Rascasse Audience Intelligence

Ole Miss Rebels football Audience in United States

A data profile of the people who buy, follow and care about Ole Miss Rebels football in United States — modelled from more than twelve digital signal sources. Ole Miss Rebels football has an estimated audience of 7,838,349 people in United States.

#53among American football in United States#95among Team in United States#367in Sports

The average Ole Miss Rebels football fan in United States is 37.0 years old, more male, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Tennessee, Texas.

Top brand affinities include Auburn Tigers football, Washington Huskies football, Florida Gators football, with strongest over-indexing on Auburn Tigers football (32.75× the country average).

Demographically, the Ole Miss Rebels football audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ole Miss Rebels football fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Auburn Tigers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ole Miss Rebels football profile in United States.

Audience size
7.8M
in United States
Gender
43.4%♀
56.6% male
Age
37.0
average years
Country rank
#4520
Team in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ole Miss Rebels football fans

43.4% are female, 56.6% are male, average age 37.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Ole Miss Rebels football audience in United States
MetricValue
Female43.4%
Male56.6%
Average age37.0
Estimated audience size7,838,349
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Ole Miss Rebels football audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Ole Miss Rebels football audience comes from United States.

Worldwide audience distribution share by country for Ole Miss Rebels football
CountryShare
United States95.5%
China0.9%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ole Miss Rebels football audience in United States is strongest.

Fig. 05

Top regions by affinity

Ole Miss Rebels football fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M21.56×
02Alabama~400K3.55×
03Tennessee~400K2.60×
04Louisiana~200K2.18×
05Arkansas~100K1.79×
06Georgia~400K1.48×
07South Carolina~100K1.08×
08Oklahoma~70K0.79×
09Kentucky~70K0.72×
10Florida~300K0.64×
11Nebraska~20K0.63×
12Ohio~100K0.60×
13North Carolina~100K0.59×
14Texas~400K0.58×
15Indiana~80K0.56×
16Missouri~70K0.56×
17Iowa~40K0.54×
18West Virginia~20K0.49×
19Montana~10K0.47×
20Michigan~90K0.45×
21Kansas~30K0.45×
22Virginia~80K0.43×
23Colorado~50K0.40×
24Utah~30K0.40×
25Wyoming~5K0.40×
26Illinois~100K0.39×
27Pennsylvania~100K0.38×
28Washington, District of Columbia~9K0.38×
29South Dakota~6K0.36×
30Delaware~7K0.35×
31Arizona~50K0.34×
32Nevada~30K0.34×
33Idaho~10K0.32×
34Maryland~40K0.31×
35Oregon~30K0.31×
36Hawaii~10K0.31×
37North Dakota~5K0.31×
38New Mexico~10K0.29×
39Rhode Island~7K0.28×
40Wisconsin~30K0.27×
41Connecticut~20K0.27×
42New Jersey~50K0.26×
43Massachusetts~40K0.26×
44Alaska~4K0.26×
45Minnesota~30K0.25×
46New Hampshire~7K0.24×
47Maine~7K0.24×
48Washington~40K0.23×
49New York~90K0.22×
50California~200K0.19×
Fig. 06

Affinity by region

Affinity by region — Ole Miss Rebels football, United States
0.19×1.00×21.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ole Miss Rebels football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ole Miss Rebels football audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports49.31×
02Auburn Tigers footballSports32.75×
03Florida Gators footballSports27.29×
04Oregon Ducks footballSports27.08×
05Arkansas Razorbacks footballSports26.88×
06Florida State Seminoles footballSports21.58×
07Penn State Nittany Lions footballSports19.65×
08USC Trojans footballSports17.51×
09Notre Dame Fighting Irish footballSports16.21×
10Miami Hurricanes footballSports16.03×
11LSU Tigers footballSports15.89×
12Clemson Tigers footballSports15.73×
13Oklahoma Sooners footballSports15.61×
14Alabama Crimson Tide footballSports15.43×
15Tennessee Volunteers footballSports14.02×
16Texas Longhorns footballSports13.13×
17Ohio State Buckeyes footballSports11.49×
18University of AlabamaBusiness & Career11.03×
19Nebraska Cornhuskers footballSports9.81×
20Atlanta BravesSports5.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ole Miss Rebels football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ole Miss Rebels football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Career OrientationPOWER1.56×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ole Miss Rebels football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ole Miss Rebels football have in United States?

Ole Miss Rebels football has an estimated audience of 7,838,349 people in United States, concentrated in Mississippi and Tennessee.

02

What is the gender split and age of Ole Miss Rebels football fans?

43.4% of Ole Miss Rebels football fans are female, 56.6% are male, with an average age of 37.0 years.

03

Which brands do Ole Miss Rebels football fans like most?

Ole Miss Rebels football fans show strongest brand affinity for Auburn Tigers football (32.75×), Washington Huskies football (49.31×), and Florida Gators football (27.29×) over the country average.

04

Where do Ole Miss Rebels football fans live in United States?

Ole Miss Rebels football fans in United States are most concentrated in Mississippi (reach ~1.5M), Tennessee (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ole Miss Rebels football fans also like?

Beyond Ole Miss Rebels football itself, the audience over-indexes on Washington Huskies football (49.31×), Florida Gators football (27.29×), Florida State Seminoles football (21.58×), and Oregon Ducks football (27.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Ole Miss Rebels football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ole Miss Rebels football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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