Online casino Audience in Germany
Online casino has an estimated audience of 665,275 people in Germany. 27.3% are female, 72.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: StarGames, Jackpotpiraten, NEO.bet, Löwen Play, TipWin.
The average Online casino fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include StarGames, Jackpotpiraten, NEO.bet, with strongest over-indexing on StarGames (44.86× the country average). Demographically, the Online casino audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online casino fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 36.5 |
| Estimated audience size | 665,275 |
Audience persona
The typical Online casino fan in Germany is more male, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for StarGames.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,348 | 1.16× |
| Bayern | 96,438 | 0.9× |
| Baden-Württemberg | 81,391 | 0.9× |
| Niedersachsen | 71,678 | 1.11× |
| Hessen | 60,047 | 1.18× |
| Rheinland-Pfalz | 42,183 | 1.27× |
| Brandenburg | 41,265 | 2× |
| Sachsen | 28,286 | 0.87× |
| Schleswig-Holstein | 26,915 | 1.13× |
| Berlin | 22,846 | 0.77× |
| Sachsen-Anhalt | 19,754 | 1.15× |
| Thüringen | 15,641 | 0.92× |
| Hamburg | 10,064 | 0.67× |
| Mecklenburg-Vorpommern | 8,714 | 0.69× |
| Saarland | 5,553 | 0.68× |
| Bremen | 3,531 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StarGames | 44.86× | Games |
| Jackpotpiraten | 51.18× | Games |
| NEO.bet | 31.11× | Games |
| Löwen Play | 31.62× | Games |
| TipWin | 25.77× | Games |
| Wunderino | 33.66× | Sports |
| Stake | 32.48× | Games |
| Kick.com | 29.26× | Internet & Social Media |
| Casino games | 23.72× | Games |
| Novoline | 37.29× | Games |
| Winario | 32.27× | Games |
| Mobile gambling | 34.78× | Games |
| Slot machine | 17.18× | Games |
| Broadband | 28.66× | Technology & Electronics |
| Viggoslots | 45.16× | Games |
| Sportingbet | 28.52× | Sports |
| Animal law | 13.4× | Pets & Animals |
| Pragmatic Play | 51.18× | Games |
| Casino | 11.26× | Games |
| Tipico | 6.28× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Need for Security | CONSERVATISM | 1.24 |
| Extroversion | THRILL | 1.17 |
| Pet Ownership | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| United Kingdom | 11.1% |
| Romania | 4.9% |
See Online casino audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Online casino have in Germany?
Online casino has an estimated audience of 665,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online casino fans?
27.3% of Online casino fans are female, 72.7% are male, with an average age of 36.5 years.
Which brands do Online casino fans like most?
Online casino fans show strongest brand affinity for StarGames (44.86×), Jackpotpiraten (51.18×), and NEO.bet (31.11×) over the country average.
Where do Online casino fans live in Germany?
Online casino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,348), Bayern (reach 96,438), and Baden-Württemberg (reach 81,391). These three regions account for the largest share of the active audience.
What other brands do Online casino fans also like?
Beyond Online casino itself, the audience over-indexes on Jackpotpiraten (51.18×), NEO.bet (31.11×), Löwen Play (31.62×), and TipWin (25.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.