Suits (TV series) Audience in United States

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Suits (TV series) has an estimated audience of 4,398,916 people in United States. 58.8% are female, 41.2% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Women's clothing, Swimsuit, Kohl's, True Detective.

The average Suits (TV series) fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Women's clothing, Swimsuit, with strongest over-indexing on Macy's (2.16× the country average). Demographically, the Suits (TV series) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Suits (TV series) fans

Demographic split for Suits (TV series) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.8
Estimated audience size4,398,916

Audience persona

The typical Suits (TV series) fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Suits (TV series) in United States
RegionReachAffinity
California543,2961.12×
Texas441,6711.17×
Florida305,1621.02×
New York273,5091.11×
Illinois165,0811.13×
Pennsylvania149,1171.01×
Georgia148,5091.1×
Ohio141,9921.05×
North Carolina134,3721.02×
Michigan123,5371.07×
New Jersey122,7091.1×
Virginia113,1341.06×
Arizona102,7211.14×
Massachusetts102,6141.18×
Tennessee91,4931.04×
Washington90,9611.03×
Indiana88,5071.1×
Maryland76,8301.02×
Missouri75,2231.06×
Minnesota71,4751.13×
Colorado68,6410.99×
Wisconsin67,0951.01×
Alabama65,5521.07×
South Carolina65,3730.99×
Louisiana57,8471.02×
Kentucky54,8400.99×
Oklahoma52,5181.08×
Oregon49,5590.98×
Connecticut44,9061.02×
Utah40,6931.03×
Nevada40,5330.95×
Kansas38,7791.12×
Iowa38,0161.05×
Arkansas36,3841×
Mississippi33,8830.93×
Nebraska22,9791.04×
Idaho21,3300.97×
New Mexico19,1510.87×
West Virginia16,8540.82×
New Hampshire16,3970.95×
Hawaii16,1220.85×
Maine13,9270.88×
Rhode Island12,8850.92×
Washington, District of Columbia11,1780.85×
Delaware10,7070.88×
Montana10,6430.87×
South Dakota9,0670.89×
North Dakota8,9550.99×
Alaska7,9330.84×
Vermont5,5540.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suits (TV series) audience
BrandAffinityCategory
Macy's2.16×Shopping
Women's clothing1.94×Fashion & Accessoires
Swimsuit2.8×Fashion & Accessoires
Kohl's1.87×Shopping
True Detective3.33×Movies & TV
Stranger Things2.47×Movies & TV
ICloud4.26×Technology & Electronics
Men's clothing1.8×Fashion & Accessoires
Trousers1.92×Fashion & Accessoires
One-piece swimsuit4.14×Fashion & Accessoires
Dresses1.64×Fashion & Accessoires
Old Navy1.61×Fashion & Accessoires
Skirt2.23×Fashion & Accessoires
Nordstrom1.71×Shopping
Christmas1.6×Kids & Family
Boutiques1.51×Fashion & Accessoires
Marshalls1.73×Fashion & Accessoires
Bikini2.67×Fashion & Accessoires
T.J.Maxx1.89×Shopping
The Gilded Age1.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suits (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.31
SustainabilityBALANCE1.29
LGBTQ+ IdentityOPEN1.24
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Suits (TV series)
CountryShare
United States18.2%
Germany7.5%
India6.3%

See Suits (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Suits (TV series) have in United States?

Suits (TV series) has an estimated audience of 4,398,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Suits (TV series) fans?

58.8% of Suits (TV series) fans are female, 41.2% are male, with an average age of 41.8 years.

Which brands do Suits (TV series) fans like most?

Suits (TV series) fans show strongest brand affinity for Macy's (2.16×), Women's clothing (1.94×), and Swimsuit (2.8×) over the country average.

Where do Suits (TV series) fans live in United States?

Suits (TV series) fans in United States are most concentrated in California (reach 543,296), Texas (reach 441,671), and Florida (reach 305,162). These three regions account for the largest share of the active audience.

What other brands do Suits (TV series) fans also like?

Beyond Suits (TV series) itself, the audience over-indexes on Women's clothing (1.94×), Swimsuit (2.8×), Kohl's (1.87×), and True Detective (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suits (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.