Louisville Cardinals football Audience in United States

Louisville Cardinals football has an estimated audience of 2,143,349 people in United States. 31.3% are female, 68.7% are male, average age 41.7. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Auburn Tigers football, Oregon Ducks football, Ohio State Buckeyes football, Florida State Seminoles football, Texas Longhorns football.

The average Louisville Cardinals football fan in United States is 41.7 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Auburn Tigers football, Oregon Ducks football, Ohio State Buckeyes football, with strongest over-indexing on Auburn Tigers football (28.04× the country average). Demographically, the Louisville Cardinals football audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Louisville Cardinals football fans

Demographic split for Louisville Cardinals football audience in United States
MetricValue
Female31.3%
Male68.7%
Average age41.7
Estimated audience size2,143,349

Audience persona

The typical Louisville Cardinals football fan in United States is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Auburn Tigers football.

Top regions in United States

Top regions ranked by reach for Louisville Cardinals football in United States
RegionReachAffinity
Kentucky677,62225.22×
Indiana132,5263.38×
Florida114,7440.79×
Texas68,7550.37×
Georgia63,7540.97×
Ohio59,2270.9×
North Carolina48,0180.74×
Tennessee47,0061.09×
California44,4540.19×
South Carolina43,9061.36×
Illinois39,4470.55×
Alabama36,4961.22×
Virginia36,0430.69×
Pennsylvania33,5130.46×
New York32,2970.27×
Michigan26,6290.48×
Louisiana18,6710.68×
Mississippi17,2740.98×
New Jersey17,2210.32×
Arizona16,4450.38×
Maryland15,1350.41×
Missouri14,6080.42×
Massachusetts13,1250.31×
Colorado11,3350.34×
Washington9,9830.23×
Nevada9,8680.48×
Iowa8,5280.48×
Arkansas8,2790.47×
Wisconsin8,0560.25×
Oklahoma7,7060.32×
Nebraska6,6420.62×
Connecticut6,4040.3×
West Virginia6,2450.63×
Kansas5,9070.35×
Minnesota5,7400.19×
Oregon4,8400.2×
Utah4,1360.22×
Delaware3,2670.55×
Hawaii3,0650.33×
Washington, District of Columbia2,8360.44×
New Mexico2,3880.22×
New Hampshire2,3190.27×
Idaho2,1730.2×
Rhode Island2,0320.3×
Maine1,6020.21×
South Dakota1,4010.28×
Montana1,2990.22×
North Dakota8960.2×
Wyoming7180.23×
Alaska6700.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Cardinals football audience
BrandAffinityCategory
Auburn Tigers football28.04×Sports
Oregon Ducks football31.34×Sports
Ohio State Buckeyes football16.89×Sports
Florida State Seminoles football13.16×Sports
Texas Longhorns football15.71×Sports
Florida Gators football15.96×Sports
Tennessee Volunteers football11.31×Sports
Washington Huskies football24.54×Sports
Notre Dame Fighting Irish football17.97×Sports
Alabama Crimson Tide football12.9×Sports
Clemson Tigers football10.56×Sports
LSU Tigers football9.1×Sports
Michigan State University13.9×Business & Career
Chuck Norris5.6×Movies & TV
Miami Hurricanes football12.55×Sports
MSN3.13×News
Erin Andrews16.51×Sports
Kentucky Derby11.26×Sports
Penn State Nittany Lions football12.39×Sports
Brook Lopez20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Cardinals football audience
TraitClusterScore
Career OrientationPOWER1.15
Risk AppetiteTHRILL1.07
TraditionCONSERVATISM1.07
Need for SecurityCONSERVATISM1.07
Early Adopter MentalityPOWER1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Louisville Cardinals football
CountryShare
United States93.7%
Japan2.0%
Canada0.6%

See Louisville Cardinals football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Louisville Cardinals football have in United States?

Louisville Cardinals football has an estimated audience of 2,143,349 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville Cardinals football fans?

31.3% of Louisville Cardinals football fans are female, 68.7% are male, with an average age of 41.7 years.

Which brands do Louisville Cardinals football fans like most?

Louisville Cardinals football fans show strongest brand affinity for Auburn Tigers football (28.04×), Oregon Ducks football (31.34×), and Ohio State Buckeyes football (16.89×) over the country average.

Where do Louisville Cardinals football fans live in United States?

Louisville Cardinals football fans in United States are most concentrated in Kentucky (reach 677,622), Indiana (reach 132,526), and Florida (reach 114,744). These three regions account for the largest share of the active audience.

What other brands do Louisville Cardinals football fans also like?

Beyond Louisville Cardinals football itself, the audience over-indexes on Oregon Ducks football (31.34×), Ohio State Buckeyes football (16.89×), Florida State Seminoles football (13.16×), and Texas Longhorns football (15.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.