Wisconsin Badgers football Audience in United States
Wisconsin Badgers football has an estimated audience of 2,922,274 people in United States. 41.9% are female, 58.1% are male, average age 37.4. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Indiana Hoosiers football, Wisconsin Badgers, Size?, Nebraska Cornhuskers football, Electronica.
The average Wisconsin Badgers football fan in United States is 37.4 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Indiana Hoosiers football, Wisconsin Badgers, Size?, with strongest over-indexing on Indiana Hoosiers football (13.48× the country average). Demographically, the Wisconsin Badgers football audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Wisconsin Badgers football fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.4 |
| Estimated audience size | 2,922,274 |
Audience persona
The typical Wisconsin Badgers football fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Indiana Hoosiers football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 1,145,320 | 26.05× |
| Illinois | 98,139 | 1.01× |
| Minnesota | 96,677 | 2.31× |
| Florida | 92,960 | 0.47× |
| Ohio | 83,602 | 0.93× |
| California | 75,737 | 0.24× |
| Texas | 64,492 | 0.26× |
| Michigan | 52,299 | 0.68× |
| Iowa | 45,711 | 1.9× |
| Alabama | 45,025 | 1.1× |
| New York | 42,923 | 0.26× |
| Indiana | 40,143 | 0.75× |
| Georgia | 36,176 | 0.4× |
| Colorado | 34,660 | 0.75× |
| Arizona | 33,876 | 0.57× |
| Tennessee | 30,860 | 0.53× |
| North Carolina | 30,110 | 0.34× |
| Pennsylvania | 27,397 | 0.28× |
| Virginia | 20,689 | 0.29× |
| Washington | 20,649 | 0.35× |
| Oregon | 20,027 | 0.6× |
| South Carolina | 19,487 | 0.44× |
| Missouri | 16,745 | 0.36× |
| Nevada | 15,930 | 0.56× |
| Maryland | 14,428 | 0.29× |
| Massachusetts | 13,216 | 0.23× |
| Louisiana | 12,968 | 0.34× |
| New Jersey | 12,382 | 0.17× |
| Nebraska | 12,263 | 0.84× |
| Kentucky | 12,245 | 0.33× |
| Kansas | 12,084 | 0.52× |
| Mississippi | 11,608 | 0.48× |
| Arkansas | 8,019 | 0.33× |
| Oklahoma | 7,809 | 0.24× |
| Utah | 6,363 | 0.24× |
| Idaho | 6,163 | 0.42× |
| Connecticut | 5,590 | 0.19× |
| Washington, District of Columbia | 5,546 | 0.63× |
| South Dakota | 4,982 | 0.74× |
| Montana | 4,371 | 0.54× |
| New Mexico | 4,233 | 0.29× |
| West Virginia | 3,796 | 0.28× |
| Hawaii | 3,527 | 0.28× |
| North Dakota | 3,160 | 0.53× |
| Wyoming | 2,303 | 0.53× |
| New Hampshire | 1,846 | 0.16× |
| Maine | 1,843 | 0.18× |
| Alaska | 1,770 | 0.28× |
| Delaware | 1,740 | 0.22× |
| Rhode Island | 1,300 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indiana Hoosiers football | 13.48× | Sports |
| Wisconsin Badgers | 38.28× | Sports |
| Size? | 60.25× | Shopping |
| Nebraska Cornhuskers football | 15.52× | Sports |
| Electronica | 9.75× | Music & Radio |
| Illinois Fighting Illini football | 18.83× | Sports |
| Shutdown | 12.34× | Music & Radio |
| Wisconsin Badgers men's basketball | 20.84× | Sports |
| Milwaukee Brewers | 7.45× | Sports |
| Suits (TV series) | 13.59× | Movies & TV |
| Iowa State Cyclones football | 14.73× | Sports |
| Tennessee Volunteers football | 8.18× | Sports |
| Cracker Barrel Old Country Store | 6.73× | Food & Beverages |
| Green Bay Packers | 4.79× | Sports |
| Club Tijuana | 36.46× | Sports |
| Marshall Thundering Herd football | 24.42× | Sports |
| Michigan State Spartans football | 12.43× | Sports |
| Utah State Aggies football | 27.64× | Sports |
| Kentucky Wildcats football | 13.37× | Sports |
| Florida State Seminoles football | 7.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.78 |
| Luxury Orientation | PREMIUM | 1.54 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 1 |
| Career Orientation | POWER | 1 |
| Convenience Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.6% |
| United Kingdom | 1.2% |
| Canada | 1.0% |
See Wisconsin Badgers football audiences in other countries
- Wisconsin Badgers football — Germany
- Wisconsin Badgers football — United Kingdom
- Wisconsin Badgers football — France
- Wisconsin Badgers football — Italy
- Wisconsin Badgers football — Spain
- Wisconsin Badgers football — Brazil
- Wisconsin Badgers football — Japan
- Wisconsin Badgers football — South Korea
- Wisconsin Badgers football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Wisconsin Badgers football have in United States?
Wisconsin Badgers football has an estimated audience of 2,922,274 people in United States, concentrated in Wisconsin and Illinois.
What is the gender split and age of Wisconsin Badgers football fans?
41.9% of Wisconsin Badgers football fans are female, 58.1% are male, with an average age of 37.4 years.
Which brands do Wisconsin Badgers football fans like most?
Wisconsin Badgers football fans show strongest brand affinity for Indiana Hoosiers football (13.48×), Wisconsin Badgers (38.28×), and Size? (60.25×) over the country average.
Where do Wisconsin Badgers football fans live in United States?
Wisconsin Badgers football fans in United States are most concentrated in Wisconsin (reach 1,145,320), Illinois (reach 98,139), and Minnesota (reach 96,677). These three regions account for the largest share of the active audience.
What other brands do Wisconsin Badgers football fans also like?
Beyond Wisconsin Badgers football itself, the audience over-indexes on Wisconsin Badgers (38.28×), Size? (60.25×), Nebraska Cornhuskers football (15.52×), and Electronica (9.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.