Kick.com Audience in Germany
A data profile of the people who buy, follow and care about Kick.com in Germany — modelled from more than twelve digital signal sources. Kick.com has an estimated audience of 1,319,934 people in Germany.
The average Kick.com fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Toyota Highlander, Online casino, Tipico, with strongest over-indexing on Toyota Highlander (76.85× the country average).
Demographically, the Kick.com audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kick.com fan in Germany is more male, around 31.2 years old, with strong Risk Appetite tendencies and a notable affinity for Toyota Highlander.
At a glance
The key figures that characterise the Kick.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Kick.com
35.4% are female, 64.6% are male, average age 31.2.
Gender split
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 31.2 |
| Estimated audience size | 1,319,934 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Kick.com audience comes from Germany.
| Country | Share |
|---|---|
| Peru | 12.5% |
| Morocco | 7.1% |
| Germany | 4.3% |
Geography
Where the Kick.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.48× | |
| 02 | Bremen | ~10K | 1.43× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.23× | |
| 04 | Schleswig-Holstein | ~50K | 1.08× | |
| 05 | Rheinland-Pfalz | ~60K | 1.04× | |
| 06 | Niedersachsen | ~100K | 0.99× | |
| 07 | Berlin | ~50K | 0.98× | |
| 08 | Baden-Württemberg | ~200K | 0.97× | |
| 09 | Hamburg | ~30K | 0.95× | |
| 10 | Bayern | ~200K | 0.93× | |
| 11 | Sachsen-Anhalt | ~30K | 0.91× | |
| 12 | Saarland | ~10K | 0.88× | |
| 13 | Brandenburg | ~30K | 0.82× | |
| 14 | Thüringen | ~30K | 0.81× | |
| 15 | Sachsen | ~50K | 0.80× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kick.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic Sports League | Sports | 80.41× | ||
| 02 | Toyota Highlander | Cars & Mobility | 76.85× | ||
| 03 | Online casino | Games | 29.26× | ||
| 04 | Betfair | Games | 20.67× | ||
| 05 | Casino games | Games | 10.63× | ||
| 06 | Counter-Strike: Global Offensive | Games | 8.16× | ||
| 07 | PLAYERUNKNOWN'S BATTLEGROUNDS | Games | 7.66× | ||
| 08 | Electronic sports | Sports | 6.76× | ||
| 09 | Tipico | Games | 5.71× | ||
| 10 | Slot machine | Games | 5.58× | ||
| 11 | World of Warcraft | Games | 4.25× | ||
| 12 | Epic Games | Games | 4.10× | ||
| 13 | Robert Redford | Movies & TV | 3.53× | ||
| 14 | Steam | Games | 3.17× | ||
| 15 | Fortnite | Games | 3.10× | ||
| 16 | CHECK24 | Business & Career | 2.60× | ||
| 17 | Mobile game | Games | 2.54× | ||
| 18 | Internet & Social Media | 2.09× | |||
| 19 | Transfermarkt | Sports | 2.05× | ||
| 20 | Burger King | Food & Beverages | 1.82× |
Personality of the Kick.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.42× | |
| Career Orientation | POWER | 1.35× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.82× |
Frequently asked questions
How many fans does Kick.com have in Germany?
Kick.com has an estimated audience of 1,319,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kick.com fans?
35.4% of Kick.com fans are female, 64.6% are male, with an average age of 31.2 years.
Which brands do Kick.com fans like most?
Kick.com fans show strongest brand affinity for Toyota Highlander (76.85×), Online casino (29.26×), and Tipico (5.71×) over the country average.
Where do Kick.com fans live in Germany?
Kick.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Kick.com fans also like?
Beyond Kick.com itself, the audience over-indexes on Online casino (29.26×), Tipico (5.71×), Casino games (10.63×), and Counter-Strike: Global Offensive (8.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Kick.com audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kick.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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