Kick.com Audience in United States
Kick.com has an estimated audience of 481,392 people in United States. 29.5% are female, 70.5% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Indeed.com, Google Maps, Call of Duty, Chumba Casino.
The average Kick.com fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Indeed.com, Google Maps, with strongest over-indexing on Finnair (135.65× the country average). Demographically, the Kick.com audience skews more male with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Kick.com fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 36.2 |
| Estimated audience size | 481,392 |
Audience persona
The typical Kick.com fan in United States is more male, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,368 | 1.29× |
| Texas | 38,800 | 0.94× |
| Florida | 35,507 | 1.09× |
| New York | 27,214 | 1.01× |
| Arizona | 18,284 | 1.86× |
| Pennsylvania | 17,085 | 1.05× |
| Tennessee | 16,755 | 1.74× |
| Ohio | 15,268 | 1.03× |
| Michigan | 14,524 | 1.15× |
| Georgia | 14,209 | 0.96× |
| North Carolina | 13,726 | 0.95× |
| Illinois | 13,610 | 0.85× |
| Virginia | 11,359 | 0.97× |
| New Jersey | 10,165 | 0.83× |
| Minnesota | 9,881 | 1.43× |
| Washington | 9,670 | 1× |
| South Carolina | 8,818 | 1.22× |
| Missouri | 8,810 | 1.14× |
| Oklahoma | 8,754 | 1.64× |
| Louisiana | 8,431 | 1.36× |
| Kentucky | 7,424 | 1.23× |
| Massachusetts | 7,391 | 0.78× |
| Indiana | 7,372 | 0.84× |
| Alabama | 7,167 | 1.07× |
| Wisconsin | 6,920 | 0.96× |
| Maryland | 5,973 | 0.72× |
| Oregon | 5,810 | 1.05× |
| Colorado | 5,695 | 0.75× |
| Nevada | 5,267 | 1.13× |
| Idaho | 4,424 | 1.83× |
| Utah | 4,398 | 1.02× |
| Connecticut | 3,632 | 0.75× |
| Mississippi | 3,016 | 0.76× |
| North Dakota | 2,760 | 2.79× |
| Kansas | 2,683 | 0.71× |
| West Virginia | 2,679 | 1.19× |
| Hawaii | 2,612 | 1.26× |
| Nebraska | 2,572 | 1.07× |
| Arkansas | 2,375 | 0.6× |
| Iowa | 2,250 | 0.57× |
| New Mexico | 2,014 | 0.83× |
| Rhode Island | 1,141 | 0.74× |
| New Hampshire | 1,072 | 0.57× |
| South Dakota | 1,053 | 0.95× |
| Delaware | 874 | 0.66× |
| Alaska | 847 | 0.82× |
| Maine | 675 | 0.39× |
| Washington, District of Columbia | 534 | 0.37× |
| Montana | 443 | 0.33× |
| Vermont | 354 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 135.65× | Travel & Leisure |
| Indeed.com | 3.04× | Business & Career |
| Google Maps | 2.85× | Internet & Social Media |
| Call of Duty | 4.99× | Games |
| Chumba Casino | 5.73× | Travel & Leisure |
| Kia Sportage | 13.44× | Cars & Mobility |
| Apple Store | 5.04× | Shopping |
| Mahjong | 13.48× | Games |
| Cyberpunk 2077 | 11.64× | Games |
| Mobile game | 2.73× | Games |
| JD Sports | 7.65× | Shopping |
| League of Legends | 4.82× | Games |
| Electronic sports | 5.78× | Sports |
| Novak Djokovic | 7.58× | Sports |
| Google Drive | 2.34× | Technology & Electronics |
| Playmobil | 26.38× | Kids & Family |
| Rick and Morty | 4.06× | Movies & TV |
| Houston Astros | 4.6× | Sports |
| Aaron Rodgers | 3.46× | Sports |
| Famke Janssen | 11.42× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.75 |
| Early Adopter Mentality | POWER | 1.5 |
| Family Orientation | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.14 |
| Social Media Usage | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Peru | 16.5% |
| Morocco | 9.6% |
| Chile | 4.7% |
See Kick.com audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Kick.com have in United States?
Kick.com has an estimated audience of 481,392 people in United States, concentrated in California and Texas.
What is the gender split and age of Kick.com fans?
29.5% of Kick.com fans are female, 70.5% are male, with an average age of 36.2 years.
Which brands do Kick.com fans like most?
Kick.com fans show strongest brand affinity for Finnair (135.65×), Indeed.com (3.04×), and Google Maps (2.85×) over the country average.
Where do Kick.com fans live in United States?
Kick.com fans in United States are most concentrated in California (reach 68,368), Texas (reach 38,800), and Florida (reach 35,507). These three regions account for the largest share of the active audience.
What other brands do Kick.com fans also like?
Beyond Kick.com itself, the audience over-indexes on Indeed.com (3.04×), Google Maps (2.85×), Call of Duty (4.99×), and Chumba Casino (5.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kick.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.