Iowa State Cyclones football Audience in United States

Iowa State Cyclones football logo

Iowa State Cyclones football has an estimated audience of 3,129,017 people in United States. 45.6% are female, 54.4% are male, average age 41.4. Top regions: Iowa, Texas, Illinois. Top brand affinities: Keiki, Kean University, Vocal harmony, Alaska, Historic site.

The average Iowa State Cyclones football fan in United States is 41.4 years old, balanced, and lives primarily in Iowa. The audience is concentrated in Iowa, Texas, Illinois. Top brand affinities include Keiki, Kean University, Vocal harmony, with strongest over-indexing on Keiki (26.58× the country average). Demographically, the Iowa State Cyclones football audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Iowa State Cyclones football fans

Demographic split for Iowa State Cyclones football audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.4
Estimated audience size3,129,017

Audience persona

The typical Iowa State Cyclones football fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Keiki.

Top regions in United States

Top regions ranked by reach for Iowa State Cyclones football in United States
RegionReachAffinity
Iowa713,91027.69×
Texas78,3270.29×
Illinois77,6450.74×
Minnesota74,6681.67×
Nebraska65,1774.15×
Florida61,2450.29×
California46,7570.14×
Colorado40,2430.82×
Missouri39,9490.79×
Arizona35,2090.55×
Ohio32,7750.34×
Kansas31,7521.29×
Wisconsin30,2470.64×
Utah27,5050.98×
Georgia25,9720.27×
Tennessee22,4250.36×
North Carolina21,2900.23×
Pennsylvania19,9530.19×
Michigan19,8950.24×
New York19,3740.11×
Indiana17,8630.31×
Alabama16,8240.38×
Oklahoma16,5280.48×
Virginia15,0290.2×
South Carolina14,0540.3×
South Dakota11,9791.66×
Louisiana11,6490.29×
New Jersey10,4710.13×
Washington10,2260.16×
Nevada9,9620.33×
Kentucky9,6080.24×
Maryland9,5440.18×
Arkansas9,4870.37×
Mississippi9,0050.35×
Massachusetts7,9500.13×
Oregon6,6140.18×
West Virginia5,8240.4×
Idaho5,6390.36×
Connecticut3,8060.12×
New Mexico3,3710.21×
North Dakota3,1340.49×
Hawaii2,9840.22×
Montana2,5950.3×
Delaware1,8820.22×
Washington, District of Columbia1,8320.19×
Wyoming1,8290.39×
Maine1,5080.13×
New Hampshire1,2720.1×
Rhode Island1,2300.12×
Alaska1,0580.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa State Cyclones football audience
BrandAffinityCategory
Keiki26.58×Home & Garden
Kean University31.85×Business & Career
Vocal harmony4.6×Music & Radio
Alaska1.63×Travel & Leisure
Historic site3.88×Arts & Culture
Nebraska Cornhuskers football2.97×Sports
Jesse Plemons2.79×Movies & TV
Grinch2.98×Movies & TV
UK garage3.49×Music & Radio
Graham Greene3.61×Literature
Gluten Free Foodies6.17×Food & Beverages
Pro-Ject2.37×Music & Radio
Notre Dame Fighting Irish women's basketball5.57×Sports
Captain America (1990 film)2.46×Movies & TV
Charlamagne Tha God5.04×Movies & TV
Urban horticulture1.9×Home & Garden
Kerang3.64×Travel & Leisure
Noodle (Gorillaz)1.85×Music & Radio
Glossier2.7×Beauty & Wellness
Nipsey Hussle2.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa State Cyclones football audience
TraitClusterScore
PatriotismCONSERVATISM1.29
Community OrientationOPEN1.25
Price SensitivityPREMIUM1.13
Social Media UsageJOY1.07
IndulgenceJOY0.99
Sports ActivityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Iowa State Cyclones football
CountryShare
United States95.0%
China1.3%
Ireland0.8%

See Iowa State Cyclones football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Iowa State Cyclones football have in United States?

Iowa State Cyclones football has an estimated audience of 3,129,017 people in United States, concentrated in Iowa and Texas.

What is the gender split and age of Iowa State Cyclones football fans?

45.6% of Iowa State Cyclones football fans are female, 54.4% are male, with an average age of 41.4 years.

Which brands do Iowa State Cyclones football fans like most?

Iowa State Cyclones football fans show strongest brand affinity for Keiki (26.58×), Kean University (31.85×), and Vocal harmony (4.6×) over the country average.

Where do Iowa State Cyclones football fans live in United States?

Iowa State Cyclones football fans in United States are most concentrated in Iowa (reach 713,910), Texas (reach 78,327), and Illinois (reach 77,645). These three regions account for the largest share of the active audience.

What other brands do Iowa State Cyclones football fans also like?

Beyond Iowa State Cyclones football itself, the audience over-indexes on Kean University (31.85×), Vocal harmony (4.6×), Alaska (1.63×), and Historic site (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa State Cyclones football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.