Lotto24 Target Market in Germany
A data profile of the people who buy, follow and care about Lotto24 in Germany — modelled from more than twelve digital signal sources. Lotto24 has an estimated audience of 4,005,891 people in Germany.
The average Lotto24 fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Eurojackpot, Lottoland, Lottery, with strongest over-indexing on Eurojackpot (15.84× the country average).
Demographically, the Lotto24 audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lotto24 fan in Germany is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Eurojackpot.
At a glance
The key figures that characterise the Lotto24 profile in Germany.
Search interest · 12-month trend
Customer demographics of Lotto24
44.9% are female, 55.1% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 44.0 |
| Estimated audience size | 4,005,891 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
Geography
Where the Lotto24 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~200K | 1.31× | |
| 02 | Schleswig-Holstein | ~200K | 1.28× | |
| 03 | Thüringen | ~100K | 1.24× | |
| 04 | Sachsen-Anhalt | ~100K | 1.18× | |
| 05 | Rheinland-Pfalz | ~200K | 1.13× | |
| 06 | Saarland | ~50K | 1.10× | |
| 07 | Mecklenburg-Vorpommern | ~70K | 1.04× | |
| 08 | Niedersachsen | ~400K | 1.03× | |
| 09 | Hamburg | ~90K | 1.01× | |
| 10 | Bayern | ~600K | 0.91× | |
| 11 | Sachsen | ~200K | 0.90× | |
| 12 | Baden-Württemberg | ~500K | 0.88× | |
| 13 | Nordrhein-Westfalen | ~700K | 0.87× | |
| 14 | Berlin | ~100K | 0.76× | |
| 15 | Bremen | ~20K | 0.72× | |
| 16 | Hessen | ~200K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lotto24 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Powerball | Games | 58.83× | ||
| 02 | Online bingo | Games | 47.41× | ||
| 03 | Lotto 6/49 | Games | 38.95× | ||
| 04 | Betfair | Games | 37.51× | ||
| 05 | EuroMillions | Games | 27.48× | ||
| 06 | Lottoland | Games | 27.25× | ||
| 07 | Keno | Games | 24.20× | ||
| 08 | Unibet | Games | 19.01× | ||
| 09 | Lottery | Games | 18.17× | ||
| 10 | Eurojackpot | Games | 15.84× | ||
| 11 | William Hill (bookmaker) | Games | 15.09× | ||
| 12 | Progressive jackpot | Games | 14.89× | ||
| 13 | Volkswagen ID.4 | Cars & Mobility | 9.79× | ||
| 14 | Loyalty program | Shopping | 7.76× | ||
| 15 | Major League Soccer | Sports | 7.37× | ||
| 16 | Tipico | Games | 7.07× | ||
| 17 | Gambling | Games | 6.26× | ||
| 18 | Postbank | Business & Career | 2.61× | ||
| 19 | Commerzbank | Business & Career | 2.44× | ||
| 20 | FC Bayern Munich | Sports | 1.65× |
Personality of the Lotto24 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.84× | |
| Career Orientation | POWER | 1.26× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.74× | |
| Extroversion | THRILL | 0.75× |
Frequently asked questions
Who is Lotto24's target market in Germany?
Lotto24's target market in Germany covers an estimated 4,005,891 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lotto24 customers?
44.9% of the Lotto24 audience are female, 55.1% are male, with an average age of 44.0 years.
Which brands do Lotto24 fans like most?
Lotto24 fans show strongest brand affinity for Eurojackpot (15.84×), Lottoland (27.25×), and Lottery (18.17×) over the country average.
Where do Lotto24 fans live in Germany?
Lotto24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Lotto24 fans also like?
Beyond Lotto24 itself, the audience over-indexes on Lottoland (27.25×), Lottery (18.17×), Betfair (37.51×), and Tipico (7.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lottery audiences in Germany
- Eurojackpot (8,888,839)
- Lotto Hessen (4,350,010)
- GlücksSpirale (1,954,012)
- Spiel 77 (756,732)
- Faber Lotto (397,570)
See Lotto24 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lotto24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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