Penn State Nittany Lions football Audience in United States

Penn State Nittany Lions football logo

Penn State Nittany Lions football has an estimated audience of 2,793,701 people in United States. 36.5% are female, 63.5% are male, average age 36.2. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Altea, Indiana Hoosiers football, Ole Miss Rebels football, Minnesota Golden Gophers football, Delivery Man (film).

The average Penn State Nittany Lions football fan in United States is 36.2 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Altea, Indiana Hoosiers football, Ole Miss Rebels football, with strongest over-indexing on Altea (1481.55× the country average). Demographically, the Penn State Nittany Lions football audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Penn State Nittany Lions football fans

Demographic split for Penn State Nittany Lions football audience in United States
MetricValue
Female36.5%
Male63.5%
Average age36.2
Estimated audience size2,793,701

Audience persona

The typical Penn State Nittany Lions football fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Altea.

Top regions in United States

Top regions ranked by reach for Penn State Nittany Lions football in United States
RegionReachAffinity
Pennsylvania768,8628.17×
Ohio197,6722.3×
Florida194,6541.03×
Texas148,4800.62×
California114,9270.37×
New York97,8090.63×
New Jersey96,6501.36×
Georgia93,6231.09×
Michigan89,0661.22×
North Carolina84,2361×
Virginia81,0551.19×
Tennessee69,9471.25×
Indiana67,2501.32×
Illinois66,0920.71×
South Carolina65,9941.57×
Maryland60,2471.25×
Alabama43,0031.1×
Oregon32,3521.01×
Massachusetts31,4300.57×
Colorado29,8610.68×
Washington29,0110.52×
Louisiana28,4480.79×
Kentucky28,0020.8×
Arizona27,5310.48×
Wisconsin25,6930.61×
Iowa24,3381.06×
Missouri23,2060.52×
West Virginia22,4851.73×
Minnesota21,5650.54×
Mississippi21,0850.92×
Oklahoma20,7560.67×
Connecticut19,1310.68×
Nevada17,4780.65×
Nebraska16,6861.19×
Delaware15,0081.95×
Arkansas15,0030.65×
Idaho14,1421.01×
Utah13,4400.54×
Kansas12,3760.56×
Washington, District of Columbia7,8380.93×
Hawaii7,2690.61×
New Mexico7,0620.5×
New Hampshire6,5400.59×
Maine5,4860.55×
Montana4,6680.6×
Rhode Island4,4090.5×
South Dakota3,8120.59×
North Dakota2,5770.45×
Vermont2,5370.52×
Wyoming2,4930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions football audience
BrandAffinityCategory
Altea1481.55×Travel & Leisure
Indiana Hoosiers football17.54×Sports
Ole Miss Rebels football19.65×Sports
Minnesota Golden Gophers football34.52×Sports
Delivery Man (film)72.99×Movies & TV
Virginia Tech Hokies football29.94×Sports
Oregon Ducks football20.98×Sports
Florida State Seminoles football14.8×Sports
Penn State Nittany Lions47.84×Sports
Auburn Tigers football15.24×Sports
Penn State Nittany Lions basketball51.36×Sports
Didi (footballer)51.31×Sports
Penn State Nittany Lions Wrestling46.58×Sports
Louisville Cardinals football26.63×Sports
TCU Horned Frogs football26.19×Sports
Penn State Nittany Lions men's ice hockey57.28×Sports
Penn State Women's Volleyball84.9×Sports
Missouri Tigers football30.21×Sports
Purdue Boilermakers football23.11×Sports
Texas Longhorns football14.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penn State Nittany Lions football audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL1.52
SustainabilityBALANCE1.17
Sports ActivityPOWER1.16
ExtroversionTHRILL1.07
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Penn State Nittany Lions football
CountryShare
United States92.8%
United Kingdom1.8%
Germany1.2%

See Penn State Nittany Lions football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Penn State Nittany Lions football have in United States?

Penn State Nittany Lions football has an estimated audience of 2,793,701 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Penn State Nittany Lions football fans?

36.5% of Penn State Nittany Lions football fans are female, 63.5% are male, with an average age of 36.2 years.

Which brands do Penn State Nittany Lions football fans like most?

Penn State Nittany Lions football fans show strongest brand affinity for Altea (1481.55×), Indiana Hoosiers football (17.54×), and Ole Miss Rebels football (19.65×) over the country average.

Where do Penn State Nittany Lions football fans live in United States?

Penn State Nittany Lions football fans in United States are most concentrated in Pennsylvania (reach 768,862), Ohio (reach 197,672), and Florida (reach 194,654). These three regions account for the largest share of the active audience.

What other brands do Penn State Nittany Lions football fans also like?

Beyond Penn State Nittany Lions football itself, the audience over-indexes on Indiana Hoosiers football (17.54×), Ole Miss Rebels football (19.65×), Minnesota Golden Gophers football (34.52×), and Delivery Man (film) (72.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.