Lotto24 Audience in Germany
Lotto24 has an estimated audience of 3,527,396 people in Germany. 43.9% are female, 56.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Krupuk, Cocktail, Artistic inspiration, Noodle (Gorillaz), Pro-Ject.
The average Lotto24 fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Krupuk, Cocktail, Artistic inspiration, with strongest over-indexing on Krupuk (31.45× the country average). Demographically, the Lotto24 audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Lotto24 fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 42.7 |
| Estimated audience size | 3,527,396 |
Audience persona
The typical Lotto24 fan in Germany is more male, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Krupuk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 701,701 | 0.91× |
| Bayern | 544,007 | 0.96× |
| Baden-Württemberg | 438,780 | 0.91× |
| Niedersachsen | 370,262 | 1.08× |
| Rheinland-Pfalz | 205,031 | 1.16× |
| Hessen | 200,879 | 0.75× |
| Schleswig-Holstein | 164,599 | 1.3× |
| Sachsen | 155,835 | 0.9× |
| Brandenburg | 143,387 | 1.31× |
| Berlin | 127,022 | 0.81× |
| Thüringen | 107,378 | 1.19× |
| Sachsen-Anhalt | 102,587 | 1.12× |
| Hamburg | 84,553 | 1.06× |
| Mecklenburg-Vorpommern | 51,471 | 0.76× |
| Saarland | 45,814 | 1.06× |
| Bremen | 21,586 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Krupuk | 31.45× | Food & Beverages |
| Cocktail | 2.08× | Food & Beverages |
| Artistic inspiration | 1.82× | Arts & Culture |
| Noodle (Gorillaz) | 4.29× | Music & Radio |
| Pro-Ject | 8.81× | Music & Radio |
| Unique Gifts | 1.79× | Shopping |
| Gil Ofarim | 1.58× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Sentosa | 17.28× | Travel & Leisure |
| VfL Wolfsburg | 2.01× | Sports |
| Birthday Gifts | 1.82× | Kids & Family |
| Castile soap | 22.07× | Home & Garden |
| Pillow | 1.51× | Home & Garden |
| Snow White (Fables) | 2.14× | Literature |
| Time (magazine) | 1.85× | News |
| Jaguar F-Pace | 5.57× | Cars & Mobility |
| Esra Erol | 4.81× | Movies & TV |
| Irtra | 26.89× | |
| Home Delivery | 2.18× | Food & Beverages |
| Hausen, Birkenfeld | 14.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Need for Security | CONSERVATISM | 1.39 |
| Price Sensitivity | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.4% |
| Italy | 0.2% |
| Austria | 0.2% |
See Lotto24 audiences in other countries
More Lottery audiences in Germany
- Eurojackpot (8,888,839)
- Lotto Hessen (4,081,656)
- Spiel 77 (701,458)
- Faber Lotto (349,703)
- ARD Fernsehlotterie (329,929)
Frequently asked questions
How many fans does Lotto24 have in Germany?
Lotto24 has an estimated audience of 3,527,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lotto24 fans?
43.9% of Lotto24 fans are female, 56.1% are male, with an average age of 42.7 years.
Which brands do Lotto24 fans like most?
Lotto24 fans show strongest brand affinity for Krupuk (31.45×), Cocktail (2.08×), and Artistic inspiration (1.82×) over the country average.
Where do Lotto24 fans live in Germany?
Lotto24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 701,701), Bayern (reach 544,007), and Baden-Württemberg (reach 438,780). These three regions account for the largest share of the active audience.
What other brands do Lotto24 fans also like?
Beyond Lotto24 itself, the audience over-indexes on Cocktail (2.08×), Artistic inspiration (1.82×), Noodle (Gorillaz) (4.29×), and Pro-Ject (8.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lotto24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.