Arkansas Razorbacks football Audience in United States

Arkansas Razorbacks football logo

Arkansas Razorbacks football has an estimated audience of 1,611,047 people in United States. 40.7% are female, 59.3% are male, average age 40.2. Top regions: Arkansas, Texas, Tennessee. Top brand affinities: Arkansas Razorbacks men's basketball, Indiana Hoosiers football, Tennessee Volunteers football, Mississippi State Bulldogs football, Nebraska Cornhuskers football.

The average Arkansas Razorbacks football fan in United States is 40.2 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, Tennessee. Top brand affinities include Arkansas Razorbacks men's basketball, Indiana Hoosiers football, Tennessee Volunteers football, with strongest over-indexing on Arkansas Razorbacks men's basketball (63.75× the country average). Demographically, the Arkansas Razorbacks football audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Arkansas Razorbacks football fans

Demographic split for Arkansas Razorbacks football audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.2
Estimated audience size1,611,047

Audience persona

The typical Arkansas Razorbacks football fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Top regions in United States

Top regions ranked by reach for Arkansas Razorbacks football in United States
RegionReachAffinity
Arkansas397,31829.93×
Texas115,2650.83×
Tennessee47,5391.47×
Oklahoma47,0702.63×
Florida35,3310.32×
Missouri34,1071.31×
Alabama29,9681.33×
Georgia28,7550.58×
Mississippi23,4461.77×
Louisiana23,2301.12×
California21,1080.12×
North Carolina14,1760.29×
Illinois13,4960.25×
Ohio12,9700.26×
Kansas12,3480.97×
Pennsylvania10,9440.2×
South Carolina10,7780.44×
Colorado10,0080.39×
New York9,7940.11×
Kentucky9,4380.47×
Virginia8,8200.22×
Michigan8,3770.2×
Arizona7,1890.22×
Indiana7,0830.24×
Iowa4,6720.35×
New Jersey4,5770.11×
Maryland4,4140.16×
Washington4,0940.13×
Nevada3,9930.26×
Nebraska3,8490.48×
Massachusetts3,7060.12×
Wisconsin3,6080.15×
Idaho3,1340.39×
Minnesota3,0650.13×
Utah2,9920.21×
Oregon2,3850.13×
Connecticut1,9470.12×
New Mexico1,7920.22×
West Virginia1,7030.23×
Hawaii1,3210.19×
Montana1,1110.25×
Washington, District of Columbia1,0510.22×
South Dakota9070.24×
Delaware8460.19×
North Dakota6910.21×
Alaska6620.19×
Maine6130.11×
New Hampshire6110.1×
Wyoming6090.25×
Rhode Island4920.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks football audience
BrandAffinityCategory
Arkansas Razorbacks men's basketball63.75×Sports
Indiana Hoosiers football27.98×Sports
Tennessee Volunteers football27.87×Sports
Mississippi State Bulldogs football43.97×Sports
Nebraska Cornhuskers football31.54×Sports
Ole Miss Rebels football26.88×Sports
University of Arkansas46.4×Business & Career
Auburn Tigers football24.65×Sports
Utah State Aggies football73.28×Sports
Iowa State Cyclones football34.09×Sports
Kentucky Wildcats football33.88×Sports
Marshall Thundering Herd football55.25×Sports
NC State Wolfpack football35.71×Sports
Washington State Cougars football52.29×Sports
Texas A&M Aggies football16.9×Sports
North Carolina Tar Heels football19.79×Sports
Arizona Wildcats football36.3×Sports
Northern Illinois Huskies football58.43×Sports
Michigan State Spartans football22.29×Sports
Florida State Seminoles football15.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas Razorbacks football audience
TraitClusterScore
PatriotismCONSERVATISM1.17
DIY MentalityTHRILL1.01
Career OrientationPOWER1
Social Media UsageJOY0.99
TraditionCONSERVATISM0.96
Community OrientationOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Arkansas Razorbacks football
CountryShare
United States92.0%
United Kingdom1.7%
Germany1.2%

See Arkansas Razorbacks football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Arkansas Razorbacks football have in United States?

Arkansas Razorbacks football has an estimated audience of 1,611,047 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of Arkansas Razorbacks football fans?

40.7% of Arkansas Razorbacks football fans are female, 59.3% are male, with an average age of 40.2 years.

Which brands do Arkansas Razorbacks football fans like most?

Arkansas Razorbacks football fans show strongest brand affinity for Arkansas Razorbacks men's basketball (63.75×), Indiana Hoosiers football (27.98×), and Tennessee Volunteers football (27.87×) over the country average.

Where do Arkansas Razorbacks football fans live in United States?

Arkansas Razorbacks football fans in United States are most concentrated in Arkansas (reach 397,318), Texas (reach 115,265), and Tennessee (reach 47,539). These three regions account for the largest share of the active audience.

What other brands do Arkansas Razorbacks football fans also like?

Beyond Arkansas Razorbacks football itself, the audience over-indexes on Indiana Hoosiers football (27.98×), Tennessee Volunteers football (27.87×), Mississippi State Bulldogs football (43.97×), and Nebraska Cornhuskers football (31.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.