Rascasse Audience Intelligence

Louisville Cardinals football Audience in United States

A data profile of the people who buy, follow and care about Louisville Cardinals football in United States — modelled from more than twelve digital signal sources. Louisville Cardinals football has an estimated audience of 2,131,970 people in United States.

#217among American football in United States#233among Team in United States#1213in Sports

The average Louisville Cardinals football fan in United States is 41.7 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, Florida.

Top brand affinities include Auburn Tigers football, Washington Huskies football, Florida State Seminoles football, with strongest over-indexing on Auburn Tigers football (34.84× the country average).

Demographically, the Louisville Cardinals football audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louisville Cardinals football fan in United States is more male, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Auburn Tigers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisville Cardinals football profile in United States.

Audience size
2.1M
in United States
Gender
31.3%♀
68.7% male
Age
41.7
average years
Country rank
#13556
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louisville Cardinals football fans

31.3% are female, 68.7% are male, average age 41.7.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Louisville Cardinals football audience in United States
MetricValue
Female31.3%
Male68.7%
Average age41.7
Estimated audience size2,131,970
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Louisville Cardinals football audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Louisville Cardinals football audience comes from United States.

Worldwide audience distribution share by country for Louisville Cardinals football
CountryShare
United States93.6%
Japan2.0%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisville Cardinals football audience in United States is strongest.

Fig. 05

Top regions by affinity

Louisville Cardinals football fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K20.70×
02Indiana~100K3.30×
03South Carolina~40K1.34×
04Alabama~40K1.23×
05Tennessee~50K1.09×
06Mississippi~20K0.91×
07Georgia~50K0.80×
08Florida~100K0.78×
09Ohio~50K0.76×
10North Carolina~50K0.72×
11West Virginia~7K0.69×
12Virginia~40K0.68×
13Louisiana~20K0.58×
14Nebraska~6K0.56×
15Illinois~40K0.54×
16Alaska~2K0.54×
17Iowa~9K0.52×
18Vermont~2K0.52×
19Washington, District of Columbia~3K0.51×
20Delaware~3K0.50×
21Pennsylvania~30K0.46×
22Missouri~20K0.44×
23Rhode Island~3K0.44×
24South Dakota~2K0.44×
25Nevada~9K0.42×
26Arkansas~7K0.42×
27Kansas~7K0.40×
28New Hampshire~3K0.40×
29Michigan~20K0.39×
30Maine~3K0.39×
31Hawaii~3K0.37×
32Texas~70K0.36×
33Idaho~4K0.36×
34Maryland~10K0.35×
35Colorado~10K0.35×
36New Mexico~4K0.35×
37North Dakota~2K0.34×
38Massachusetts~10K0.33×
39Arizona~10K0.31×
40Oklahoma~7K0.31×
41Montana~2K0.31×
42Utah~6K0.29×
43Connecticut~6K0.28×
44New York~30K0.27×
45New Jersey~10K0.26×
46Wisconsin~8K0.23×
47Washington~8K0.20×
48Oregon~5K0.20×
49California~40K0.19×
50Minnesota~6K0.19×
Fig. 06

Affinity by region

Affinity by region — Louisville Cardinals football, United States
0.19×1.00×20.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisville Cardinals football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisville Cardinals football audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports70.14×
02Kentucky DerbySports39.97×
03Oregon Ducks footballSports37.64×
04Auburn Tigers footballSports34.84×
05Florida Gators footballSports32.41×
06Florida State Seminoles footballSports29.71×
07Penn State Nittany Lions footballSports26.63×
08USC Trojans footballSports23.35×
09Oklahoma Sooners footballSports23.23×
10Erin AndrewsSports22.84×
11Notre Dame Fighting Irish footballSports22.75×
12Miami Hurricanes footballSports20.13×
13Ohio State Buckeyes footballSports19.30×
14Clemson Tigers footballSports18.88×
15Alabama Crimson Tide footballSports15.34×
16LSU Tigers footballSports14.80×
17Nebraska Cornhuskers footballSports13.69×
18Texas Longhorns footballSports13.15×
19Tennessee Volunteers footballSports12.11×
20FedExBusiness & Career4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisville Cardinals football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisville Cardinals football audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
PatriotismCONSERVATISM1.82×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisville Cardinals football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louisville Cardinals football have in United States?

Louisville Cardinals football has an estimated audience of 2,131,970 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of Louisville Cardinals football fans?

31.3% of Louisville Cardinals football fans are female, 68.7% are male, with an average age of 41.7 years.

03

Which brands do Louisville Cardinals football fans like most?

Louisville Cardinals football fans show strongest brand affinity for Auburn Tigers football (34.84×), Washington Huskies football (70.14×), and Florida State Seminoles football (29.71×) over the country average.

04

Where do Louisville Cardinals football fans live in United States?

Louisville Cardinals football fans in United States are most concentrated in Kentucky (reach ~600K), Indiana (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Louisville Cardinals football fans also like?

Beyond Louisville Cardinals football itself, the audience over-indexes on Washington Huskies football (70.14×), Florida State Seminoles football (29.71×), Oregon Ducks football (37.64×), and Kentucky Derby (39.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Louisville Cardinals football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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