Ohio State Buckeyes football Audience in United States

Ohio State Buckeyes football logo

Ohio State Buckeyes football has an estimated audience of 6,678,372 people in United States. 32.7% are female, 67.3% are male, average age 36.2. Top regions: Ohio, Florida, Michigan. Top brand affinities: Oregon Ducks football, Boise State Broncos football, Nebraska Cornhuskers football, Ohio State Buckeyes, Florida State Seminoles football.

The average Ohio State Buckeyes football fan in United States is 36.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Michigan. Top brand affinities include Oregon Ducks football, Boise State Broncos football, Nebraska Cornhuskers football, with strongest over-indexing on Oregon Ducks football (27.28× the country average). Demographically, the Ohio State Buckeyes football audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Ohio State Buckeyes football fans

Demographic split for Ohio State Buckeyes football audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.2
Estimated audience size6,678,372

Audience persona

The typical Ohio State Buckeyes football fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Oregon Ducks football.

Top regions in United States

Top regions ranked by reach for Ohio State Buckeyes football in United States
RegionReachAffinity
Ohio3,024,05814.7×
Florida413,3050.91×
Michigan378,0682.16×
Texas347,8560.61×
Oklahoma237,4633.2×
California227,4710.31×
Georgia208,7361.01×
Pennsylvania201,3480.9×
Indiana198,0241.62×
North Carolina165,1260.82×
Tennessee160,5091.2×
Illinois150,4090.68×
New York124,9410.33×
Virginia115,5800.71×
Kentucky113,6161.36×
South Carolina111,7421.11×
Oregon75,3200.98×
Alabama69,1630.74×
Colorado66,1130.63×
New Jersey63,3840.37×
Arizona60,0660.44×
West Virginia56,6751.82×
Maryland56,6650.49×
Missouri54,9260.51×
Washington53,5250.4×
Iowa46,0070.84×
Louisiana45,9810.53×
Wisconsin45,3400.45×
Massachusetts44,5620.34×
Mississippi38,2740.7×
Arkansas38,1030.69×
Nebraska36,2541.08×
Kansas35,3770.67×
Minnesota33,5120.35×
Nevada32,7520.51×
Utah25,3470.42×
Connecticut24,1260.36×
New Mexico16,0290.48×
Idaho15,7950.47×
Hawaii13,0810.46×
Washington, District of Columbia10,8280.54×
New Hampshire9,9360.38×
Maine9,1250.38×
South Dakota8,9830.58×
Montana8,0650.44×
Delaware7,4480.4×
Wyoming6,5510.66×
Rhode Island5,9370.28×
North Dakota4,7790.35×
Alaska3,9610.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes football audience
BrandAffinityCategory
Oregon Ducks football27.28×Sports
Boise State Broncos football40.85×Sports
Nebraska Cornhuskers football22.39×Sports
Ohio State Buckeyes23.08×Sports
Florida State Seminoles football15.1×Sports
Miami Hurricanes football17.57×Sports
Florida Gators football15.47×Sports
Stanford Cardinal football30.88×Sports
Clemson Tigers football11.37×Sports
Ole Miss Rebels football11.49×Sports
Aaron Rodgers6.45×Sports
Texas A&M Aggies football11.23×Sports
Detroit Lions6.25×Sports
LSU Tigers football9.53×Sports
Indiana Hoosiers football8.29×Sports
Cleveland Browns6.96×Sports
Minnesota Golden Gophers football19.39×Sports
Arizona State Sun Devils football25.12×Sports
UCF Knights football32.38×Sports
Louisville Cardinals football19.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State Buckeyes football audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM1.44
Early Adopter MentalityPOWER1.25
Sports ActivityPOWER1.13
ExtroversionTHRILL1.1
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Ohio State Buckeyes football
CountryShare
United States92.9%
China2.4%
Canada0.6%

See Ohio State Buckeyes football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Ohio State Buckeyes football have in United States?

Ohio State Buckeyes football has an estimated audience of 6,678,372 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Ohio State Buckeyes football fans?

32.7% of Ohio State Buckeyes football fans are female, 67.3% are male, with an average age of 36.2 years.

Which brands do Ohio State Buckeyes football fans like most?

Ohio State Buckeyes football fans show strongest brand affinity for Oregon Ducks football (27.28×), Boise State Broncos football (40.85×), and Nebraska Cornhuskers football (22.39×) over the country average.

Where do Ohio State Buckeyes football fans live in United States?

Ohio State Buckeyes football fans in United States are most concentrated in Ohio (reach 3,024,058), Florida (reach 413,305), and Michigan (reach 378,068). These three regions account for the largest share of the active audience.

What other brands do Ohio State Buckeyes football fans also like?

Beyond Ohio State Buckeyes football itself, the audience over-indexes on Boise State Broncos football (40.85×), Nebraska Cornhuskers football (22.39×), Ohio State Buckeyes (23.08×), and Florida State Seminoles football (15.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.