | Progressive jackpot | Games | 7.76× | ||
| 10 | GlücksSpirale | Games | 4.80× | ||
| 11 | Lotto Hessen | Games | 3.37× | ||
| 12 | Tipico | Games | 2.84× | ||
| 13 | Godzilla | Movies & TV | 2.54× | ||
| 14 | Sparkasse | Business & Career | 2.00× | ||
| 15 | Škoda Auto | Cars & Mobility | 2.00× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.81× | ||
| 17 | Commerzbank | Business & Career | 1.71× | ||
| 18 | Germany | Travel & Leisure | 1.61× | ||
| 19 | Eintracht Frankfurt | Sports | 1.61× | ||
| 20 | Bild | News | 1.53× |
Personality of the Eurojackpot audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.54× | |
| Sustainability | BALANCE | 0.71× | |
| Mindfulness | BALANCE | 0.77× |
Frequently asked questions
Who is Eurojackpot's target market in Germany?
Eurojackpot's target market in Germany covers an estimated 8,888,839 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurojackpot customers?
46.8% of the Eurojackpot audience are female, 53.2% are male, with an average age of 44.1 years.
Which brands do Eurojackpot fans like most?
Eurojackpot fans show strongest brand affinity for Lotto24 (15.84×), Lottoland (13.15×), and Lotto Max (39.7×) over the country average.
Where do Eurojackpot fans live in Germany?
Eurojackpot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Eurojackpot fans also like?
Beyond Eurojackpot itself, the audience over-indexes on Lottoland (13.15×), Lotto Max (39.7×), Lotto 6/49 (23.87×), and Lottery (7.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lottery audiences in Germany
- Lotto Hessen (4,350,010)
- Lotto24 (4,005,891)
- GlücksSpirale (1,954,012)
- Spiel 77 (756,732)
- Faber Lotto (397,570)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurojackpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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