Kick.com Audience in Germany
Kick.com has an estimated audience of 718,863 people in Germany. 24.8% are female, 75.2% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, CAC 40, Staycation, Mido (footballer).
The average Kick.com fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, CAC 40, with strongest over-indexing on Handmade Gifts (3.85× the country average). Demographically, the Kick.com audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Kick.com fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 32.6 |
| Estimated audience size | 718,863 |
Audience persona
The typical Kick.com fan in Germany is more male, around 32.6 years old, with strong Social Media Usage tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,944 | 1.29× |
| Bayern | 182,852 | 0.93× |
| Baden-Württemberg | 166,728 | 1× |
| Hessen | 132,473 | 1.42× |
| Niedersachsen | 122,626 | 1.03× |
| Rheinland-Pfalz | 64,858 | 1.06× |
| Berlin | 57,294 | 1.05× |
| Sachsen | 49,672 | 0.83× |
| Schleswig-Holstein | 47,102 | 1.07× |
| Brandenburg | 29,730 | 0.78× |
| Sachsen-Anhalt | 29,348 | 0.92× |
| Hamburg | 26,810 | 0.97× |
| Thüringen | 23,351 | 0.75× |
| Mecklenburg-Vorpommern | 16,479 | 0.7× |
| Bremen | 14,359 | 1.37× |
| Saarland | 12,787 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 3.85× | Kids & Family |
| Progressive rock | 2.15× | Music & Radio |
| CAC 40 | 1.58× | Business & Career |
| Staycation | 3.68× | Home & Garden |
| Mido (footballer) | 5.89× | Sports |
| Noodle (Gorillaz) | 2.36× | Music & Radio |
| Alaska | 2.6× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.28× | Music & Radio |
| Golden Gate | 3.67× | Games |
| Google Analytics | 1.66× | Internet & Social Media |
| Pro-Ject | 4.2× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 5.02× | Movies & TV |
| Sailor | 2.58× | Travel & Leisure |
| Jura Mountains | 3.05× | Travel & Leisure |
| Building insulation | 2.25× | Home & Garden |
| Jaguar F-Pace | 3.32× | Cars & Mobility |
| Tuscany | 2.36× | Travel & Leisure |
| Fantasy Earth: Zero | 3.18× | Games |
| Hammock camping | 3.39× | Travel & Leisure |
| The Finder (U.S. TV series) | 5.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.15 |
| Early Adopter Mentality | POWER | 1.13 |
| Career Orientation | POWER | 1.08 |
| Sports Activity | POWER | 1.04 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Peru | 16.5% |
| Morocco | 9.6% |
| Chile | 4.7% |
See Kick.com audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Kick.com have in Germany?
Kick.com has an estimated audience of 718,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kick.com fans?
24.8% of Kick.com fans are female, 75.2% are male, with an average age of 32.6 years.
Which brands do Kick.com fans like most?
Kick.com fans show strongest brand affinity for Handmade Gifts (3.85×), Progressive rock (2.15×), and CAC 40 (1.58×) over the country average.
Where do Kick.com fans live in Germany?
Kick.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,944), Bayern (reach 182,852), and Baden-Württemberg (reach 166,728). These three regions account for the largest share of the active audience.
What other brands do Kick.com fans also like?
Beyond Kick.com itself, the audience over-indexes on Progressive rock (2.15×), CAC 40 (1.58×), Staycation (3.68×), and Mido (footballer) (5.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kick.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.