Rascasse Audience Intelligence

Wisconsin Badgers Audience in United States

A data profile of the people who buy, follow and care about Wisconsin Badgers in United States — modelled from more than twelve digital signal sources. Wisconsin Badgers has an estimated audience of 1,501,763 people in United States.

#285among Team in United States#1609in Sports

The average Wisconsin Badgers fan in United States is 39.9 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Milwaukee Brewers, Wisconsin Badgers football, University of Wisconsin–Madison, with strongest over-indexing on Milwaukee Brewers (25.16× the country average).

Demographically, the Wisconsin Badgers audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wisconsin Badgers fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin Badgers profile in United States.

Audience size
1.5M
in United States
Gender
48.3%♀
51.7% male
Age
39.9
average years
Country rank
#17749
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin Badgers fans

48.3% are female, 51.7% are male, average age 39.9.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Wisconsin Badgers audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.9
Estimated audience size1,501,763
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Wisconsin Badgers audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3915%
40-4920%
50+26%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Wisconsin Badgers audience comes from United States.

Worldwide audience distribution share by country for Wisconsin Badgers
CountryShare
United States86.8%
Germany2.2%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin Badgers audience in United States is strongest.

Fig. 05

Top regions by affinity

Wisconsin Badgers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~700K30.56×
02Minnesota~50K2.32×
03Iowa~20K1.81×
04Illinois~80K1.51×
05South Dakota~3K0.83×
06North Dakota~2K0.72×
07Montana~3K0.68×
08Alaska~2K0.67×
09Nebraska~4K0.57×
10Vermont~1K0.56×
11Colorado~10K0.53×
12Washington, District of Columbia~2K0.52×
13Delaware~2K0.51×
14Arizona~20K0.49×
15Tennessee~10K0.48×
16Rhode Island~2K0.47×
17West Virginia~3K0.46×
18Indiana~10K0.45×
19Arkansas~6K0.45×
20New Hampshire~3K0.45×
21Maine~2K0.44×
22Michigan~20K0.43×
23Hawaii~3K0.43×
24Idaho~3K0.42×
25Missouri~10K0.41×
26Nevada~6K0.39×
27New Mexico~3K0.39×
28Mississippi~5K0.38×
29Kansas~4K0.38×
30Ohio~20K0.37×
31Kentucky~7K0.37×
32Florida~40K0.36×
33Alabama~7K0.36×
34Oregon~6K0.36×
35Utah~5K0.36×
36South Carolina~7K0.33×
37New Jersey~10K0.32×
38Oklahoma~5K0.32×
39North Carolina~10K0.30×
40Louisiana~6K0.30×
41Connecticut~4K0.30×
42Virginia~10K0.28×
43Massachusetts~8K0.28×
44Washington~8K0.28×
45Georgia~10K0.26×
46Maryland~7K0.25×
47Texas~30K0.23×
48Pennsylvania~10K0.22×
49New York~20K0.20×
50California~30K0.19×
Fig. 06

Affinity by region

Affinity by region — Wisconsin Badgers, United States
0.19×1.00×30.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin Badgers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin Badgers audience
#·InterestCategoryAffinity×
01Wisconsin Badgers footballSports38.28×
02University of Wisconsin–MadisonBusiness & Career28.14×
03Milwaukee BrewersSports25.16×
04Wisconsin Badgers men's basketballSports22.74×
05Bayer 04 LeverkusenSports20.00×
06Eintracht FrankfurtSports20.00×
07Lambeau FieldSports17.68×
08Little RichardMusic & Radio11.58×
09Kwik TripShopping8.62×
10Northwestern UniversityBusiness & Career7.23×
11Green Bay PackersSports6.66×
12QuikTripShopping5.13×
13Ryder CupSports4.47×
14Milwaukee BucksSports4.34×
15Aaron RodgersSports3.90×
16Dominican RepublicTravel & Leisure3.86×
17San Antonio SpursSports3.33×
18Culver'sFood & Beverages2.68×
19Planet FitnessSports2.30×
20Capital OneBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin Badgers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin Badgers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER1.61×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin Badgers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin Badgers have in United States?

Wisconsin Badgers has an estimated audience of 1,501,763 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Wisconsin Badgers fans?

48.3% of Wisconsin Badgers fans are female, 51.7% are male, with an average age of 39.9 years.

03

Which brands do Wisconsin Badgers fans like most?

Wisconsin Badgers fans show strongest brand affinity for Milwaukee Brewers (25.16×), Wisconsin Badgers football (38.28×), and University of Wisconsin–Madison (28.14×) over the country average.

04

Where do Wisconsin Badgers fans live in United States?

Wisconsin Badgers fans in United States are most concentrated in Wisconsin (reach ~700K), Illinois (reach ~80K), and Minnesota (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin Badgers fans also like?

Beyond Wisconsin Badgers itself, the audience over-indexes on Wisconsin Badgers football (38.28×), University of Wisconsin–Madison (28.14×), Green Bay Packers (6.66×), and Wisconsin Badgers men's basketball (22.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Wisconsin Badgers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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