Auburn Tigers football Audience in United States

Auburn Tigers football logo

Auburn Tigers football has an estimated audience of 6,992,390 people in United States. 40.6% are female, 59.4% are male, average age 37.0. Top regions: Alabama, Georgia, Florida. Top brand affinities: Ole Miss Rebels football, Florida State Seminoles football, Florida Gators football, Minnesota Golden Gophers football, Tennessee Volunteers football.

The average Auburn Tigers football fan in United States is 37.0 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Florida. Top brand affinities include Ole Miss Rebels football, Florida State Seminoles football, Florida Gators football, with strongest over-indexing on Ole Miss Rebels football (32.75× the country average). Demographically, the Auburn Tigers football audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Auburn Tigers football fans

Demographic split for Auburn Tigers football audience in United States
MetricValue
Female40.6%
Male59.4%
Average age37.0
Estimated audience size6,992,390

Audience persona

The typical Auburn Tigers football fan in United States is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Ole Miss Rebels football.

Top regions in United States

Top regions ranked by reach for Auburn Tigers football in United States
RegionReachAffinity
Alabama3,008,75730.8×
Georgia651,2703.02×
Florida338,8330.72×
Tennessee271,1171.93×
Texas211,3740.35×
Mississippi121,2772.11×
North Carolina109,5160.52×
South Carolina99,9060.95×
California86,1250.11×
Louisiana83,2240.92×
Virginia63,3010.37×
Ohio55,3660.26×
New York55,0750.14×
Illinois52,1480.22×
Arkansas49,5320.86×
Kentucky48,3810.55×
Pennsylvania47,6700.2×
Oklahoma41,2020.53×
Colorado36,8970.33×
Michigan36,1440.2×
Indiana35,1810.28×
Missouri34,8360.31×
Maryland28,2730.24×
New Jersey24,8400.14×
Arizona23,4970.16×
Washington19,8590.14×
Massachusetts18,6360.14×
Nevada14,7820.22×
Wisconsin14,0060.13×
Iowa13,5470.24×
Kansas12,9310.23×
Utah11,6530.19×
Minnesota10,9640.11×
Connecticut9,9880.14×
Nebraska9,7490.28×
Oregon9,7240.12×
New Mexico7,5140.21×
West Virginia7,4120.23×
Hawaii6,3160.21×
Washington, District of Columbia6,1890.29×
Idaho5,9220.17×
Montana4,9410.25×
Maine3,7610.15×
New Hampshire3,6330.13×
Delaware3,5430.18×
Rhode Island3,2110.14×
Alaska2,7790.19×
South Dakota2,7780.17×
North Dakota2,3320.16×
Wyoming2,2960.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auburn Tigers football audience
BrandAffinityCategory
Ole Miss Rebels football32.75×Sports
Florida State Seminoles football22.61×Sports
Florida Gators football26.1×Sports
Minnesota Golden Gophers football38.11×Sports
Tennessee Volunteers football18.26×Sports
Virginia Tech Hokies football35.24×Sports
Louisville Cardinals football34.84×Sports
Alabama Crimson Tide football21.16×Sports
Mississippi State Bulldogs football26.09×Sports
Missouri Tigers football42.03×Sports
Oregon Ducks football23.64×Sports
University of Alabama19.8×Business & Career
Texas Longhorns football19.66×Sports
Matador Records131.95×Music & Radio
Clemson Tigers football15.79×Sports
LSU Tigers football13.97×Sports
TCU Horned Frogs football30.42×Sports
Indiana Hoosiers football11.96×Sports
Auburn University23.87×Business & Career
Miami Hurricanes football19.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auburn Tigers football audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.8
LGBTQ+ IdentityOPEN1.58
Family OrientationCONSERVATISM1.51
Price SensitivityPREMIUM1.1
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Auburn Tigers football
CountryShare
United States94.4%
Japan1.0%
United Kingdom0.5%

See Auburn Tigers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Auburn Tigers football have in United States?

Auburn Tigers football has an estimated audience of 6,992,390 people in United States, concentrated in Alabama and Georgia.

What is the gender split and age of Auburn Tigers football fans?

40.6% of Auburn Tigers football fans are female, 59.4% are male, with an average age of 37.0 years.

Which brands do Auburn Tigers football fans like most?

Auburn Tigers football fans show strongest brand affinity for Ole Miss Rebels football (32.75×), Florida State Seminoles football (22.61×), and Florida Gators football (26.1×) over the country average.

Where do Auburn Tigers football fans live in United States?

Auburn Tigers football fans in United States are most concentrated in Alabama (reach 3,008,757), Georgia (reach 651,270), and Florida (reach 338,833). These three regions account for the largest share of the active audience.

What other brands do Auburn Tigers football fans also like?

Beyond Auburn Tigers football itself, the audience over-indexes on Florida State Seminoles football (22.61×), Florida Gators football (26.1×), Minnesota Golden Gophers football (38.11×), and Tennessee Volunteers football (18.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn Tigers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.