Iowa Hawkeyes football Audience in United States

Iowa Hawkeyes football logo

Iowa Hawkeyes football has an estimated audience of 2,140,962 people in United States. 44.1% are female, 55.9% are male, average age 36.4. Top regions: Iowa, Illinois, Nebraska. Top brand affinities: Galaxy (chocolate), Profootballtalk.com, Indiana Hoosiers football, Iowa State Cyclones football, Nebraska Cornhuskers football.

The average Iowa Hawkeyes football fan in United States is 36.4 years old, more male, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Nebraska. Top brand affinities include Galaxy (chocolate), Profootballtalk.com, Indiana Hoosiers football, with strongest over-indexing on Galaxy (chocolate) (139.43× the country average). Demographically, the Iowa Hawkeyes football audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Iowa Hawkeyes football fans

Demographic split for Iowa Hawkeyes football audience in United States
MetricValue
Female44.1%
Male55.9%
Average age36.4
Estimated audience size2,140,962

Audience persona

The typical Iowa Hawkeyes football fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Galaxy (chocolate).

Top regions in United States

Top regions ranked by reach for Iowa Hawkeyes football in United States
RegionReachAffinity
Iowa552,33131.31×
Illinois57,6910.81×
Nebraska46,2524.31×
Minnesota41,8161.36×
Florida34,4640.24×
Texas32,1720.17×
Ohio26,7120.41×
Arizona26,5050.61×
California26,1600.11×
Missouri25,6620.74×
Wisconsin22,3970.7×
Colorado19,0350.56×
Michigan18,9250.34×
Georgia13,0720.2×
Tennessee12,5030.29×
South Dakota11,1362.25×
North Carolina11,1070.17×
Indiana10,6250.27×
Kansas10,1460.6×
Pennsylvania9,5200.13×
New York8,3410.07×
South Carolina8,2500.26×
Washington7,7080.18×
Alabama7,6490.26×
Virginia7,2010.14×
Oklahoma5,6550.24×
Nevada4,9800.24×
Kentucky4,9610.18×
Maryland4,7630.13×
Louisiana4,7600.17×
Arkansas4,7000.27×
New Jersey4,5410.08×
Oregon4,0890.17×
Mississippi3,9240.22×
Massachusetts2,9900.07×
Utah2,4750.13×
New Mexico1,8660.17×
Montana1,8270.31×
Idaho1,7890.17×
Connecticut1,5660.07×
North Dakota1,5330.35×
Wyoming1,4740.46×
Hawaii1,4590.16×
West Virginia1,3130.13×
Delaware9480.16×
Washington, District of Columbia8780.14×
New Hampshire7630.09×
Maine7220.09×
Alaska6750.15×
Rhode Island5660.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes football audience
BrandAffinityCategory
Galaxy (chocolate)139.43×Food & Beverages
Profootballtalk.com74.54×Sports
Indiana Hoosiers football29.31×Sports
Iowa State Cyclones football49.01×Sports
Nebraska Cornhuskers football30.08×Sports
Iowa Hawkeyes46.15×Sports
Marshall Thundering Herd football45.88×Sports
North Carolina Tar Heels football16.76×Sports
Illinois Fighting Illini football22.3×Sports
Utah State Aggies football45.83×Sports
Arizona Wildcats football29.96×Sports
Northern Illinois Huskies football46.75×Sports
Michigan State Spartans football17.91×Sports
Mississippi State Bulldogs football18.08×Sports
University of Iowa22.01×Business & Career
Iowa9.1×Travel & Leisure
NC State Wolfpack football21.88×Sports
Arizona State Sun Devils football29×Sports
Washington State Cougars football32.16×Sports
Pittsburgh Panthers football28.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iowa Hawkeyes football audience
TraitClusterScore
PatriotismCONSERVATISM1.07
Community OrientationOPEN1.06
Social Media UsageJOY1.05
Sports ActivityPOWER1.02
Price SensitivityPREMIUM1.02
Career OrientationPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Iowa Hawkeyes football
CountryShare
United States94.5%
United Kingdom1.2%
Germany0.9%

See Iowa Hawkeyes football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Iowa Hawkeyes football have in United States?

Iowa Hawkeyes football has an estimated audience of 2,140,962 people in United States, concentrated in Iowa and Illinois.

What is the gender split and age of Iowa Hawkeyes football fans?

44.1% of Iowa Hawkeyes football fans are female, 55.9% are male, with an average age of 36.4 years.

Which brands do Iowa Hawkeyes football fans like most?

Iowa Hawkeyes football fans show strongest brand affinity for Galaxy (chocolate) (139.43×), Profootballtalk.com (74.54×), and Indiana Hoosiers football (29.31×) over the country average.

Where do Iowa Hawkeyes football fans live in United States?

Iowa Hawkeyes football fans in United States are most concentrated in Iowa (reach 552,331), Illinois (reach 57,691), and Nebraska (reach 46,252). These three regions account for the largest share of the active audience.

What other brands do Iowa Hawkeyes football fans also like?

Beyond Iowa Hawkeyes football itself, the audience over-indexes on Profootballtalk.com (74.54×), Indiana Hoosiers football (29.31×), Iowa State Cyclones football (49.01×), and Nebraska Cornhuskers football (30.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.