Rascasse Audience Intelligence

Michigan Wolverines football Fan Demographics in United States

Michigan Wolverines football has an estimated audience of 5.5M people in United States.

#82among American football in United States
#134among teams in United States#543in Sports

The average Michigan Wolverines football fan in United States is 39.8 years old, more male, and lives primarily in Michigan.

By number of fans, Michigan Wolverines football ranks #83 among the 2735 objects in American football in United States — 0.6× the group median.

Its fans are 2.3 years older than the group average of 37.5.

Women make up 32.4% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 2734 objects in American football, Michigan Wolverines football fans stand out for their interest in Firestone Complete Auto Care, african fashion and Taken (TV miniseries).

Interest is seasonal: September, October and November account for 52% of the year's searches, May is the quietest month.

Most fans live in Michigan, Ohio, Florida.

Top affinities include Firestone Complete Auto Care, african fashion, Taken (TV miniseries), with strongest over-indexing on Firestone Complete Auto Care (21.92× the country average).

Demographically, the Michigan Wolverines football audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

The typical Michigan Wolverines football fan in United States is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.5M
in United States
Gender
32.4%♀
67.6% male
Age
39.8
average years
Country rank
#6289
among all objects in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Michigan Wolverines football fans

32.4% are female, 67.6% are male, average age 39.8.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Michigan Wolverines football audience in United States
MetricValue
Female32.4%
Male67.6%
Average age39.8
Estimated audience size5.5M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Michigan Wolverines football audience in United States
Age bracketShare%
16-2425%
25-3416%
35-4416%
45-5420%
55+23%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Michigan Wolverines football audience comes from United States.

Worldwide audience distribution share by country for Michigan Wolverines football
CountryShare
United States93.4%
Canada1.8%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Michigan Wolverines football fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M11.84×
02Ohio~800K4.27×
03Indiana~200K1.83×
04Nebraska~50K1.64×
05Alabama~100K1.43×
06Tennessee~100K1.14×
07South Carolina~90K1.06×
08Iowa~60K1.06×
09Georgia~200K0.97×
10Kentucky~70K0.96×
11South Dakota~10K0.92×
12West Virginia~30K0.91×
13Florida~300K0.90×
14Arizona~100K0.85×
15Mississippi~40K0.85×
16Illinois~200K0.84×
17Oklahoma~50K0.82×
18Wyoming~8K0.81×
19Montana~10K0.76×
20Oregon~50K0.75×
21Kansas~40K0.73×
22Idaho~20K0.73×
23Pennsylvania~200K0.71×
24North Carolina~100K0.71×
25Nevada~40K0.70×
26Virginia~100K0.68×
27Arkansas~30K0.68×
28Wisconsin~60K0.67×
29Louisiana~50K0.67×
30North Dakota~8K0.63×
31Colorado~60K0.62×
32New Mexico~20K0.60×
33Texas~200K0.59×
34Hawaii~10K0.58×
35Missouri~60K0.56×
36Maryland~60K0.55×
37Washington, District of Columbia~6K0.55×
38Delaware~9K0.54×
39Alaska~6K0.54×
40Washington~70K0.52×
41Minnesota~50K0.52×
42Utah~30K0.51×
43Connecticut~30K0.48×
44New Hampshire~10K0.47×
45Maine~10K0.43×
46New Jersey~60K0.41×
47Rhode Island~7K0.41×
48California~300K0.39×
49New York~100K0.39×
50Massachusetts~40K0.38×
Fig. 06

Affinity by region

Affinity by region — Michigan Wolverines football, United States
0.38×1.00×11.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Michigan Wolverines football audience vs. the country average
#·InterestCategoryAffinity×
01Firestone Complete Auto CareCars & Mobility21.92×
02african fashionFashion & Accessoires21.24×
03Taken (TV miniseries)Movies & TV20.84×
04Michigan WolverinesSports18.52×
05Greek (TV series)Movies & TV16.86×
06Michigan State Spartans footballSports15.84×
07Jim HarbaughSports15.26×
08Oregon Ducks footballSports13.07×
09Ohio State Buckeyes footballSports10.60×
10Florida State Seminoles footballSports10.36×
11Florida Gators footballSports9.65×
12Texas A&M Aggies footballSports8.01×
13Clemson Tigers footballSports7.48×
14Indiana Hoosiers footballSports7.31×
15Ole Miss Rebels footballSports7.03×
16LSU Tigers footballSports6.85×
17Detroit LionsSports5.54×
18Pittsburgh SteelersSports3.98×
19Chicago BearsSports3.92×
20NFLSports2.34×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Michigan Wolverines football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Michigan Wolverines football audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.10×
Sports ActivityPOWER1.09×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Michigan Wolverines football audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
CreativityOPEN0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Michigan Wolverines football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/michigan-wolverines-football-93987” · Methodology