Rascasse Audience Intelligence

Arizona State Sun Devils football Fan Demographics in United States

Arizona State Sun Devils football has an estimated audience of 1.1M people in United States.

#365among American football in United States
#342among teams in United States#2061in Sports

The average Arizona State Sun Devils football fan in United States is 41.4 years old, more male, and lives primarily in Arizona.

Its fans are 3.9 years older than the group average of 37.5.

Women make up 40.8% of the fan base, 5.9 percentage points more than the group average.

Compared with the other 2734 objects in American football, Arizona State Sun Devils football fans stand out for their interest in Cannelloni, Nebraska Cornhuskers football and Oregon Ducks football.

Interest is seasonal: September, October and November account for 64% of the year's searches, May is the quietest month.

Most fans live in Arizona, Texas, California.

Top affinities include Cannelloni, Nebraska Cornhuskers football, Oregon Ducks football, with strongest over-indexing on Cannelloni (130.12× the country average).

Demographically, the Arizona State Sun Devils football audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Arizona State Sun Devils football fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Cannelloni.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
40.8%♀
59.2% male
Age
41.4
average years
Country rank
#22462
among all objects in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arizona State Sun Devils football fans

40.8% are female, 59.2% are male, average age 41.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Arizona State Sun Devils football audience in United States
MetricValue
Female40.8%
Male59.2%
Average age41.4
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Arizona State Sun Devils football audience in United States
Age bracketShare%
16-2418%
25-3417%
35-4419%
45-5423%
55+23%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Arizona State Sun Devils football audience comes from United States.

Worldwide audience distribution share by country for Arizona State Sun Devils football
CountryShare
United States92.4%
China1.3%
Australia1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arizona State Sun Devils football fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K6.11×
02Utah~30K2.53×
03Mississippi~20K2.34×
04Iowa~20K1.93×
05Nebraska~10K1.72×
06Alabama~30K1.53×
07Kansas~20K1.52×
08Idaho~9K1.45×
09Oklahoma~20K1.24×
10West Virginia~7K1.22×
11Nevada~10K1.21×
12Colorado~20K1.19×
13Louisiana~20K1.17×
14Tennessee~30K1.14×
15Wyoming~2K1.12×
16Oregon~20K1.11×
17Texas~80K1.08×
18Georgia~40K1.07×
19Ohio~40K1.04×
20Montana~4K1.01×
21South Carolina~20K1.00×
22New Mexico~7K0.95×
23Arkansas~10K0.94×
24Hawaii~4K0.89×
25South Dakota~3K0.85×
26Kentucky~10K0.83×
27Michigan~30K0.78×
28Indiana~20K0.75×
29Florida~50K0.73×
30North Carolina~30K0.73×
31Missouri~10K0.72×
32Delaware~2K0.72×
33Pennsylvania~30K0.69×
34Washington~20K0.63×
35Illinois~30K0.61×
36Virginia~20K0.59×
37North Dakota~2K0.59×
38California~80K0.58×
39Maryland~10K0.56×
40Washington, District of Columbia~1K0.55×
41Wisconsin~10K0.52×
42New Jersey~20K0.51×
43Rhode Island~2K0.51×
44Minnesota~10K0.50×
45Alaska~1K0.50×
46Connecticut~6K0.47×
47Massachusetts~10K0.45×
48New Hampshire~2K0.45×
49Maine~2K0.43×
50New York~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Arizona State Sun Devils football, United States
0.34×1.00×6.11×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arizona State Sun Devils football audience vs. the country average
#·InterestCategoryAffinity×
01CannelloniFood & Beverages130.12×
02Nebraska Cornhuskers footballSports82.59×
03Oregon Ducks footballSports64.35×
04Arkansas Razorbacks footballSports35.69×
05Arizona State UniversityBusiness & Career33.63×
06Miami Hurricanes footballSports32.18×
07Iowa Hawkeyes footballSports29.00×
08Washington Huskies footballSports27.55×
09Ohio State Buckeyes footballSports25.12×
10Pennsylvania LotteryGames22.19×
11University of Central FloridaBusiness & Career22.11×
12Auburn Tigers footballSports19.33×
13Florida State Seminoles footballSports16.26×
14USC Trojans footballSports15.00×
15Florida Gators footballSports14.62×
16Arizona DiamondbacksSports13.43×
17Tennessee Volunteers footballSports13.38×
18Clemson Tigers footballSports10.36×
19LSU Tigers footballSports8.42×
20Donald TrumpPolitics & Society1.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arizona State Sun Devils football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arizona State Sun Devils football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.13×
Family OrientationCONSERVATISM1.43×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arizona State Sun Devils football audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arizona State Sun Devils football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/arizona-state-sun-devils-football-174214” · Methodology