Louisville Cardinals football Audience in United States

Louisville Cardinals football logo

Louisville Cardinals football has an estimated audience of 2,143,349 people in United States. 31.3% are female, 68.7% are male, average age 41.7. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Israel, Sinaloa, Urban horticulture, Jesse Plemons, Historic site.

The average Louisville Cardinals football fan in United States is 41.7 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Israel, Sinaloa, Urban horticulture, with strongest over-indexing on Israel (3.17× the country average). Demographically, the Louisville Cardinals football audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Louisville Cardinals football fans

Demographic split for Louisville Cardinals football audience in United States
MetricValue
Female31.3%
Male68.7%
Average age41.7
Estimated audience size2,143,349

Audience persona

The typical Louisville Cardinals football fan in United States is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Louisville Cardinals football in United States
RegionReachAffinity
Kentucky677,62225.22×
Indiana132,5263.38×
Florida114,7440.79×
Texas68,7550.37×
Georgia63,7540.97×
Ohio59,2270.9×
North Carolina48,0180.74×
Tennessee47,0061.09×
California44,4540.19×
South Carolina43,9061.36×
Illinois39,4470.55×
Alabama36,4961.22×
Virginia36,0430.69×
Pennsylvania33,5130.46×
New York32,2970.27×
Michigan26,6290.48×
Louisiana18,6710.68×
Mississippi17,2740.98×
New Jersey17,2210.32×
Arizona16,4450.38×
Maryland15,1350.41×
Missouri14,6080.42×
Massachusetts13,1250.31×
Colorado11,3350.34×
Washington9,9830.23×
Nevada9,8680.48×
Iowa8,5280.48×
Arkansas8,2790.47×
Wisconsin8,0560.25×
Oklahoma7,7060.32×
Nebraska6,6420.62×
Connecticut6,4040.3×
West Virginia6,2450.63×
Kansas5,9070.35×
Minnesota5,7400.19×
Oregon4,8400.2×
Utah4,1360.22×
Delaware3,2670.55×
Hawaii3,0650.33×
Washington, District of Columbia2,8360.44×
New Mexico2,3880.22×
New Hampshire2,3190.27×
Idaho2,1730.2×
Rhode Island2,0320.3×
Maine1,6020.21×
South Dakota1,4010.28×
Montana1,2990.22×
North Dakota8960.2×
Wyoming7180.23×
Alaska6700.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Cardinals football audience
BrandAffinityCategory
Israel3.17×Travel & Leisure
Sinaloa3.31×Travel & Leisure
Urban horticulture2.62×Home & Garden
Jesse Plemons2.5×Movies & TV
Historic site3.04×Arts & Culture
Pillow1.52×Home & Garden
Monogram2.61×Home & Garden
Unique Gifts1.6×Shopping
Jeep Wagoneer3.74×Cars & Mobility
Graham Greene4×Literature
Nebraska Cornhuskers football2.36×Sports
JFK (film)6.14×Movies & TV
The Kessler17.34×Arts & Culture
Glossier3.24×Beauty & Wellness
Kerang4.15×Travel & Leisure
Captain America (1990 film)2.7×Movies & TV
Jeep Grand Cherokee (WJ)3.67×Cars & Mobility
Justice1.61×Politics & Society
The Catherine Tate Show31.34×Movies & TV
Home staging2.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Cardinals football audience
TraitClusterScore
Career OrientationPOWER1.15
Risk AppetiteTHRILL1.07
TraditionCONSERVATISM1.07
Need for SecurityCONSERVATISM1.07
Early Adopter MentalityPOWER1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Louisville Cardinals football
CountryShare
United States93.7%
Japan2.0%
Canada0.6%

See Louisville Cardinals football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Louisville Cardinals football have in United States?

Louisville Cardinals football has an estimated audience of 2,143,349 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville Cardinals football fans?

31.3% of Louisville Cardinals football fans are female, 68.7% are male, with an average age of 41.7 years.

Which brands do Louisville Cardinals football fans like most?

Louisville Cardinals football fans show strongest brand affinity for Israel (3.17×), Sinaloa (3.31×), and Urban horticulture (2.62×) over the country average.

Where do Louisville Cardinals football fans live in United States?

Louisville Cardinals football fans in United States are most concentrated in Kentucky (reach 677,622), Indiana (reach 132,526), and Florida (reach 114,744). These three regions account for the largest share of the active audience.

What other brands do Louisville Cardinals football fans also like?

Beyond Louisville Cardinals football itself, the audience over-indexes on Sinaloa (3.31×), Urban horticulture (2.62×), Jesse Plemons (2.5×), and Historic site (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.