Rascasse Audience Intelligence

Arkansas Razorbacks football Fan Demographics in United States

Arkansas Razorbacks football has an estimated audience of 3.8M people in United States.

#126among American football in United States
#164among teams in United States#744in Sports

The average Arkansas Razorbacks football fan in United States is 40.9 years old, more male, and lives primarily in Arkansas.

Its fans are 3.4 years older than the group average of 37.5.

Women make up 40.7% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 2734 objects in American football, Arkansas Razorbacks football fans stand out for their interest in Utah State Aggies football, Arkansas Razorbacks men's basketball and Northern Illinois Huskies football.

Interest is seasonal: September, October and November account for 77% of the year's searches, May is the quietest month.

Most fans live in Arkansas, Texas, Tennessee.

Top affinities include Utah State Aggies football, Arkansas Razorbacks men's basketball, Northern Illinois Huskies football, with strongest over-indexing on Utah State Aggies football (73.28× the country average).

Demographically, the Arkansas Razorbacks football audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

The typical Arkansas Razorbacks football fan in United States is more male, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Utah State Aggies football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
40.7%♀
59.3% male
Age
40.9
average years
Country rank
#8570
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arkansas Razorbacks football fans

40.7% are female, 59.3% are male, average age 40.9.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Arkansas Razorbacks football audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.9
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Arkansas Razorbacks football audience in United States
Age bracketShare%
16-2424%
25-3414%
35-4415%
45-5421%
55+26%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Arkansas Razorbacks football audience comes from United States.

Worldwide audience distribution share by country for Arkansas Razorbacks football
CountryShare
United States94.5%
United Kingdom0.8%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arkansas Razorbacks football fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~1M31.23×
02Oklahoma~100K2.48×
03Mississippi~60K1.78×
04Tennessee~100K1.39×
05Alabama~70K1.27×
06Missouri~90K1.23×
07Louisiana~60K1.09×
08Kansas~30K0.92×
09Texas~200K0.76×
10Georgia~70K0.53×
11Nebraska~10K0.47×
12Kentucky~20K0.45×
13South Carolina~30K0.42×
14Idaho~8K0.40×
15Colorado~20K0.37×
16Iowa~10K0.36×
17Wyoming~2K0.36×
18Vermont~2K0.34×
19South Dakota~3K0.32×
20North Dakota~3K0.32×
21Alaska~3K0.32×
22Florida~70K0.31×
23Montana~4K0.31×
24West Virginia~6K0.28×
25North Carolina~30K0.27×
26Nevada~10K0.26×
27New Mexico~6K0.26×
28Delaware~3K0.26×
29Ohio~30K0.25×
30Indiana~20K0.25×
31Hawaii~4K0.25×
32Illinois~30K0.24×
33Rhode Island~3K0.24×
34Virginia~20K0.22×
35Arizona~20K0.22×
36Utah~8K0.22×
37Maine~3K0.22×
38New Hampshire~3K0.22×
39Pennsylvania~30K0.20×
40Michigan~20K0.20×
41Maryland~10K0.17×
42Wisconsin~10K0.16×
43Oregon~8K0.16×
44Connecticut~6K0.16×
45Minnesota~10K0.15×
46Washington~10K0.14×
47Massachusetts~10K0.13×
48New Jersey~10K0.12×
49California~50K0.11×
50New York~30K0.11×
Fig. 06

Affinity by region

Affinity by region — Arkansas Razorbacks football, United States
0.11×1.00×31.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arkansas Razorbacks football audience vs. the country average
#·InterestCategoryAffinity×
01Utah State Aggies footballSports73.28×
02Arkansas Razorbacks men's basketballSports63.75×
03Northern Illinois Huskies footballSports58.43×
04Marshall Thundering Herd footballSports55.25×
05Washington State Cougars footballSports52.29×
06University of ArkansasBusiness & Career46.40×
07Mississippi State Bulldogs footballSports43.97×
08Iowa State Cyclones footballSports34.09×
09Kentucky Wildcats footballSports33.88×
10Nebraska Cornhuskers footballSports31.54×
11Boise State Broncos footballSports30.87×
12Indiana Hoosiers footballSports27.98×
13Tennessee Volunteers footballSports27.87×
14Ole Miss Rebels footballSports26.88×
15Auburn Tigers footballSports24.65×
16North Carolina Tar Heels footballSports19.79×
17lsuSports19.70×
18Texas A&M Aggies footballSports16.90×
19Philip RiversSports15.96×
20Florida State Seminoles footballSports15.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arkansas Razorbacks football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arkansas Razorbacks football audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
Convenience OrientationPREMIUM1.02×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arkansas Razorbacks football audience vs. the country average · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.79×
Quality AwarenessPREMIUM0.79×
IndulgenceJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arkansas Razorbacks football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/arkansas-razorbacks-football-188208” · Methodology