Rascasse Audience Intelligence

Washington Huskies football Audience in United States

A data profile of the people who buy, follow and care about Washington Huskies football in United States — modelled from more than twelve digital signal sources. Washington Huskies football has an estimated audience of 1,727,977 people in United States.

#249among American football in United States#264among Team in United States#1432in Sports

The average Washington Huskies football fan in United States is 39.1 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Arizona.

Top brand affinities include Ole Miss Rebels football, Minnesota Golden Gophers football, Virginia Tech Hokies football, with strongest over-indexing on Ole Miss Rebels football (49.31× the country average).

Demographically, the Washington Huskies football audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Huskies football fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Ole Miss Rebels football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Huskies football profile in United States.

Audience size
1.7M
in United States
Gender
31.5%♀
68.5% male
Age
39.1
average years
Country rank
#15947
Team in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Huskies football fans

31.5% are female, 68.5% are male, average age 39.1.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Washington Huskies football audience in United States
MetricValue
Female31.5%
Male68.5%
Average age39.1
Estimated audience size1,727,977
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Washington Huskies football audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Washington Huskies football audience comes from United States.

Worldwide audience distribution share by country for Washington Huskies football
CountryShare
United States88.1%
Japan2.3%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Huskies football audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Huskies football fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K16.36×
02Oregon~70K3.48×
03Idaho~30K3.19×
04Montana~10K2.54×
05Arizona~70K2.03×
06Alaska~8K2.02×
07Hawaii~10K1.42×
08Alabama~30K1.33×
09Ohio~60K1.06×
10Mississippi~10K0.90×
11Nevada~10K0.86×
12Nebraska~7K0.81×
13Michigan~40K0.80×
14Iowa~10K0.78×
15Wyoming~2K0.77×
16Indiana~20K0.65×
17Utah~10K0.65×
18South Dakota~2K0.61×
19Tennessee~20K0.58×
20Colorado~10K0.54×
21New Mexico~5K0.53×
22California~100K0.52×
23North Dakota~2K0.51×
24South Carolina~10K0.47×
25Louisiana~10K0.47×
26Washington, District of Columbia~2K0.47×
27Kentucky~10K0.44×
28West Virginia~4K0.44×
29Georgia~20K0.43×
30Delaware~2K0.43×
31Pennsylvania~20K0.42×
32Maryland~10K0.42×
33Wisconsin~10K0.41×
34Oklahoma~8K0.40×
35Arkansas~6K0.40×
36Rhode Island~2K0.39×
37Florida~40K0.37×
38Virginia~20K0.37×
39Kansas~5K0.37×
40Maine~2K0.37×
41Texas~50K0.36×
42Illinois~20K0.36×
43New Hampshire~2K0.36×
44North Carolina~20K0.34×
45Missouri~9K0.31×
46Minnesota~7K0.30×
47New Jersey~10K0.29×
48Massachusetts~10K0.28×
49Connecticut~5K0.26×
50New York~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Washington Huskies football, United States
0.20×1.00×16.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Huskies football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Huskies football audience
#·InterestCategoryAffinity×
01Minnesota Golden Gophers footballSports85.86×
02Missouri Tigers footballSports79.29×
03Virginia Tech Hokies footballSports77.20×
04Washington State Cougars footballSports74.72×
05TCU Horned Frogs footballSports71.70×
06Louisville Cardinals footballSports70.14×
07Stanford Cardinal footballSports65.71×
08Purdue Boilermakers footballSports53.46×
09Oregon Ducks footballSports49.74×
10Ole Miss Rebels footballSports49.31×
11Auburn Tigers footballSports35.08×
12Penn State Nittany Lions footballSports33.40×
13Florida State Seminoles footballSports33.04×
14Texas Longhorns footballSports33.02×
15Florida Gators footballSports32.95×
16Miami Hurricanes footballSports32.66×
17Clemson Tigers footballSports22.77×
18Indiana Hoosiers footballSports22.56×
19LSU Tigers footballSports19.74×
20National Football League on televisionSports15.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Huskies football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Huskies football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
Convenience OrientationPREMIUM1.27×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Huskies football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.82×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Huskies football have in United States?

Washington Huskies football has an estimated audience of 1,727,977 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Washington Huskies football fans?

31.5% of Washington Huskies football fans are female, 68.5% are male, with an average age of 39.1 years.

03

Which brands do Washington Huskies football fans like most?

Washington Huskies football fans show strongest brand affinity for Ole Miss Rebels football (49.31×), Minnesota Golden Gophers football (85.86×), and Virginia Tech Hokies football (77.2×) over the country average.

04

Where do Washington Huskies football fans live in United States?

Washington Huskies football fans in United States are most concentrated in Washington (reach ~600K), California (reach ~100K), and Arizona (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Huskies football fans also like?

Beyond Washington Huskies football itself, the audience over-indexes on Minnesota Golden Gophers football (85.86×), Virginia Tech Hokies football (77.2×), TCU Horned Frogs football (71.7×), and Oregon Ducks football (49.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Washington Huskies football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Huskies football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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