Rascasse Audience Intelligence

Penn State Nittany Lions football Audience in United States

A data profile of the people who buy, follow and care about Penn State Nittany Lions football in United States — modelled from more than twelve digital signal sources. Penn State Nittany Lions football has an estimated audience of 2,788,748 people in United States.

#165among American football in United States#201among Team in United States#965in Sports

The average Penn State Nittany Lions football fan in United States is 36.2 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Florida.

Top brand affinities include Altea, Indiana Hoosiers football, Ole Miss Rebels football, with strongest over-indexing on Altea (1481.55× the country average).

Demographically, the Penn State Nittany Lions football audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penn State Nittany Lions football fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Altea.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penn State Nittany Lions football profile in United States.

Audience size
2.8M
in United States
Gender
36.5%♀
63.5% male
Age
36.2
average years
Country rank
#10909
Team in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penn State Nittany Lions football fans

36.5% are female, 63.5% are male, average age 36.2.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Penn State Nittany Lions football audience in United States
MetricValue
Female36.5%
Male63.5%
Average age36.2
Estimated audience size2,788,748
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Penn State Nittany Lions football audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3913%
40-4917%
50+19%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Penn State Nittany Lions football audience comes from United States.

Worldwide audience distribution share by country for Penn State Nittany Lions football
CountryShare
United States92.8%
United Kingdom1.8%
Germany1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penn State Nittany Lions football audience in United States is strongest.

Fig. 05

Top regions by affinity

Penn State Nittany Lions football fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~800K8.84×
02Nebraska~40K2.71×
03Ohio~200K2.28×
04Delaware~20K2.10×
05West Virginia~20K1.64×
06South Carolina~60K1.50×
07Indiana~70K1.45×
08Iowa~30K1.35×
09New Jersey~90K1.28×
10Maryland~60K1.18×
11Virginia~80K1.12×
12Tennessee~60K1.12×
13Alabama~40K1.11×
14Michigan~80K1.10×
15Oregon~30K1.07×
16Florida~200K1.00×
17Georgia~80K0.99×
18North Carolina~80K0.94×
19Mississippi~20K0.90×
20Idaho~10K0.88×
21Washington, District of Columbia~7K0.88×
22Wyoming~3K0.75×
23Kentucky~30K0.74×
24Louisiana~30K0.72×
25South Dakota~5K0.70×
26Oklahoma~20K0.64×
27Connecticut~20K0.64×
28Montana~5K0.64×
29Colorado~30K0.63×
30Nevada~20K0.63×
31Illinois~60K0.61×
32Arkansas~10K0.61×
33Alaska~4K0.61×
34Hawaii~7K0.60×
35New Hampshire~7K0.60×
36Maine~6K0.60×
37New York~90K0.59×
38North Dakota~3K0.56×
39Wisconsin~20K0.55×
40Kansas~10K0.55×
41Rhode Island~5K0.55×
42Texas~100K0.54×
43Utah~10K0.53×
44New Mexico~7K0.53×
45Arizona~30K0.52×
46Massachusetts~30K0.51×
47Missouri~20K0.49×
48Minnesota~20K0.48×
49Washington~30K0.47×
50California~100K0.33×
Fig. 06

Affinity by region

Affinity by region — Penn State Nittany Lions football, United States
0.33×1.00×8.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penn State Nittany Lions football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions football audience
#·InterestCategoryAffinity×
01AlteaTravel & Leisure1481.55×
02Penn State Women's VolleyballSports84.90×
03Delivery Man (film)Movies & TV72.99×
04Penn State Nittany Lions men's ice hockeySports57.28×
05Penn State Nittany Lions basketballSports51.36×
06Didi (footballer)Sports51.31×
07Penn State Nittany LionsSports47.84×
08Penn State Nittany Lions WrestlingSports46.58×
09Minnesota Golden Gophers footballSports34.52×
10Missouri Tigers footballSports30.21×
11Virginia Tech Hokies footballSports29.94×
12Louisville Cardinals footballSports26.63×
13TCU Horned Frogs footballSports26.19×
14Purdue Boilermakers footballSports23.11×
15Oregon Ducks footballSports20.98×
16Ole Miss Rebels footballSports19.65×
17Indiana Hoosiers footballSports17.54×
18Auburn Tigers footballSports15.24×
19Florida State Seminoles footballSports14.80×
20Texas Longhorns footballSports14.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penn State Nittany Lions football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penn State Nittany Lions football audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.09×
Luxury OrientationPREMIUM1.07×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penn State Nittany Lions football audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
CreativityOPEN0.78×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penn State Nittany Lions football have in United States?

Penn State Nittany Lions football has an estimated audience of 2,788,748 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Penn State Nittany Lions football fans?

36.5% of Penn State Nittany Lions football fans are female, 63.5% are male, with an average age of 36.2 years.

03

Which brands do Penn State Nittany Lions football fans like most?

Penn State Nittany Lions football fans show strongest brand affinity for Altea (1481.55×), Indiana Hoosiers football (17.54×), and Ole Miss Rebels football (19.65×) over the country average.

04

Where do Penn State Nittany Lions football fans live in United States?

Penn State Nittany Lions football fans in United States are most concentrated in Pennsylvania (reach ~800K), Ohio (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Penn State Nittany Lions football fans also like?

Beyond Penn State Nittany Lions football itself, the audience over-indexes on Indiana Hoosiers football (17.54×), Ole Miss Rebels football (19.65×), Minnesota Golden Gophers football (34.52×), and Virginia Tech Hokies football (29.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Penn State Nittany Lions football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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