Spiel 77 Audience in Germany
Spiel 77 has an estimated audience of 701,457 people in Germany. 42.7% are female, 57.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Unique Gifts, Artistic inspiration, Stradivarius, Noodle (Gorillaz), Birthday Gifts.
The average Spiel 77 fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Unique Gifts, Artistic inspiration, Stradivarius, with strongest over-indexing on Unique Gifts (1.77× the country average). Demographically, the Spiel 77 audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Spiel 77 fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.4 |
| Estimated audience size | 701,457 |
Audience persona
The typical Spiel 77 fan in Germany is more male, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,357 | 1.06× |
| Niedersachsen | 116,633 | 1.71× |
| Bayern | 94,683 | 0.84× |
| Baden-Württemberg | 78,623 | 0.82× |
| Schleswig-Holstein | 40,584 | 1.61× |
| Hessen | 36,940 | 0.69× |
| Sachsen | 31,308 | 0.91× |
| Rheinland-Pfalz | 29,138 | 0.83× |
| Berlin | 17,863 | 0.57× |
| Brandenburg | 17,407 | 0.8× |
| Mecklenburg-Vorpommern | 17,127 | 1.28× |
| Sachsen-Anhalt | 16,459 | 0.91× |
| Thüringen | 14,539 | 0.81× |
| Hamburg | 13,975 | 0.88× |
| Saarland | 10,994 | 1.28× |
| Bremen | 5,972 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.77× | Shopping |
| Artistic inspiration | 1.53× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Noodle (Gorillaz) | 3.37× | Music & Radio |
| Birthday Gifts | 1.75× | Kids & Family |
| Castile soap | 22.07× | Home & Garden |
| Jaguar F-Pace | 6.33× | Cars & Mobility |
| Pro-Ject | 5.8× | Music & Radio |
| Home Delivery | 2.4× | Food & Beverages |
| Grinch | 1.88× | Movies & TV |
| Scorpio (comics) | 8.92× | Literature |
| Esra Erol | 3.85× | Movies & TV |
| Snow White (Fables) | 1.53× | Literature |
| Sentosa | 8.93× | Travel & Leisure |
| Hepsiburada | 3.97× | Shopping |
| Video izle | 1.82× | |
| Medieval fantasy | 5.5× | Literature |
| Krupuk | 7.5× | Food & Beverages |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Staycation | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.7% |
| Netherlands | 0.3% |
| Switzerland | 0.2% |
See Spiel 77 audiences in other countries
More Lottery audiences in Germany
- Eurojackpot (8,888,839)
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- ARD Fernsehlotterie (329,929)
Frequently asked questions
How many fans does Spiel 77 have in Germany?
Spiel 77 has an estimated audience of 701,457 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Spiel 77 fans?
42.7% of Spiel 77 fans are female, 57.3% are male, with an average age of 39.4 years.
Which brands do Spiel 77 fans like most?
Spiel 77 fans show strongest brand affinity for Unique Gifts (1.77×), Artistic inspiration (1.53×), and Stradivarius (1.97×) over the country average.
Where do Spiel 77 fans live in Germany?
Spiel 77 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,357), Niedersachsen (reach 116,633), and Bayern (reach 94,683). These three regions account for the largest share of the active audience.
What other brands do Spiel 77 fans also like?
Beyond Spiel 77 itself, the audience over-indexes on Artistic inspiration (1.53×), Stradivarius (1.97×), Noodle (Gorillaz) (3.37×), and Birthday Gifts (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spiel 77. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.