Rascasse Audience Intelligence

Suits (TV series) Audience in United States

A data profile of the people who buy, follow and care about Suits (TV series) in United States — modelled from more than twelve digital signal sources. Suits (TV series) has an estimated audience of 4,367,517 people in United States.

#108among TV series in United States#255among Movie / TV Show / Series in United States#800in Movies & TV

The average Suits (TV series) fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Women's clothing, Swimsuit, with strongest over-indexing on Macy's (2.16× the country average).

Demographically, the Suits (TV series) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suits (TV series) fan in United States is more female, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Macy's.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suits (TV series) profile in United States.

Audience size
4.4M
in United States
Gender
58.8%♀
41.2% male
Age
41.8
average years
Country rank
#7463
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suits (TV series) viewers

58.8% are female, 41.2% are male, average age 41.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Suits (TV series) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.8
Estimated audience size4,367,517
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Suits (TV series) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Suits (TV series) audience comes from United States.

Worldwide audience distribution share by country for Suits (TV series)
CountryShare
United States17.5%
Germany7.5%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suits (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Suits (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.15×
02Massachusetts~100K1.11×
03Arizona~100K1.10×
04Kansas~40K1.10×
05California~500K1.09×
06New Jersey~100K1.09×
07Illinois~200K1.08×
08Indiana~90K1.08×
09Minnesota~70K1.08×
10New York~300K1.07×
11Georgia~100K1.07×
12Missouri~70K1.06×
13Alabama~60K1.06×
14Oklahoma~50K1.06×
15Utah~40K1.06×
16Michigan~100K1.05×
17Virginia~100K1.05×
18Iowa~40K1.05×
19Nebraska~20K1.05×
20North Dakota~10K1.05×
21Connecticut~50K1.03×
22Ohio~100K1.02×
23Louisiana~60K1.02×
24Arkansas~40K1.02×
25Pennsylvania~100K1.01×
26Tennessee~90K1.01×
27Maryland~80K1.01×
28Wisconsin~70K1.01×
29Idaho~20K1.01×
30Washington~90K1.00×
31Kentucky~60K1.00×
32Florida~300K0.99×
33North Carolina~100K0.99×
34South Carolina~70K0.99×
35Oregon~50K0.97×
36Mississippi~30K0.96×
37New Hampshire~20K0.96×
38Colorado~70K0.95×
39South Dakota~10K0.95×
40Nevada~40K0.94×
41Rhode Island~10K0.94×
42Delaware~10K0.92×
43Alaska~9K0.92×
44New Mexico~20K0.91×
45Maine~10K0.89×
46West Virginia~20K0.88×
47Montana~10K0.88×
48Washington, District of Columbia~10K0.87×
49Hawaii~20K0.86×
50Vermont~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Suits (TV series), United States
0.79×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suits (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suits (TV series) audience
#·InterestCategoryAffinity×
01ICloudTechnology & Electronics4.26×
02One-piece swimsuitFashion & Accessoires4.14×
03True DetectiveMovies & TV3.33×
04SwimsuitFashion & Accessoires2.80×
05Free PeopleFashion & Accessoires2.70×
06BikiniFashion & Accessoires2.67×
07Stranger ThingsMovies & TV2.47×
08SkirtFashion & Accessoires2.23×
09Macy'sShopping2.16×
10Women's clothingFashion & Accessoires1.94×
11TrousersFashion & Accessoires1.92×
12Kohl'sShopping1.87×
13Men's clothingFashion & Accessoires1.80×
14MarshallsFashion & Accessoires1.73×
15NordstromShopping1.71×
16DressesFashion & Accessoires1.64×
17Old NavyFashion & Accessoires1.61×
18ChristmasKids & Family1.60×
19BoutiquesFashion & Accessoires1.51×
20Mitch McConnellPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suits (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suits (TV series) audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
IndividualismJOY1.31×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suits (TV series) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL1.01×
SustainabilityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suits (TV series) have in United States?

Suits (TV series) has an estimated audience of 4,367,517 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suits (TV series) viewers?

58.8% of Suits (TV series) fans are female, 41.2% are male, with an average age of 41.8 years.

03

Which brands do Suits (TV series) fans like most?

Suits (TV series) fans show strongest brand affinity for Macy's (2.16×), Women's clothing (1.94×), and Swimsuit (2.8×) over the country average.

04

Where do Suits (TV series) fans live in United States?

Suits (TV series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Suits (TV series) fans also like?

Beyond Suits (TV series) itself, the audience over-indexes on Women's clothing (1.94×), Swimsuit (2.8×), Kohl's (1.87×), and Stranger Things (2.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Suits (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suits (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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