Michigan Wolverines football Audience in United States

Michigan Wolverines football logo

Michigan Wolverines football has an estimated audience of 5,364,433 people in United States. 32.4% are female, 67.6% are male, average age 39.1. Top regions: Michigan, Ohio, Florida. Top brand affinities: Firestone Complete Auto Care, Michigan State Spartans football, Florida State Seminoles football, Ohio State Buckeyes football, Oregon Ducks football.

The average Michigan Wolverines football fan in United States is 39.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Firestone Complete Auto Care, Michigan State Spartans football, Florida State Seminoles football, with strongest over-indexing on Firestone Complete Auto Care (21.92× the country average). Demographically, the Michigan Wolverines football audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Michigan Wolverines football fans

Demographic split for Michigan Wolverines football audience in United States
MetricValue
Female32.4%
Male67.6%
Average age39.1
Estimated audience size5,364,433

Audience persona

The typical Michigan Wolverines football fan in United States is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Michigan Wolverines football in United States
RegionReachAffinity
Michigan1,694,81312.08×
Ohio700,4934.24×
Florida335,9480.93×
Texas293,0590.64×
California249,4880.42×
Indiana186,5381.9×
Georgia173,1131.05×
Illinois162,5630.91×
Pennsylvania133,4460.74×
Tennessee129,4901.2×
Alabama121,6081.62×
North Carolina120,9390.75×
New York120,4790.4×
Virginia93,9050.72×
Arizona91,9380.84×
South Carolina89,6951.11×
Kentucky64,5150.96×
Washington56,4550.52×
New Jersey55,5090.41×
Oregon53,9800.88×
Colorado53,1620.63×
Wisconsin53,0010.66×
Maryland48,5660.53×
Missouri47,0150.54×
Louisiana46,5960.67×
Iowa46,5931.05×
Minnesota41,6850.54×
Oklahoma40,6100.68×
Massachusetts39,2040.37×
Mississippi38,4970.87×
Nevada34,8850.67×
Kansas31,4560.74×
Arkansas30,7110.69×
Nebraska27,1161.01×
Connecticut23,9580.45×
West Virginia21,0500.84×
Utah20,1130.42×
Idaho16,3120.61×
New Mexico14,3210.53×
Hawaii12,2480.53×
South Dakota10,8910.88×
Montana9,9270.67×
New Hampshire8,4430.4×
Washington, District of Columbia8,2860.51×
Maine7,0510.37×
Delaware6,5350.44×
Wyoming6,2320.78×
North Dakota5,7060.52×
Rhode Island5,1600.3×
Alaska4,9700.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan Wolverines football audience
BrandAffinityCategory
Firestone Complete Auto Care21.92×Cars & Mobility
Michigan State Spartans football15.84×Sports
Florida State Seminoles football10.36×Sports
Ohio State Buckeyes football10.6×Sports
Oregon Ducks football13.07×Sports
Detroit Lions5.54×Sports
Indiana Hoosiers football7.31×Sports
Jim Harbaugh15.26×Sports
NFL2.34×Sports
Michigan Wolverines18.52×Sports
Taken (TV miniseries)20.84×Movies & TV
african fashion21.24×Fashion & Accessoires
Texas A&M Aggies football8.01×Sports
Florida Gators football9.65×Sports
Aaron Rodgers4.48×Sports
LSU Tigers football6.85×Sports
Clemson Tigers football7.48×Sports
Chicago Bears3.92×Sports
Pittsburgh Steelers3.98×Sports
Green Bay Packers3.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan Wolverines football audience
TraitClusterScore
Risk AppetiteTHRILL2.3
Luxury OrientationPREMIUM1.44
Sports ActivityPOWER1.12
ExtroversionTHRILL1.1
Social Media UsageJOY1.08
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Michigan Wolverines football
CountryShare
United States93.2%
Canada1.9%
United Kingdom1.5%

See Michigan Wolverines football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Michigan Wolverines football have in United States?

Michigan Wolverines football has an estimated audience of 5,364,433 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan Wolverines football fans?

32.4% of Michigan Wolverines football fans are female, 67.6% are male, with an average age of 39.1 years.

Which brands do Michigan Wolverines football fans like most?

Michigan Wolverines football fans show strongest brand affinity for Firestone Complete Auto Care (21.92×), Michigan State Spartans football (15.84×), and Florida State Seminoles football (10.36×) over the country average.

Where do Michigan Wolverines football fans live in United States?

Michigan Wolverines football fans in United States are most concentrated in Michigan (reach 1,694,813), Ohio (reach 700,493), and Florida (reach 335,948). These three regions account for the largest share of the active audience.

What other brands do Michigan Wolverines football fans also like?

Beyond Michigan Wolverines football itself, the audience over-indexes on Michigan State Spartans football (15.84×), Florida State Seminoles football (10.36×), Ohio State Buckeyes football (10.6×), and Oregon Ducks football (13.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.