Winario Audience in Germany
Winario has an estimated audience of 889,195 people in Germany. 30.7% are female, 69.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Progressive jackpot, Betfair, Tipico, Lottoland, Jotex.
The average Winario fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Progressive jackpot, Betfair, Tipico, with strongest over-indexing on Progressive jackpot (31.29× the country average). Demographically, the Winario audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Casino
Demographics of Winario fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 36.9 |
| Estimated audience size | 889,195 |
Audience persona
The typical Winario fan in Germany is more male, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Progressive jackpot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,671 | 1.11× |
| Niedersachsen | 116,025 | 1.34× |
| Baden-Württemberg | 105,653 | 0.87× |
| Bayern | 99,082 | 0.69× |
| Hessen | 52,855 | 0.78× |
| Rheinland-Pfalz | 50,021 | 1.12× |
| Sachsen | 45,816 | 1.05× |
| Brandenburg | 40,977 | 1.49× |
| Thüringen | 32,149 | 1.42× |
| Schleswig-Holstein | 30,785 | 0.96× |
| Sachsen-Anhalt | 26,747 | 1.16× |
| Berlin | 26,254 | 0.66× |
| Mecklenburg-Vorpommern | 18,619 | 1.1× |
| Hamburg | 13,433 | 0.67× |
| Saarland | 11,709 | 1.07× |
| Bremen | 3,825 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive jackpot | 31.29× | Games |
| Betfair | 40.38× | Games |
| Tipico | 7.61× | Games |
| Lottoland | 12.91× | Games |
| Jotex | 39.55× | Shopping |
| Casino games | 11.8× | Games |
| Online casino | 17.08× | Games |
| Transfermarkt | 3.8× | Sports |
| Gambling | 5.5× | Games |
| Eurojackpot | 3.81× | Games |
| Borussia Dortmund | 1.61× | Sports |
| Tagesschau | 2.11× | Movies & TV |
| Western Union | 4.28× | Business & Career |
| UEFA Champions League | 2.09× | Sports |
| FIFA World Cup | 1.97× | Sports |
| Online bingo | 20.51× | Games |
| FC Bayern Munich | 1.73× | Sports |
| Bundesliga | 1.71× | Sports |
| Casino | 4.9× | Games |
| SV Werder Bremen | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Need for Security | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.07 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| Austria | 0.7% |
| Switzerland | 0.4% |
See Winario audiences in other countries
More Casino audiences in Germany
- StarGames (2,149,644)
- Löwen Play (1,790,158)
- Jackpotpiraten (1,132,068)
- Stake (1,128,014)
- Novoline (672,169)
Frequently asked questions
How many fans does Winario have in Germany?
Winario has an estimated audience of 889,195 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Winario fans?
30.7% of Winario fans are female, 69.3% are male, with an average age of 36.9 years.
Which brands do Winario fans like most?
Winario fans show strongest brand affinity for Progressive jackpot (31.29×), Betfair (40.38×), and Tipico (7.61×) over the country average.
Where do Winario fans live in Germany?
Winario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,671), Niedersachsen (reach 116,025), and Baden-Württemberg (reach 105,653). These three regions account for the largest share of the active audience.
What other brands do Winario fans also like?
Beyond Winario itself, the audience over-indexes on Betfair (40.38×), Tipico (7.61×), Lottoland (12.91×), and Jotex (39.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.