Rascasse Audience Intelligence

Auburn Tigers football Audience in United States

A data profile of the people who buy, follow and care about Auburn Tigers football in United States — modelled from more than twelve digital signal sources. Auburn Tigers football has an estimated audience of 7,040,673 people in United States.

#60among American football in United States#108among Team in United States#402in Sports

The average Auburn Tigers football fan in United States is 37.0 years old, more male, and lives primarily in Alabama.

The audience is concentrated in Alabama, Georgia, Florida.

Top brand affinities include Ole Miss Rebels football, Best Casino, Florida State Seminoles football, with strongest over-indexing on Ole Miss Rebels football (32.75× the country average).

Demographically, the Auburn Tigers football audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auburn Tigers football fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Ole Miss Rebels football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auburn Tigers football profile in United States.

Audience size
7M
in United States
Gender
40.6%♀
59.4% male
Age
37.0
average years
Country rank
#4989
Team in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auburn Tigers football fans

40.6% are female, 59.4% are male, average age 37.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Auburn Tigers football audience in United States
MetricValue
Female40.6%
Male59.4%
Average age37.0
Estimated audience size7,040,673
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Auburn Tigers football audience in United States
Age bracketShare%
16-1932%
20-2915%
30-3914%
40-4918%
50+21%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Auburn Tigers football audience comes from United States.

Worldwide audience distribution share by country for Auburn Tigers football
CountryShare
United States94.4%
Japan1.0%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auburn Tigers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Auburn Tigers football fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~3M30.25×
02Georgia~600K2.85×
03Mississippi~100K2.40×
04Tennessee~300K1.92×
05Louisiana~90K0.99×
06South Carolina~100K0.94×
07Arkansas~50K0.79×
08Florida~300K0.71×
09Oklahoma~50K0.66×
10Kentucky~50K0.57×
11North Carolina~100K0.55×
12Virginia~70K0.38×
13Texas~200K0.35×
14Missouri~40K0.34×
15Colorado~40K0.33×
16Nebraska~10K0.32×
17Washington, District of Columbia~7K0.31×
18Montana~6K0.31×
19West Virginia~9K0.29×
20Wyoming~3K0.29×
21Indiana~40K0.28×
22Kansas~20K0.28×
23Ohio~60K0.27×
24Iowa~20K0.27×
25Alaska~4K0.27×
26South Dakota~4K0.25×
27Maryland~30K0.24×
28Delaware~5K0.24×
29North Dakota~3K0.24×
30Hawaii~7K0.23×
31Illinois~50K0.22×
32Nevada~10K0.22×
33Utah~10K0.22×
34New Mexico~8K0.22×
35Pennsylvania~50K0.20×
36Idaho~7K0.20×
37Maine~5K0.20×
38Michigan~40K0.19×
39Rhode Island~4K0.19×
40Arizona~30K0.18×
41New Hampshire~5K0.18×
42Connecticut~10K0.17×
43New Jersey~30K0.15×
44Massachusetts~20K0.15×
45Washington~20K0.15×
46Wisconsin~20K0.15×
47New York~60K0.14×
48Oregon~10K0.14×
49Minnesota~10K0.13×
50California~80K0.11×
Fig. 06

Affinity by region

Affinity by region — Auburn Tigers football, United States
0.11×1.00×30.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auburn Tigers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auburn Tigers football audience
#·InterestCategoryAffinity×
01Matador RecordsMusic & Radio131.95×
02Best CasinoMusic & Radio48.95×
03Missouri Tigers footballSports42.03×
04Minnesota Golden Gophers footballSports38.11×
05Virginia Tech Hokies footballSports35.24×
06Louisville Cardinals footballSports34.84×
07Ole Miss Rebels footballSports32.75×
08TCU Horned Frogs footballSports30.42×
09Florida Gators footballSports26.10×
10Mississippi State Bulldogs footballSports26.09×
11Auburn UniversityBusiness & Career23.87×
12Oregon Ducks footballSports23.64×
13Florida State Seminoles footballSports22.61×
14Alabama Crimson Tide footballSports21.16×
15University of AlabamaBusiness & Career19.80×
16Texas Longhorns footballSports19.66×
17Tennessee Volunteers footballSports18.26×
18Clemson Tigers footballSports15.79×
19LSU Tigers footballSports13.97×
20Indiana Hoosiers footballSports11.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auburn Tigers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auburn Tigers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
DIY MentalityTHRILL1.08×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auburn Tigers football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auburn Tigers football have in United States?

Auburn Tigers football has an estimated audience of 7,040,673 people in United States, concentrated in Alabama and Georgia.

02

What is the gender split and age of Auburn Tigers football fans?

40.6% of Auburn Tigers football fans are female, 59.4% are male, with an average age of 37.0 years.

03

Which brands do Auburn Tigers football fans like most?

Auburn Tigers football fans show strongest brand affinity for Ole Miss Rebels football (32.75×), Best Casino (48.95×), and Florida State Seminoles football (22.61×) over the country average.

04

Where do Auburn Tigers football fans live in United States?

Auburn Tigers football fans in United States are most concentrated in Alabama (reach ~3M), Georgia (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Auburn Tigers football fans also like?

Beyond Auburn Tigers football itself, the audience over-indexes on Best Casino (48.95×), Florida State Seminoles football (22.61×), Florida Gators football (26.1×), and Minnesota Golden Gophers football (38.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Auburn Tigers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auburn Tigers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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