EuroMillions Audience in Germany
A data profile of the people who buy, follow and care about EuroMillions in Germany — modelled from more than twelve digital signal sources. EuroMillions has an estimated audience of 266,755 people in Germany.
The average EuroMillions fan in Germany is 46.0 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Eurojackpot, Lottoland, Lotto24, with strongest over-indexing on Eurojackpot (29.51× the country average).
Demographically, the EuroMillions audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EuroMillions fan in Germany is balanced, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Eurojackpot.
At a glance
The key figures that characterise the EuroMillions profile in Germany.
Search interest · 12-month trend
Demographics of EuroMillions fans
46.0% are female, 54.0% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 46.0 |
| Estimated audience size | 266,755 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
Worldwide distribution
of the worldwide EuroMillions audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 25.2% |
| Luxembourg | 7.1% |
| Belgium | 6.2% |
Geography
Where the EuroMillions audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 2.56× | |
| 02 | Baden-Württemberg | ~90K | 2.43× | |
| 03 | Rheinland-Pfalz | ~30K | 1.89× | |
| 04 | Hessen | ~20K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.03× | |
| 06 | Berlin | ~10K | 0.93× | |
| 07 | Bayern | ~40K | 0.90× | |
| 08 | Hamburg | ~5K | 0.76× | |
| 09 | Bremen | ~2K | 0.70× | |
| 10 | Thüringen | ~5K | 0.67× | |
| 11 | Niedersachsen | ~20K | 0.62× | |
| 12 | Schleswig-Holstein | ~6K | 0.62× | |
| 13 | Brandenburg | ~5K | 0.60× | |
| 14 | Sachsen-Anhalt | ~4K | 0.58× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.54× | |
| 16 | Sachsen | ~6K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the EuroMillions audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Lottery (United Kingdom) | Games | 63.80× | ||
| 02 | Mega Millions | Games | 63.59× | ||
| 03 | Lotto Max | Games | 60.84× | ||
| 04 | Loterías y Apuestas del Estado | Games | 60.05× | ||
| 05 | Lottoland | Games | 57.39× | ||
| 06 | Powerball | Games | 55.40× | ||
| 07 | Online bingo | Games | 43.34× | ||
| 08 | Lotto 6/49 | Games | 43.24× | ||
| 09 | Lee Kum Kee | Food & Beverages | 36.58× | ||
| 10 | Progressive jackpot | Games | 33.20× | ||
| 11 | Eurojackpot | Games | 29.51× | ||
| 12 | Lotto24 | Games | 27.48× | ||
| 13 | Scratchcard | Games | 25.61× | ||
| 14 | Winario | Games | 14.59× | ||
| 15 | TipWin | Games | 12.37× | ||
| 16 | Lottery | Games | 11.73× | ||
| 17 | GlücksSpirale | Games | 7.18× | ||
| 18 | LOVOO | Internet & Social Media | 6.42× | ||
| 19 | Tipico | Games | 5.69× | ||
| 20 | Germany | Travel & Leisure | 1.75× |
Personality of the EuroMillions audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Career Orientation | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.00× | |
| Mindfulness | BALANCE | 1.01× | |
| Creativity | OPEN | 1.01× |
Frequently asked questions
How many fans does EuroMillions have in Germany?
EuroMillions has an estimated audience of 266,755 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of EuroMillions fans?
46.0% of EuroMillions fans are female, 54.0% are male, with an average age of 46.0 years.
Which brands do EuroMillions fans like most?
EuroMillions fans show strongest brand affinity for Eurojackpot (29.51×), Lottoland (57.39×), and Lotto24 (27.48×) over the country average.
Where do EuroMillions fans live in Germany?
EuroMillions fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do EuroMillions fans also like?
Beyond EuroMillions itself, the audience over-indexes on Lottoland (57.39×), Lotto24 (27.48×), Progressive jackpot (33.2×), and Lotto 6/49 (43.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
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- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See EuroMillions audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for EuroMillions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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