Rascasse Audience Intelligence

Kick.com Audience in United States

A data profile of the people who buy, follow and care about Kick.com in United States — modelled from more than twelve digital signal sources. Kick.com has an estimated audience of 496,726 people in United States.

#1185among Website / Newspaper / Magazine in United States#374in Internet & Social Media

The average Kick.com fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Famke Janssen, Mobile game, Rick and Morty, with strongest over-indexing on Famke Janssen (19.92× the country average).

Demographically, the Kick.com audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kick.com fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Famke Janssen.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kick.com profile in United States.

Audience size
497K
in United States
Gender
37.0%♀
63.0% male
Age
35.9
average years
Country rank
#36804
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kick.com

37.0% are female, 63.0% are male, average age 35.9.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Kick.com audience in United States
MetricValue
Female37.0%
Male63.0%
Average age35.9
Estimated audience size496,726
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Kick.com audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Kick.com audience comes from United States.

Worldwide audience distribution share by country for Kick.com
CountryShare
Peru12.5%
Morocco7.1%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kick.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Kick.com fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K2.17×
02Arizona~20K1.92×
03Idaho~4K1.63×
04Tennessee~10K1.45×
05West Virginia~3K1.45×
06Oklahoma~7K1.35×
07California~70K1.31×
08Louisiana~8K1.25×
09Nevada~6K1.23×
10South Carolina~9K1.22×
11Wisconsin~9K1.19×
12Minnesota~8K1.17×
13Kentucky~7K1.17×
14Hawaii~2K1.17×
15Michigan~10K1.11×
16Pennsylvania~20K1.10×
17Missouri~8K1.10×
18South Dakota~1K1.08×
19Alabama~7K1.06×
20Mississippi~4K1.06×
21Texas~40K1.05×
22Georgia~20K1.05×
23Florida~30K1.04×
24New York~30K1.02×
25Ohio~10K1.00×
26Oregon~5K0.98×
27Maryland~8K0.97×
28Nebraska~2K0.96×
29Connecticut~5K0.95×
30North Carolina~10K0.92×
31New Jersey~10K0.92×
32Virginia~10K0.92×
33Washington~9K0.92×
34New Mexico~2K0.92×
35Utah~4K0.89×
36Alaska<1K0.89×
37Indiana~8K0.87×
38Rhode Island~1K0.85×
39Arkansas~3K0.84×
40Illinois~10K0.83×
41New Hampshire~2K0.83×
42Vermont<1K0.82×
43Massachusetts~8K0.81×
44Kansas~3K0.80×
45Delaware~1K0.80×
46Colorado~6K0.78×
47Montana~1K0.77×
48Maine~1K0.71×
49Iowa~3K0.70×
50Washington, District of Columbia<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Kick.com, United States
0.69×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kick.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kick.com audience
#·InterestCategoryAffinity×
01Famke JanssenFashion & Accessoires19.92×
02UnibetGames18.33×
03The Salvation ArmyPolitics & Society13.46×
04Online casinoGames9.23×
05Auburn Tigers footballSports7.60×
06Chumba CasinoTravel & Leisure6.13×
07Peter ThielBusiness & Career5.59×
08Rick and MortyMovies & TV5.58×
09Micro CenterShopping5.22×
10RetrogamingGames4.82×
11Massively multiplayer online gamesGames4.56×
12Action role-playing gameGames4.20×
13Mobile gameGames3.71×
14Action-adventure gameGames3.60×
15TwitchGames3.00×
16Anime and manga fandomLiterature2.99×
17Google DriveTechnology & Electronics2.74×
18Game consolesTechnology & Electronics2.40×
19Online gamesGames2.16×
20Video gamesGames1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kick.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kick.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Early Adopter MentalityPOWER1.59×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kick.com audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.86×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kick.com have in United States?

Kick.com has an estimated audience of 496,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kick.com fans?

37.0% of Kick.com fans are female, 63.0% are male, with an average age of 35.9 years.

03

Which brands do Kick.com fans like most?

Kick.com fans show strongest brand affinity for Famke Janssen (19.92×), Mobile game (3.71×), and Rick and Morty (5.58×) over the country average.

04

Where do Kick.com fans live in United States?

Kick.com fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kick.com fans also like?

Beyond Kick.com itself, the audience over-indexes on Mobile game (3.71×), Rick and Morty (5.58×), Chumba Casino (6.13×), and Google Drive (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Kick.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kick.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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