Rascasse Audience Intelligence

Suits (TV series) Viewer Demographics in United States

Suits (TV series) has an estimated audience of 4.4M people in United States.

#136among TV series in United States
#294among movies & series in United States#855in Movies & TV

The average Suits (TV series) fan in United States is 42.5 years old, more female, and lives primarily in California.

Its fans are 3.7 years older than the group average of 38.8.

Women make up 58.8% of the fan base, 3.1 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Suits (TV series) fans stand out for their interest in ICloud, One-piece swimsuit and Aerie.

Most fans live in California, Texas, New York.

Top affinities include ICloud, One-piece swimsuit, Aerie, with strongest over-indexing on ICloud (4.26× the country average).

Demographically, the Suits (TV series) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Individualism.

The typical Suits (TV series) fan in United States is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for ICloud.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
58.8%♀
41.2% male
Age
42.5
average years
Country rank
#7568
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Suits (TV series) viewers

58.8% are female, 41.2% are male, average age 42.5.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Suits (TV series) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.5
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Suits (TV series) audience in United States
Age bracketShare%
16-2415%
25-3416%
35-4419%
45-5423%
55+26%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Suits (TV series) audience comes from United States.

Worldwide audience distribution share by country for Suits (TV series)
CountryShare
United States17.7%
Germany8.3%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Suits (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.15×
02Massachusetts~100K1.11×
03Arizona~100K1.10×
04Kansas~40K1.10×
05California~600K1.09×
06New Jersey~100K1.09×
07Illinois~200K1.08×
08Indiana~100K1.08×
09Minnesota~80K1.08×
10New York~300K1.07×
11Georgia~200K1.07×
12Missouri~90K1.06×
13Alabama~70K1.06×
14Oklahoma~60K1.06×
15Utah~50K1.06×
16Michigan~100K1.05×
17Virginia~100K1.05×
18Iowa~40K1.05×
19Nebraska~30K1.05×
20North Dakota~10K1.05×
21Connecticut~50K1.03×
22Ohio~200K1.02×
23Louisiana~60K1.02×
24Arkansas~40K1.02×
25Pennsylvania~200K1.01×
26Tennessee~100K1.01×
27Maryland~80K1.01×
28Wisconsin~80K1.01×
29Idaho~20K1.01×
30Washington~100K1.00×
31Kentucky~60K1.00×
32Florida~300K0.99×
33North Carolina~100K0.99×
34South Carolina~70K0.99×
35Oregon~50K0.97×
36Mississippi~40K0.96×
37New Hampshire~20K0.96×
38Colorado~70K0.95×
39South Dakota~10K0.95×
40Nevada~40K0.94×
41Rhode Island~10K0.94×
42Delaware~10K0.92×
43Alaska~9K0.92×
44New Mexico~30K0.91×
45Maine~20K0.89×
46West Virginia~20K0.88×
47Montana~10K0.88×
48Washington, District of Columbia~8K0.87×
49Hawaii~20K0.86×
50Vermont~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Suits (TV series), United States
0.79×1.00×1.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Suits (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01ICloudTechnology & Electronics4.26×
02One-piece swimsuitFashion & Accessoires4.14×
03AerieShopping3.06×
04SwimsuitFashion & Accessoires2.80×
05Free PeopleFashion & Accessoires2.70×
06BikiniFashion & Accessoires2.67×
07Stranger ThingsMovies & TV2.47×
08SkirtFashion & Accessoires2.23×
09AnthropologieShopping2.17×
10Macy'sShopping2.16×
11Women's clothingFashion & Accessoires1.94×
12TrousersFashion & Accessoires1.92×
13Kohl'sShopping1.87×
14Men's clothingFashion & Accessoires1.80×
15NordstromShopping1.71×
16Fashion NovaShopping1.69×
17DressesFashion & Accessoires1.64×
18Old NavyFashion & Accessoires1.61×
19ChristmasKids & Family1.60×
20BoutiquesFashion & Accessoires1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Suits (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Suits (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.41×
IndividualismJOY1.31×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Suits (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL1.01×
SustainabilityBALANCE1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

See Suits (TV series) audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Suits (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/suits-tv-series-4125” · Methodology