Rascasse Audience Intelligence

Wisconsin Badgers football Audience in United States

A data profile of the people who buy, follow and care about Wisconsin Badgers football in United States — modelled from more than twelve digital signal sources. Wisconsin Badgers football has an estimated audience of 2,906,183 people in United States.

#159among American football in United States#196among Team in United States#941in Sports

The average Wisconsin Badgers football fan in United States is 37.4 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Minnesota, Illinois.

Top brand affinities include Indiana Hoosiers football, Wisconsin Badgers, Size?, with strongest over-indexing on Indiana Hoosiers football (13.48× the country average).

Demographically, the Wisconsin Badgers football audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisconsin Badgers football fan in United States is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Indiana Hoosiers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin Badgers football profile in United States.

Audience size
2.9M
in United States
Gender
41.9%♀
58.1% male
Age
37.4
average years
Country rank
#10572
Team in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin Badgers football fans

41.9% are female, 58.1% are male, average age 37.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Wisconsin Badgers football audience in United States
MetricValue
Female41.9%
Male58.1%
Average age37.4
Estimated audience size2,906,183
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Wisconsin Badgers football audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4919%
50+20%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Wisconsin Badgers football audience comes from United States.

Worldwide audience distribution share by country for Wisconsin Badgers football
CountryShare
United States94.9%
United Kingdom1.1%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin Badgers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisconsin Badgers football fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M26.73×
02Minnesota~100K2.28×
03Iowa~50K1.94×
04Alabama~50K1.14×
05Illinois~90K0.97×
06Ohio~80K0.94×
07Nebraska~10K0.89×
08South Dakota~6K0.85×
09Indiana~40K0.77×
10North Dakota~4K0.71×
11Michigan~50K0.70×
12Montana~6K0.69×
13Vermont~3K0.68×
14Alaska~4K0.64×
15Oregon~20K0.63×
16Mississippi~10K0.59×
17Arizona~30K0.57×
18Tennessee~30K0.57×
19Rhode Island~5K0.56×
20Delaware~4K0.53×
21Idaho~8K0.52×
22West Virginia~7K0.51×
23New Hampshire~6K0.51×
24Maine~5K0.51×
25Colorado~20K0.49×
26Hawaii~6K0.49×
27South Carolina~20K0.48×
28Florida~90K0.47×
29New Mexico~7K0.47×
30Washington, District of Columbia~4K0.47×
31Arkansas~10K0.46×
32Louisiana~20K0.44×
33Nevada~10K0.44×
34Kansas~10K0.44×
35Georgia~40K0.43×
36Missouri~20K0.42×
37Kentucky~20K0.42×
38Washington~20K0.38×
39Oklahoma~10K0.38×
40Utah~10K0.37×
41North Carolina~30K0.35×
42Maryland~20K0.35×
43Connecticut~10K0.34×
44Virginia~20K0.32×
45Pennsylvania~30K0.27×
46Massachusetts~20K0.27×
47Texas~60K0.25×
48New Jersey~20K0.24×
49New York~30K0.19×
50California~60K0.18×
Fig. 06

Affinity by region

Affinity by region — Wisconsin Badgers football, United States
0.18×1.00×26.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin Badgers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin Badgers football audience
#·InterestCategoryAffinity×
01Size?Shopping60.25×
02Wisconsin BadgersSports38.28×
03Club TijuanaSports36.46×
04Utah State Aggies footballSports27.64×
05Marshall Thundering Herd footballSports24.42×
06Wisconsin Badgers men's basketballSports20.84×
07Illinois Fighting Illini footballSports18.83×
08Nebraska Cornhuskers footballSports15.52×
09Iowa State Cyclones footballSports14.73×
10Suits (TV series)Movies & TV13.59×
11Indiana Hoosiers footballSports13.48×
12Kentucky Wildcats footballSports13.37×
13Michigan State Spartans footballSports12.43×
14ShutdownMusic & Radio12.34×
15ElectronicaMusic & Radio9.75×
16Tennessee Volunteers footballSports8.18×
17Florida State Seminoles footballSports7.98×
18Milwaukee BrewersSports7.45×
19Cracker Barrel Old Country StoreFood & Beverages6.73×
20Green Bay PackersSports4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin Badgers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin Badgers football audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.10×
Luxury OrientationPREMIUM1.01×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin Badgers football audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Urban LifestyleOPEN0.79×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin Badgers football have in United States?

Wisconsin Badgers football has an estimated audience of 2,906,183 people in United States, concentrated in Wisconsin and Minnesota.

02

What is the gender split and age of Wisconsin Badgers football fans?

41.9% of Wisconsin Badgers football fans are female, 58.1% are male, with an average age of 37.4 years.

03

Which brands do Wisconsin Badgers football fans like most?

Wisconsin Badgers football fans show strongest brand affinity for Indiana Hoosiers football (13.48×), Wisconsin Badgers (38.28×), and Size? (60.25×) over the country average.

04

Where do Wisconsin Badgers football fans live in United States?

Wisconsin Badgers football fans in United States are most concentrated in Wisconsin (reach ~1M), Minnesota (reach ~100K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin Badgers football fans also like?

Beyond Wisconsin Badgers football itself, the audience over-indexes on Wisconsin Badgers (38.28×), Size? (60.25×), Nebraska Cornhuskers football (15.52×), and Electronica (9.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Wisconsin Badgers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →