Rascasse Audience Intelligence

Penn State Nittany Lions football Fan Demographics in United States

Penn State Nittany Lions football has an estimated audience of 2.8M people in United States.

#165among American football in United States
#200among teams in United States#951in Sports

The average Penn State Nittany Lions football fan in United States is 37.0 years old, more male, and lives primarily in Pennsylvania.

Women make up 36.5% of the fan base, 1.6 percentage points more than the group average.

Compared with the other 2734 objects in American football, Penn State Nittany Lions football fans stand out for their interest in Altea, Penn State Women's Volleyball and Delivery Man (film).

Interest is seasonal: September, October and November account for 60% of the year's searches, July is the quietest month.

Most fans live in Pennsylvania, Ohio, Florida.

Top affinities include Altea, Penn State Women's Volleyball, Delivery Man (film), with strongest over-indexing on Altea (1481.55× the country average).

Demographically, the Penn State Nittany Lions football audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical Penn State Nittany Lions football fan in United States is more male, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Altea.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
36.5%♀
63.5% male
Age
37.0
average years
Country rank
#11062
among all objects in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Penn State Nittany Lions football fans

36.5% are female, 63.5% are male, average age 37.0.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Penn State Nittany Lions football audience in United States
MetricValue
Female36.5%
Male63.5%
Average age37.0
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Penn State Nittany Lions football audience in United States
Age bracketShare%
16-2434%
25-3416%
35-4413%
45-5417%
55+19%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Penn State Nittany Lions football audience comes from United States.

Worldwide audience distribution share by country for Penn State Nittany Lions football
CountryShare
United States93.9%
United Kingdom1.2%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Penn State Nittany Lions football fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1M8.84×
02Nebraska~40K2.71×
03Ohio~200K2.28×
04Delaware~20K2.10×
05West Virginia~20K1.64×
06South Carolina~70K1.50×
07Indiana~80K1.45×
08Iowa~40K1.35×
09New Jersey~100K1.28×
10Maryland~60K1.18×
11Virginia~80K1.12×
12Tennessee~70K1.12×
13Alabama~50K1.11×
14Michigan~90K1.10×
15Oregon~40K1.07×
16Florida~200K1.00×
17Georgia~90K0.99×
18North Carolina~90K0.94×
19Mississippi~20K0.90×
20Idaho~10K0.88×
21Washington, District of Columbia~5K0.88×
22Wyoming~4K0.75×
23Kentucky~30K0.74×
24Louisiana~30K0.72×
25South Dakota~5K0.70×
26Oklahoma~20K0.64×
27Connecticut~20K0.64×
28Montana~6K0.64×
29Colorado~30K0.63×
30Nevada~20K0.63×
31Illinois~70K0.61×
32Arkansas~20K0.61×
33Alaska~4K0.61×
34Hawaii~7K0.60×
35Maine~7K0.60×
36New Hampshire~7K0.60×
37New York~100K0.59×
38North Dakota~4K0.56×
39Wisconsin~30K0.55×
40Kansas~10K0.55×
41Rhode Island~5K0.55×
42Texas~100K0.54×
43Utah~10K0.53×
44New Mexico~9K0.53×
45Arizona~30K0.52×
46Massachusetts~30K0.51×
47Missouri~30K0.49×
48Minnesota~20K0.48×
49Washington~30K0.47×
50California~100K0.33×
Fig. 06

Affinity by region

Affinity by region — Penn State Nittany Lions football, United States
0.33×1.00×8.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Penn State Nittany Lions football audience vs. the country average
#·InterestCategoryAffinity×
01AlteaTravel & Leisure1481.55×
02Penn State Women's VolleyballSports84.90×
03Delivery Man (film)Movies & TV72.99×
04Penn State Nittany Lions men's ice hockeySports57.28×
05Penn State Nittany Lions basketballSports51.36×
06Didi (footballer)Sports51.31×
07Penn State Nittany LionsSports47.84×
08Penn State Nittany Lions WrestlingSports46.58×
09Minnesota Golden Gophers footballSports34.52×
10Missouri Tigers footballSports30.21×
11Virginia Tech Hokies footballSports29.94×
12Louisville Cardinals footballSports26.63×
13Washington Huskies footballSports25.93×
14Oregon Ducks footballSports20.98×
15Ole Miss Rebels footballSports19.65×
16Indiana Hoosiers footballSports17.54×
17Auburn Tigers footballSports15.24×
18Florida State Seminoles footballSports14.80×
19Texas Longhorns footballSports14.65×
20LSU Tigers footballSports9.36×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Penn State Nittany Lions football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Penn State Nittany Lions football audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.09×
Luxury OrientationPREMIUM1.07×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Penn State Nittany Lions football audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
CreativityOPEN0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Penn State Nittany Lions football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/penn-state-nittany-lions-football-93976” · Methodology