Rascasse Audience Intelligence

Spiel 77 Target Market in Germany

A data profile of the people who buy, follow and care about Spiel 77 in Germany — modelled from more than twelve digital signal sources. Spiel 77 has an estimated audience of 756,731 people in Germany.

#5among Lottery in Germany#1077among Brand in Germany#191in Games

The average Spiel 77 fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Gambling, Lottery, Eurojackpot, with strongest over-indexing on Gambling (7.27× the country average).

Demographically, the Spiel 77 audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spiel 77 fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Gambling.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiel 77 profile in Germany.

Audience size
757K
in Germany
Gender
42.9%♀
57.1% male
Age
40.2
average years
Country rank
#8308
Brand in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spiel 77

42.9% are female, 57.1% are male, average age 40.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Spiel 77 audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age40.2
Estimated audience size756,731
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Spiel 77 audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Spiel 77 audience comes from Germany.

Worldwide audience distribution share by country for Spiel 77
CountryShare
Germany97.8%
Netherlands0.3%
Switzerland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiel 77 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spiel 77 customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.65×
02Schleswig-Holstein~40K1.61×
03Mecklenburg-Vorpommern~20K1.30×
04Saarland~10K1.30×
05Sachsen-Anhalt~20K1.05×
06Nordrhein-Westfalen~200K1.03×
07Bremen~6K0.97×
08Sachsen~30K0.90×
09Bayern~100K0.87×
10Thüringen~20K0.85×
11Hamburg~10K0.85×
12Rheinland-Pfalz~30K0.84×
13Baden-Württemberg~80K0.80×
14Brandenburg~20K0.80×
15Hessen~40K0.68×
16Berlin~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Spiel 77, Germany
0.54×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiel 77 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiel 77 audience
#·InterestCategoryAffinity×
01LotteryGames11.17×
02GamblingGames7.27×
03LottolandGames6.61×
04EurojackpotGames4.80×
05HeadphonesTechnology & Electronics3.47×
06Western UnionBusiness & Career3.09×
07EssoCars & Mobility3.03×
08Online pokerGames3.01×
09TipicoGames2.70×
10NatureHome & Garden2.35×
11TransfermarktSports2.15×
12VacationsTravel & Leisure2.12×
13PostbankBusiness & Career1.94×
14EmailTechnology & Electronics1.89×
15CommerzbankBusiness & Career1.77×
16Google MapsInternet & Social Media1.73×
17KauflandShopping1.72×
18Netto Marken-DiscountShopping1.72×
19FamilyKids & Family1.71×
20German languagePolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiel 77 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiel 77 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
PatriotismCONSERVATISM1.29×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiel 77 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.70×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spiel 77's target market in Germany?

Spiel 77's target market in Germany covers an estimated 756,731 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Spiel 77 customers?

42.9% of the Spiel 77 audience are female, 57.1% are male, with an average age of 40.2 years.

03

Which brands do Spiel 77 fans like most?

Spiel 77 fans show strongest brand affinity for Gambling (7.27×), Lottery (11.17×), and Eurojackpot (4.8×) over the country average.

04

Where do Spiel 77 fans live in Germany?

Spiel 77 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spiel 77 fans also like?

Beyond Spiel 77 itself, the audience over-indexes on Lottery (11.17×), Eurojackpot (4.8×), Nature (2.35×), and Lottoland (6.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in Germany

See Spiel 77 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spiel 77. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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