Rascasse Audience Intelligence

Arkansas Razorbacks football Audience in United States

A data profile of the people who buy, follow and care about Arkansas Razorbacks football in United States — modelled from more than twelve digital signal sources. Arkansas Razorbacks football has an estimated audience of 1,600,752 people in United States.

#267among American football in United States#273among Team in United States#1518in Sports

The average Arkansas Razorbacks football fan in United States is 40.2 years old, more male, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Texas, Tennessee.

Top brand affinities include Arkansas Razorbacks men's basketball, Indiana Hoosiers football, Tennessee Volunteers football, with strongest over-indexing on Arkansas Razorbacks men's basketball (63.75× the country average).

Demographically, the Arkansas Razorbacks football audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arkansas Razorbacks football fan in United States is more male, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arkansas Razorbacks football profile in United States.

Audience size
1.6M
in United States
Gender
40.7%♀
59.3% male
Age
40.2
average years
Country rank
#16901
Team in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arkansas Razorbacks football fans

40.7% are female, 59.3% are male, average age 40.2.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Arkansas Razorbacks football audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.2
Estimated audience size1,600,752
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Arkansas Razorbacks football audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3915%
40-4921%
50+26%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Arkansas Razorbacks football audience comes from United States.

Worldwide audience distribution share by country for Arkansas Razorbacks football
CountryShare
United States91.9%
United Kingdom1.7%
Germany1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arkansas Razorbacks football audience in United States is strongest.

Fig. 05

Top regions by affinity

Arkansas Razorbacks football fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~400K31.23×
02Oklahoma~40K2.48×
03Mississippi~20K1.78×
04Tennessee~50K1.39×
05Alabama~30K1.27×
06Missouri~30K1.23×
07Louisiana~20K1.09×
08Kansas~10K0.92×
09Texas~100K0.76×
10Georgia~30K0.53×
11Nebraska~4K0.47×
12Kentucky~9K0.45×
13South Carolina~10K0.42×
14Idaho~3K0.40×
15Colorado~9K0.37×
16Iowa~5K0.36×
17Vermont<1K0.34×
18South Dakota~1K0.32×
19Alaska~1K0.32×
20North Dakota~1K0.32×
21Florida~30K0.31×
22Montana~1K0.31×
23West Virginia~2K0.28×
24North Carolina~10K0.27×
25Nevada~4K0.26×
26New Mexico~2K0.26×
27Washington, District of Columbia~1K0.26×
28Delaware~1K0.26×
29Ohio~10K0.25×
30Indiana~7K0.25×
31Hawaii~2K0.25×
32Illinois~10K0.24×
33Rhode Island~1K0.24×
34Virginia~8K0.22×
35Arizona~7K0.22×
36Utah~3K0.22×
37New Hampshire~1K0.22×
38Maine~1K0.22×
39Pennsylvania~10K0.20×
40Michigan~8K0.20×
41Maryland~5K0.17×
42Wisconsin~4K0.16×
43Oregon~3K0.16×
44Connecticut~3K0.16×
45Minnesota~3K0.15×
46Washington~4K0.14×
47Massachusetts~4K0.13×
48New Jersey~5K0.12×
49California~20K0.11×
50New York~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Arkansas Razorbacks football, United States
0.11×1.00×31.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arkansas Razorbacks football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks football audience
#·InterestCategoryAffinity×
01Utah State Aggies footballSports73.28×
02Arkansas Razorbacks men's basketballSports63.75×
03Northern Illinois Huskies footballSports58.43×
04Marshall Thundering Herd footballSports55.25×
05Washington State Cougars footballSports52.29×
06University of ArkansasBusiness & Career46.40×
07Mississippi State Bulldogs footballSports43.97×
08Iowa State Cyclones footballSports34.09×
09Kentucky Wildcats footballSports33.88×
10Nebraska Cornhuskers footballSports31.54×
11Boise State Broncos footballSports30.87×
12Indiana Hoosiers footballSports27.98×
13Tennessee Volunteers footballSports27.87×
14Ole Miss Rebels footballSports26.88×
15Auburn Tigers footballSports24.65×
16Michigan State Spartans footballSports22.29×
17North Carolina Tar Heels footballSports19.79×
18lsuSports19.70×
19Texas A&M Aggies footballSports16.90×
20Florida State Seminoles footballSports15.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arkansas Razorbacks football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arkansas Razorbacks football audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
Convenience OrientationPREMIUM1.02×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arkansas Razorbacks football audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.79×
Quality AwarenessPREMIUM0.79×
IndulgenceJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arkansas Razorbacks football have in United States?

Arkansas Razorbacks football has an estimated audience of 1,600,752 people in United States, concentrated in Arkansas and Texas.

02

What is the gender split and age of Arkansas Razorbacks football fans?

40.7% of Arkansas Razorbacks football fans are female, 59.3% are male, with an average age of 40.2 years.

03

Which brands do Arkansas Razorbacks football fans like most?

Arkansas Razorbacks football fans show strongest brand affinity for Arkansas Razorbacks men's basketball (63.75×), Indiana Hoosiers football (27.98×), and Tennessee Volunteers football (27.87×) over the country average.

04

Where do Arkansas Razorbacks football fans live in United States?

Arkansas Razorbacks football fans in United States are most concentrated in Arkansas (reach ~400K), Texas (reach ~100K), and Tennessee (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arkansas Razorbacks football fans also like?

Beyond Arkansas Razorbacks football itself, the audience over-indexes on Indiana Hoosiers football (27.98×), Tennessee Volunteers football (27.87×), Mississippi State Bulldogs football (43.97×), and Nebraska Cornhuskers football (31.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Arkansas Razorbacks football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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