Rascasse Audience Intelligence

Ohio State Buckeyes football Audience in United States

A data profile of the people who buy, follow and care about Ohio State Buckeyes football in United States — modelled from more than twelve digital signal sources. Ohio State Buckeyes football has an estimated audience of 6,484,537 people in United States.

#68among American football in United States#119among Team in United States#455in Sports

The average Ohio State Buckeyes football fan in United States is 36.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Michigan.

Top brand affinities include Oregon Ducks football, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Oregon Ducks football (27.28× the country average).

Demographically, the Ohio State Buckeyes football audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio State Buckeyes football fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Oregon Ducks football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio State Buckeyes football profile in United States.

Audience size
6.5M
in United States
Gender
32.7%♀
67.3% male
Age
36.2
average years
Country rank
#5364
Team in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio State Buckeyes football fans

32.7% are female, 67.3% are male, average age 36.2.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Ohio State Buckeyes football audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.2
Estimated audience size6,484,537
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Ohio State Buckeyes football audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Ohio State Buckeyes football audience comes from United States.

Worldwide audience distribution share by country for Ohio State Buckeyes football
CountryShare
United States92.7%
China2.4%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio State Buckeyes football audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio State Buckeyes football fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~3M14.28×
02Oklahoma~200K3.16×
03Michigan~400K2.08×
04West Virginia~60K2.01×
05Indiana~200K1.64×
06Kentucky~100K1.41×
07Tennessee~200K1.13×
08South Carolina~100K1.11×
09Georgia~200K0.99×
10Nebraska~30K0.97×
11Alabama~90K0.96×
12Florida~400K0.94×
13Oregon~70K0.90×
14Pennsylvania~200K0.87×
15North Carolina~200K0.81×
16Iowa~40K0.78×
17Mississippi~40K0.78×
18Virginia~100K0.71×
19Wyoming~7K0.70×
20Arkansas~40K0.66×
21Illinois~100K0.65×
22Kansas~30K0.65×
23South Dakota~10K0.62×
24Colorado~60K0.61×
25Texas~300K0.58×
26Arizona~80K0.57×
27Louisiana~50K0.57×
28Washington, District of Columbia~10K0.55×
29Missouri~60K0.52×
30Nevada~30K0.52×
31New Mexico~20K0.51×
32Montana~9K0.50×
33Maryland~60K0.49×
34Hawaii~10K0.49×
35Idaho~20K0.48×
36Delaware~9K0.48×
37Wisconsin~50K0.46×
38Utah~30K0.43×
39Maine~10K0.43×
40Washington~60K0.42×
41New Hampshire~10K0.42×
42Alaska~6K0.42×
43North Dakota~6K0.42×
44Minnesota~40K0.39×
45New Jersey~70K0.38×
46Connecticut~30K0.38×
47New York~100K0.35×
48Rhode Island~7K0.35×
49Massachusetts~50K0.34×
50California~200K0.31×
Fig. 06

Affinity by region

Affinity by region — Ohio State Buckeyes football, United States
0.31×1.00×14.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio State Buckeyes football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes football audience
#·InterestCategoryAffinity×
01Boise State Broncos footballSports40.85×
02UCF Knights footballSports32.38×
03Stanford Cardinal footballSports30.88×
04Oregon Ducks footballSports27.28×
05Arizona State Sun Devils footballSports25.12×
06Ohio State BuckeyesSports23.08×
07Nebraska Cornhuskers footballSports22.39×
08Minnesota Golden Gophers footballSports19.39×
09Louisville Cardinals footballSports19.30×
10Miami Hurricanes footballSports17.57×
11Florida Gators footballSports15.47×
12Florida State Seminoles footballSports15.10×
13Utah Utes footballSports14.10×
14Ole Miss Rebels footballSports11.49×
15Clemson Tigers footballSports11.37×
16Texas A&M Aggies footballSports11.23×
17LSU Tigers footballSports9.53×
18Indiana Hoosiers footballSports8.29×
19Cleveland BrownsSports6.96×
20Detroit LionsSports6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio State Buckeyes football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio State Buckeyes football audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.04×
PatriotismCONSERVATISM1.04×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio State Buckeyes football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.77×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio State Buckeyes football have in United States?

Ohio State Buckeyes football has an estimated audience of 6,484,537 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Ohio State Buckeyes football fans?

32.7% of Ohio State Buckeyes football fans are female, 67.3% are male, with an average age of 36.2 years.

03

Which brands do Ohio State Buckeyes football fans like most?

Ohio State Buckeyes football fans show strongest brand affinity for Oregon Ducks football (27.28×), Boise State Broncos football (40.85×), and Nebraska Cornhuskers football (22.39×) over the country average.

04

Where do Ohio State Buckeyes football fans live in United States?

Ohio State Buckeyes football fans in United States are most concentrated in Ohio (reach ~3M), Florida (reach ~400K), and Michigan (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio State Buckeyes football fans also like?

Beyond Ohio State Buckeyes football itself, the audience over-indexes on Boise State Broncos football (40.85×), Nebraska Cornhuskers football (22.39×), Ohio State Buckeyes (23.08×), and Florida State Seminoles football (15.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Ohio State Buckeyes football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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