Rascasse Audience Intelligence

Ohio State Buckeyes football Fan Demographics in United States

Ohio State Buckeyes football has an estimated audience of 6.4M people in United States.

#71among American football in United States
#122among teams in United States#477in Sports

The average Ohio State Buckeyes football fan in United States is 36.9 years old, more male, and lives primarily in Ohio.

By number of fans, Ohio State Buckeyes football ranks #72 among the 2735 objects in American football in United States — 0.7× the group median.

Its fans are 0.6 years younger than the group average of 37.5.

Women make up 32.7% of the fan base, 2.2 percentage points fewer than the group average.

Compared with the other 2734 objects in American football, Ohio State Buckeyes football fans stand out for their interest in Boise State Broncos football, UCF Knights football and Stanford Cardinal football.

Interest is seasonal: September, October and November account for 60% of the year's searches, July is the quietest month.

Most fans live in Ohio, Michigan, Florida.

Top affinities include Boise State Broncos football, UCF Knights football, Stanford Cardinal football, with strongest over-indexing on Boise State Broncos football (40.85× the country average).

Demographically, the Ohio State Buckeyes football audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Ohio State Buckeyes football fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Boise State Broncos football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
32.7%♀
67.3% male
Age
36.9
average years
Country rank
#5508
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ohio State Buckeyes football fans

32.7% are female, 67.3% are male, average age 36.9.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Ohio State Buckeyes football audience in United States
MetricValue
Female32.7%
Male67.3%
Average age36.9
Estimated audience size6.4M
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Ohio State Buckeyes football audience in United States
Age bracketShare%
16-2431%
25-3418%
35-4416%
45-5417%
55+17%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Ohio State Buckeyes football audience comes from United States.

Worldwide audience distribution share by country for Ohio State Buckeyes football
CountryShare
United States92.4%
China2.3%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ohio State Buckeyes football fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~3M14.28×
02Oklahoma~200K3.16×
03Michigan~400K2.08×
04West Virginia~70K2.01×
05Indiana~200K1.64×
06Kentucky~100K1.41×
07Tennessee~200K1.13×
08South Carolina~100K1.11×
09Georgia~200K0.99×
10Nebraska~40K0.97×
11Alabama~90K0.96×
12Florida~400K0.94×
13Oregon~70K0.90×
14Pennsylvania~200K0.87×
15North Carolina~200K0.81×
16Iowa~50K0.78×
17Mississippi~40K0.78×
18Virginia~100K0.71×
19Wyoming~8K0.70×
20Arkansas~40K0.66×
21Illinois~200K0.65×
22Kansas~40K0.65×
23South Dakota~10K0.62×
24Colorado~70K0.61×
25Texas~300K0.58×
26Arizona~80K0.57×
27Louisiana~50K0.57×
28Washington, District of Columbia~7K0.55×
29Missouri~60K0.52×
30Nevada~30K0.52×
31New Mexico~20K0.51×
32Montana~10K0.50×
33Maryland~60K0.49×
34Hawaii~10K0.49×
35Idaho~20K0.48×
36Delaware~9K0.48×
37Wisconsin~50K0.46×
38Utah~30K0.43×
39Maine~10K0.43×
40Washington~60K0.42×
41New Hampshire~10K0.42×
42North Dakota~6K0.42×
43Alaska~6K0.42×
44Minnesota~40K0.39×
45New Jersey~70K0.38×
46Connecticut~30K0.38×
47New York~100K0.35×
48Rhode Island~7K0.35×
49Massachusetts~50K0.34×
50California~200K0.31×
Fig. 06

Affinity by region

Affinity by region — Ohio State Buckeyes football, United States
0.31×1.00×14.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ohio State Buckeyes football audience vs. the country average
#·InterestCategoryAffinity×
01Boise State Broncos footballSports40.85×
02UCF Knights footballSports32.38×
03Stanford Cardinal footballSports30.88×
04Oregon Ducks footballSports27.28×
05Ohio State BuckeyesSports23.08×
06Nebraska Cornhuskers footballSports22.39×
07Louisville Cardinals footballSports19.30×
08Miami Hurricanes footballSports17.57×
09Florida Gators footballSports15.47×
10Florida State Seminoles footballSports15.10×
11Michael JordanSports13.18×
12Michigan Wolverines footballSports11.92×
13USC Trojans footballSports11.87×
14Ole Miss Rebels footballSports11.49×
15Clemson Tigers footballSports11.37×
16Texas A&M Aggies footballSports11.23×
17LSU Tigers footballSports9.53×
18Indiana Hoosiers footballSports8.29×
19Cleveland BrownsSports6.96×
20Detroit LionsSports6.25×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ohio State Buckeyes football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ohio State Buckeyes football audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.04×
PatriotismCONSERVATISM1.04×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ohio State Buckeyes football audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.77×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ohio State Buckeyes football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ohio-state-buckeyes-football-93968” · Methodology