Ole Miss Rebels football Audience in United States

Ole Miss Rebels football logo

Ole Miss Rebels football has an estimated audience of 7,820,261 people in United States. 43.4% are female, 56.6% are male, average age 37.0. Top regions: Mississippi, Tennessee, Georgia. Top brand affinities: Vocal harmony, Governor of Michigan, Grinch, Goop, Wok.

The average Ole Miss Rebels football fan in United States is 37.0 years old, more male, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Tennessee, Georgia. Top brand affinities include Vocal harmony, Governor of Michigan, Grinch, with strongest over-indexing on Vocal harmony (6.3× the country average). Demographically, the Ole Miss Rebels football audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Ole Miss Rebels football fans

Demographic split for Ole Miss Rebels football audience in United States
MetricValue
Female43.4%
Male56.6%
Average age37.0
Estimated audience size7,820,261

Audience persona

The typical Ole Miss Rebels football fan in United States is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Ole Miss Rebels football in United States
RegionReachAffinity
Mississippi1,412,97121.93×
Tennessee443,6952.83×
Georgia412,5381.71×
Texas394,0780.59×
Alabama373,8683.42×
Florida342,3980.65×
Louisiana203,6692.02×
California162,2570.19×
North Carolina151,1830.64×
South Carolina141,7501.2×
Ohio138,7680.58×
Arkansas113,1931.76×
Pennsylvania106,7190.41×
Illinois103,1060.4×
New York98,2620.22×
Virginia84,9400.45×
Michigan75,2300.37×
Kentucky74,5430.76×
Missouri69,4340.55×
Indiana69,4260.49×
Oklahoma59,8510.69×
New Jersey52,9090.27×
Colorado49,5460.4×
Arizona42,0530.26×
Maryland42,0490.31×
Massachusetts40,4860.26×
Utah34,3780.49×
Iowa30,5480.47×
Washington30,1440.19×
Wisconsin29,5200.25×
Oregon25,3940.28×
Nevada25,2210.33×
Kansas24,6120.4×
Minnesota23,6700.21×
Nebraska21,8280.56×
Connecticut20,1540.26×
West Virginia15,3620.42×
Idaho11,9300.3×
Hawaii9,7190.29×
Montana9,3570.43×
New Mexico9,1790.23×
Washington, District of Columbia9,1410.39×
Delaware6,6070.31×
Rhode Island6,4210.26×
New Hampshire6,4040.21×
Maine5,8710.21×
South Dakota5,1500.28×
Wyoming3,6870.32×
North Dakota3,4650.22×
Alaska3,1840.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ole Miss Rebels football audience
BrandAffinityCategory
Vocal harmony6.3×Music & Radio
Governor of Michigan9.21×Politics & Society
Grinch4.57×Movies & TV
Goop6.08×Internet & Social Media
Wok7.4×Food & Beverages
Mothercare3.41×Kids & Family
Historic site3.55×Arts & Culture
Jesse Plemons2.84×Movies & TV
Guitarist (magazine)8.75×Music & Radio
La Jolla6.93×Travel & Leisure
Cherish (group)8.03×Music & Radio
Graham Greene4.48×Literature
Israel1.52×Travel & Leisure
Queens College, City University of New York5.17×Business & Career
Nebraska1.89×Travel & Leisure
Grace Slick6.05×Music & Radio
Google Home4.46×Technology & Electronics
Hibachi5.41×Food & Beverages
Hipster6.38×Politics & Society
Mathcore5.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ole Miss Rebels football audience
TraitClusterScore
Risk AppetiteTHRILL1.8
Luxury OrientationPREMIUM1.76
Design AffinityPREMIUM1.18
Career OrientationPOWER1.1
Sports ActivityPOWER1.04
PatriotismCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Ole Miss Rebels football
CountryShare
United States95.5%
China0.9%
Canada0.6%

See Ole Miss Rebels football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Ole Miss Rebels football have in United States?

Ole Miss Rebels football has an estimated audience of 7,820,261 people in United States, concentrated in Mississippi and Tennessee.

What is the gender split and age of Ole Miss Rebels football fans?

43.4% of Ole Miss Rebels football fans are female, 56.6% are male, with an average age of 37.0 years.

Which brands do Ole Miss Rebels football fans like most?

Ole Miss Rebels football fans show strongest brand affinity for Vocal harmony (6.3×), Governor of Michigan (9.21×), and Grinch (4.57×) over the country average.

Where do Ole Miss Rebels football fans live in United States?

Ole Miss Rebels football fans in United States are most concentrated in Mississippi (reach 1,412,971), Tennessee (reach 443,695), and Georgia (reach 412,538). These three regions account for the largest share of the active audience.

What other brands do Ole Miss Rebels football fans also like?

Beyond Ole Miss Rebels football itself, the audience over-indexes on Governor of Michigan (9.21×), Grinch (4.57×), Goop (6.08×), and Wok (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ole Miss Rebels football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.