EuroMillions Audience in Germany
EuroMillions has an estimated audience of 266,755 people in Germany. 46.0% are female, 54.0% are male, average age 46.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Eurojackpot, Lottoland, Lotto24, Progressive jackpot, Lotto 6/49.
The average EuroMillions fan in Germany is 46.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Eurojackpot, Lottoland, Lotto24, with strongest over-indexing on Eurojackpot (29.51× the country average). Demographically, the EuroMillions audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of EuroMillions fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 46.0 |
| Estimated audience size | 266,755 |
Audience persona
The typical EuroMillions fan in Germany is balanced, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Eurojackpot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 95,709 | 2.63× |
| Nordrhein-Westfalen | 63,140 | 1.08× |
| Bayern | 39,374 | 0.92× |
| Rheinland-Pfalz | 26,464 | 1.98× |
| Hessen | 22,442 | 1.1× |
| Niedersachsen | 15,371 | 0.59× |
| Berlin | 11,131 | 0.93× |
| Saarland | 7,844 | 2.39× |
| Sachsen | 6,087 | 0.47× |
| Schleswig-Holstein | 5,637 | 0.59× |
| Hamburg | 4,747 | 0.79× |
| Brandenburg | 4,069 | 0.49× |
| Thüringen | 3,591 | 0.53× |
| Sachsen-Anhalt | 3,115 | 0.45× |
| Mecklenburg-Vorpommern | 2,253 | 0.44× |
| Bremen | 1,393 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurojackpot | 29.51× | Games |
| Lottoland | 57.39× | Games |
| Lotto24 | 27.48× | Games |
| Progressive jackpot | 33.2× | Games |
| Lotto 6/49 | 43.24× | Games |
| Lotto Max | 60.84× | Games |
| Online bingo | 43.34× | Games |
| TipWin | 12.37× | Games |
| Powerball | 55.4× | Games |
| Lottery | 11.73× | Games |
| Tipico | 5.69× | Games |
| Mega Millions | 63.59× | Games |
| Winario | 14.59× | Games |
| National Lottery (United Kingdom) | 63.8× | Games |
| 86小舖商城 | 18.55× | Shopping |
| Germany | 1.75× | Travel & Leisure |
| Scratchcard | 25.61× | Games |
| Loterías y Apuestas del Estado | 60.05× | Games |
| Friday the 13th | 14.72× | Movies & TV |
| Air Arabia | 16.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.9 |
| Indulgence | JOY | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
| Price Sensitivity | PREMIUM | 1.4 |
| Patriotism | CONSERVATISM | 1.35 |
| Tradition | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.4% |
| Luxembourg | 7.2% |
| Belgium | 6.2% |
See EuroMillions audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does EuroMillions have in Germany?
EuroMillions has an estimated audience of 266,755 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of EuroMillions fans?
46.0% of EuroMillions fans are female, 54.0% are male, with an average age of 46.0 years.
Which brands do EuroMillions fans like most?
EuroMillions fans show strongest brand affinity for Eurojackpot (29.51×), Lottoland (57.39×), and Lotto24 (27.48×) over the country average.
Where do EuroMillions fans live in Germany?
EuroMillions fans in Germany are most concentrated in Baden-Württemberg (reach 95,709), Nordrhein-Westfalen (reach 63,140), and Bayern (reach 39,374). These three regions account for the largest share of the active audience.
What other brands do EuroMillions fans also like?
Beyond EuroMillions itself, the audience over-indexes on Lottoland (57.39×), Lotto24 (27.48×), Progressive jackpot (33.2×), and Lotto 6/49 (43.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EuroMillions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.