Wisconsin Badgers Audience in United States

Wisconsin Badgers has an estimated audience of 1,502,653 people in United States. 48.3% are female, 51.7% are male, average age 39.9. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Milwaukee Brewers, Autism Awareness, Wisconsin Badgers football, Diabetes mellitus awareness, Green Bay Packers.

The average Wisconsin Badgers fan in United States is 39.9 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Milwaukee Brewers, Autism Awareness, Wisconsin Badgers football, with strongest over-indexing on Milwaukee Brewers (21.75× the country average). Demographically, the Wisconsin Badgers audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Wisconsin Badgers fans

Demographic split for Wisconsin Badgers audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.9
Estimated audience size1,502,653

Audience persona

The typical Wisconsin Badgers fan in United States is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Wisconsin Badgers in United States
RegionReachAffinity
Wisconsin710,84531.44×
Illinois73,9591.48×
Minnesota50,5382.35×
Florida36,0840.35×
California29,5110.18×
Texas28,0710.22×
Iowa21,3361.72×
Michigan15,7570.4×
Ohio14,9230.32×
Arizona14,5590.47×
New York13,6720.16×
Tennessee13,1320.44×
North Carolina12,1440.27×
New Jersey11,9350.31×
Colorado11,9200.5×
Indiana11,3500.41×
Georgia10,4560.23×
Missouri8,9330.37×
Virginia8,5240.23×
Pennsylvania8,4950.17×
Washington6,8000.23×
Massachusetts6,6250.22×
South Carolina5,9200.26×
Alabama5,8470.28×
Nevada4,9940.34×
Oregon4,6740.27×
Kentucky4,6660.25×
Maryland4,4000.17×
Arkansas4,1590.34×
Utah3,9890.3×
Nebraska3,7470.5×
Kansas3,2530.27×
Oklahoma3,0950.19×
Louisiana2,7600.14×
South Dakota2,6950.78×
Connecticut2,3960.16×
Mississippi2,2880.18×
Montana2,2050.53×
Washington, District of Columbia2,0980.46×
Idaho1,8710.25×
North Dakota1,6930.55×
New Mexico1,5470.21×
Hawaii1,4980.23×
Alaska1,4580.45×
Maine1,3890.26×
West Virginia8230.12×
Wyoming7990.36×
Rhode Island7290.15×
New Hampshire7050.12×
Vermont6080.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wisconsin Badgers audience
BrandAffinityCategory
Milwaukee Brewers21.75×Sports
Autism Awareness19.03×Health
Wisconsin Badgers football36.12×Sports
Diabetes mellitus awareness12.48×Health
Green Bay Packers9.12×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
University of Wisconsin–Madison21.33×Business & Career
Planet Fitness4.13×Sports
QuikTrip7.1×Shopping
Kwik Trip10.73×Shopping
Diaper bag5.69×Kids & Family
Nebraska Cornhuskers football9.54×Sports
Charles, Prince of Wales18.87×Politics & Society
Wisconsin Badgers men's basketball14.25×Sports
Bass guitar3.22×Music & Radio
Golf Channel3.67×Sports
Hobby Lobby2.31×Home & Garden
Saxophone5.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wisconsin Badgers audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
Career OrientationPOWER1.19
PatriotismCONSERVATISM1.18
Need for SecurityCONSERVATISM1.12
Community OrientationOPEN1.06
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Wisconsin Badgers
CountryShare
United States86.8%
Germany2.2%
Japan2.2%

See Wisconsin Badgers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Wisconsin Badgers have in United States?

Wisconsin Badgers has an estimated audience of 1,502,653 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Wisconsin Badgers fans?

48.3% of Wisconsin Badgers fans are female, 51.7% are male, with an average age of 39.9 years.

Which brands do Wisconsin Badgers fans like most?

Wisconsin Badgers fans show strongest brand affinity for Milwaukee Brewers (21.75×), Autism Awareness (19.03×), and Wisconsin Badgers football (36.12×) over the country average.

Where do Wisconsin Badgers fans live in United States?

Wisconsin Badgers fans in United States are most concentrated in Wisconsin (reach 710,845), Illinois (reach 73,959), and Minnesota (reach 50,538). These three regions account for the largest share of the active audience.

What other brands do Wisconsin Badgers fans also like?

Beyond Wisconsin Badgers itself, the audience over-indexes on Autism Awareness (19.03×), Wisconsin Badgers football (36.12×), Diabetes mellitus awareness (12.48×), and Green Bay Packers (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wisconsin Badgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.