Rascasse Audience Intelligence

Iowa Hawkeyes football Audience in United States

A data profile of the people who buy, follow and care about Iowa Hawkeyes football in United States — modelled from more than twelve digital signal sources. Iowa Hawkeyes football has an estimated audience of 2,130,583 people in United States.

#218among American football in United States#234among Team in United States#1216in Sports

The average Iowa Hawkeyes football fan in United States is 36.4 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Nebraska.

Top brand affinities include Galaxy (chocolate), Profootballtalk.com, Indiana Hoosiers football, with strongest over-indexing on Galaxy (chocolate) (139.43× the country average).

Demographically, the Iowa Hawkeyes football audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa Hawkeyes football fan in United States is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Galaxy (chocolate).

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa Hawkeyes football profile in United States.

Audience size
2.1M
in United States
Gender
44.1%♀
55.9% male
Age
36.4
average years
Country rank
#13565
Team in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa Hawkeyes football fans

44.1% are female, 55.9% are male, average age 36.4.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Iowa Hawkeyes football audience in United States
MetricValue
Female44.1%
Male55.9%
Average age36.4
Estimated audience size2,130,583
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Iowa Hawkeyes football audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3913%
40-4917%
50+20%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Iowa Hawkeyes football audience comes from United States.

Worldwide audience distribution share by country for Iowa Hawkeyes football
CountryShare
United States95.1%
United Kingdom1.2%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa Hawkeyes football audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa Hawkeyes football fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K31.55×
02Nebraska~40K4.03×
03South Dakota~10K2.74×
04Minnesota~40K1.40×
05Wisconsin~20K0.72×
06Illinois~50K0.70×
07Missouri~20K0.68×
08Arizona~20K0.56×
09Kansas~9K0.56×
10Wyoming~2K0.55×
11Colorado~20K0.52×
12North Dakota~2K0.43×
13Vermont~2K0.42×
14Montana~2K0.40×
15Alaska~2K0.38×
16Indiana~10K0.37×
17Oregon~8K0.33×
18Ohio~20K0.32×
19Rhode Island~2K0.32×
20Tennessee~10K0.30×
21Arkansas~5K0.30×
22Michigan~20K0.29×
23New Hampshire~2K0.29×
24Delaware~2K0.29×
25Maine~2K0.28×
26Mississippi~5K0.27×
27Idaho~3K0.27×
28West Virginia~3K0.27×
29Hawaii~2K0.27×
30Alabama~8K0.26×
31Oklahoma~6K0.26×
32Nevada~5K0.26×
33South Carolina~8K0.25×
34New Mexico~3K0.25×
35Florida~30K0.22×
36Kentucky~6K0.21×
37Louisiana~6K0.21×
38Pennsylvania~10K0.19×
39Georgia~10K0.19×
40Utah~4K0.19×
41North Carolina~10K0.18×
42Washington~8K0.18×
43Connecticut~4K0.17×
44Texas~30K0.16×
45Virginia~8K0.15×
46Maryland~6K0.15×
47New Jersey~7K0.12×
48Massachusetts~5K0.12×
49California~20K0.11×
50New York~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Iowa Hawkeyes football, United States
0.09×1.00×31.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa Hawkeyes football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes football audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages139.43×
02Profootballtalk.comSports74.54×
03Iowa State Cyclones footballSports49.01×
04Northern Illinois Huskies footballSports46.75×
05Iowa HawkeyesSports46.15×
06Marshall Thundering Herd footballSports45.88×
07Utah State Aggies footballSports45.83×
08Washington State Cougars footballSports32.16×
09Nebraska Cornhuskers footballSports30.08×
10Indiana Hoosiers footballSports29.31×
11Arizona State Sun Devils footballSports29.00×
12Pittsburgh Panthers footballSports28.68×
13Illinois Fighting Illini footballSports22.30×
14University of IowaBusiness & Career22.01×
15Drake UniversityBusiness & Career19.43×
16Mississippi State Bulldogs footballSports18.08×
17Michigan State Spartans footballSports17.91×
18Kentucky Wildcats footballSports17.31×
19North Carolina Tar Heels footballSports16.76×
20IowaTravel & Leisure9.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa Hawkeyes football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa Hawkeyes football audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Community OrientationOPEN1.09×
Convenience OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa Hawkeyes football audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.76×
MindfulnessBALANCE0.78×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iowa Hawkeyes football have in United States?

Iowa Hawkeyes football has an estimated audience of 2,130,583 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of Iowa Hawkeyes football fans?

44.1% of Iowa Hawkeyes football fans are female, 55.9% are male, with an average age of 36.4 years.

03

Which brands do Iowa Hawkeyes football fans like most?

Iowa Hawkeyes football fans show strongest brand affinity for Galaxy (chocolate) (139.43×), Profootballtalk.com (74.54×), and Indiana Hoosiers football (29.31×) over the country average.

04

Where do Iowa Hawkeyes football fans live in United States?

Iowa Hawkeyes football fans in United States are most concentrated in Iowa (reach ~600K), Illinois (reach ~50K), and Nebraska (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa Hawkeyes football fans also like?

Beyond Iowa Hawkeyes football itself, the audience over-indexes on Profootballtalk.com (74.54×), Indiana Hoosiers football (29.31×), Iowa State Cyclones football (49.01×), and Nebraska Cornhuskers football (30.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Iowa Hawkeyes football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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