Rascasse Audience Intelligence

GlücksSpirale Target Market in Germany

A data profile of the people who buy, follow and care about GlücksSpirale in Germany — modelled from more than twelve digital signal sources. GlücksSpirale has an estimated audience of 1,954,012 people in Germany.

#4among Lottery in Germany#420among Brand in Germany#86in Games

The average GlücksSpirale fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Gambling, Lottery, Eurojackpot, with strongest over-indexing on Gambling (7.27× the country average).

Demographically, the GlücksSpirale audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GlücksSpirale fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Gambling.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GlücksSpirale profile in Germany.

Audience size
2M
in Germany
Gender
42.9%♀
57.1% male
Age
40.2
average years
Country rank
#3449
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GlücksSpirale

42.9% are female, 57.1% are male, average age 40.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for GlücksSpirale audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age40.2
Estimated audience size1,954,012
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the GlücksSpirale audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

97.8%

of the worldwide GlücksSpirale audience comes from Germany.

Worldwide audience distribution share by country for GlücksSpirale
CountryShare
Germany97.8%
Switzerland0.4%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GlücksSpirale audience in Germany is strongest.

Fig. 05

Top regions by affinity

GlücksSpirale customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.79×
02Sachsen-Anhalt~80K1.59×
03Saarland~40K1.53×
04Schleswig-Holstein~90K1.31×
05Rheinland-Pfalz~100K1.18×
06Baden-Württemberg~300K1.08×
07Bremen~20K0.98×
08Nordrhein-Westfalen~400K0.92×
09Mecklenburg-Vorpommern~30K0.90×
10Bayern~300K0.88×
11Hessen~100K0.79×
12Hamburg~30K0.69×
13Thüringen~30K0.68×
14Sachsen~50K0.58×
15Brandenburg~40K0.58×
16Berlin~50K0.54×
Fig. 06

Affinity by region

Affinity by region — GlücksSpirale, Germany
0.54×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GlücksSpirale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GlücksSpirale audience
#·InterestCategoryAffinity×
01LotteryGames11.17×
02GamblingGames7.27×
03LottolandGames6.61×
04EurojackpotGames4.80×
05HeadphonesTechnology & Electronics3.47×
06Western UnionBusiness & Career3.09×
07EssoCars & Mobility3.03×
08Online pokerGames3.01×
09TipicoGames2.70×
10NatureHome & Garden2.35×
11TransfermarktSports2.15×
12VacationsTravel & Leisure2.12×
13PostbankBusiness & Career1.94×
14EmailTechnology & Electronics1.89×
15CommerzbankBusiness & Career1.77×
16Google MapsInternet & Social Media1.73×
17KauflandShopping1.72×
18Netto Marken-DiscountShopping1.72×
19FamilyKids & Family1.71×
20German languagePolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GlücksSpirale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GlücksSpirale audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
PatriotismCONSERVATISM1.29×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GlücksSpirale audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
SustainabilityBALANCE0.70×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GlücksSpirale's target market in Germany?

GlücksSpirale's target market in Germany covers an estimated 1,954,012 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of GlücksSpirale customers?

42.9% of the GlücksSpirale audience are female, 57.1% are male, with an average age of 40.2 years.

03

Which brands do GlücksSpirale fans like most?

GlücksSpirale fans show strongest brand affinity for Gambling (7.27×), Lottery (11.17×), and Eurojackpot (4.8×) over the country average.

04

Where do GlücksSpirale fans live in Germany?

GlücksSpirale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do GlücksSpirale fans also like?

Beyond GlücksSpirale itself, the audience over-indexes on Lottery (11.17×), Eurojackpot (4.8×), Nature (2.35×), and Lottoland (6.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in Germany

See GlücksSpirale audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GlücksSpirale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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