Rascasse Audience Intelligence

Wisconsin Badgers Fan Demographics in United States

Wisconsin Badgers has an estimated audience of 1.5M people in United States.

#275among teams in United States#1611in Sports

The average Wisconsin Badgers fan in United States is 40.7 years old, balanced, and lives primarily in Wisconsin.

Interest is seasonal: September, October and November account for 54% of the year's searches, May is the quietest month.

Most fans live in Wisconsin, Illinois, Minnesota.

Top affinities include Wisconsin Badgers football, University of Wisconsin–Madison, Milwaukee Brewers, with strongest over-indexing on Wisconsin Badgers football (38.28× the country average).

Demographically, the Wisconsin Badgers audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Wisconsin Badgers fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Wisconsin Badgers football.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
48.3%♀
51.7% male
Age
40.7
average years
Country rank
#17867
among all objects in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Wisconsin Badgers fans

48.3% are female, 51.7% are male, average age 40.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Wisconsin Badgers audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.7
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Wisconsin Badgers audience in United States
Age bracketShare%
16-2424%
25-3414%
35-4415%
45-5420%
55+26%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Wisconsin Badgers audience comes from United States.

Worldwide audience distribution share by country for Wisconsin Badgers
CountryShare
United States86.9%
Germany2.1%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wisconsin Badgers fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~800K30.56×
02Minnesota~60K2.32×
03Iowa~30K1.81×
04Illinois~90K1.51×
05South Dakota~3K0.83×
06North Dakota~3K0.72×
07Montana~3K0.68×
08Alaska~2K0.67×
09Nebraska~5K0.57×
10Vermont~2K0.56×
11Colorado~10K0.53×
12Washington, District of Columbia~2K0.52×
13Delaware~2K0.51×
14Arizona~20K0.49×
15Tennessee~20K0.48×
16Rhode Island~2K0.47×
17West Virginia~4K0.46×
18Indiana~10K0.45×
19Arkansas~6K0.45×
20New Hampshire~3K0.45×
21Maine~3K0.44×
22Michigan~20K0.43×
23Hawaii~3K0.43×
24Idaho~4K0.42×
25Missouri~10K0.41×
26Nevada~6K0.39×
27New Mexico~4K0.39×
28Mississippi~5K0.38×
29Kansas~5K0.38×
30Ohio~20K0.37×
31Kentucky~8K0.37×
32Florida~40K0.36×
33Alabama~8K0.36×
34Oregon~7K0.36×
35Utah~5K0.36×
36South Carolina~8K0.33×
37New Jersey~10K0.32×
38Oklahoma~6K0.32×
39North Carolina~20K0.30×
40Louisiana~6K0.30×
41Connecticut~5K0.30×
42Virginia~10K0.28×
43Washington~10K0.28×
44Massachusetts~9K0.28×
45Georgia~10K0.26×
46Maryland~7K0.25×
47Texas~20K0.23×
48Pennsylvania~10K0.22×
49New York~20K0.20×
50California~30K0.19×
Fig. 06

Affinity by region

Affinity by region — Wisconsin Badgers, United States
0.19×1.00×30.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wisconsin Badgers audience vs. the country average
#·InterestCategoryAffinity×
01Wisconsin Badgers footballSports38.28×
02University of Wisconsin–MadisonBusiness & Career28.14×
03Milwaukee BrewersSports25.16×
04Wisconsin Badgers men's basketballSports22.74×
05Bayer 04 LeverkusenSports20.00×
06Lambeau FieldSports17.68×
07Erin AndrewsSports9.91×
08Kwik TripShopping8.62×
09Northwestern UniversityBusiness & Career7.23×
10Green Bay PackersSports6.66×
11QuikTripShopping5.13×
12Milwaukee BucksSports4.34×
13Aaron RodgersSports3.90×
14Dominican RepublicTravel & Leisure3.86×
15San Antonio SpursSports3.33×
16Culver'sFood & Beverages2.68×
17CBS SportsSports2.36×
18Planet FitnessSports2.30×
19Capital OneBusiness & Career1.81×
20GolfSports1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wisconsin Badgers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wisconsin Badgers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER1.61×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wisconsin Badgers audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wisconsin Badgers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wisconsin-badgers-150912” · Methodology