Rascasse Audience Intelligence

Arizona State Sun Devils football Audience in United States

A data profile of the people who buy, follow and care about Arizona State Sun Devils football in United States — modelled from more than twelve digital signal sources. Arizona State Sun Devils football has an estimated audience of 1,273,439 people in United States.

#321among American football in United States#314among Team in United States#1825in Sports

The average Arizona State Sun Devils football fan in United States is 40.7 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, Texas, California.

Top brand affinities include Nebraska Cornhuskers football, Oregon Ducks football, Miami Hurricanes football, with strongest over-indexing on Nebraska Cornhuskers football (82.59× the country average).

Demographically, the Arizona State Sun Devils football audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona State Sun Devils football fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona State Sun Devils football profile in United States.

Audience size
1.3M
in United States
Gender
40.8%♀
59.2% male
Age
40.7
average years
Country rank
#19994
Team in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona State Sun Devils football fans

40.8% are female, 59.2% are male, average age 40.7.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Arizona State Sun Devils football audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.7
Estimated audience size1,273,439
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Arizona State Sun Devils football audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Arizona State Sun Devils football audience comes from United States.

Worldwide audience distribution share by country for Arizona State Sun Devils football
CountryShare
United States93.7%
China1.0%
Australia0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona State Sun Devils football audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona State Sun Devils football fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K6.11×
02Utah~30K2.53×
03Mississippi~20K2.34×
04Iowa~20K1.93×
05Nebraska~10K1.72×
06Alabama~30K1.53×
07Kansas~20K1.52×
08Idaho~9K1.45×
09Oklahoma~20K1.24×
10West Virginia~7K1.22×
11Nevada~20K1.21×
12Colorado~20K1.19×
13Louisiana~20K1.17×
14Tennessee~30K1.14×
15Wyoming~2K1.12×
16Oregon~20K1.11×
17Texas~100K1.08×
18Georgia~40K1.07×
19Ohio~40K1.04×
20Montana~4K1.01×
21South Carolina~20K1.00×
22New Mexico~6K0.95×
23Arkansas~10K0.94×
24Hawaii~5K0.89×
25South Dakota~3K0.85×
26Kentucky~10K0.83×
27Michigan~30K0.78×
28Indiana~20K0.75×
29Florida~60K0.73×
30North Carolina~30K0.73×
31Missouri~10K0.72×
32Delaware~3K0.72×
33Pennsylvania~30K0.69×
34Washington~20K0.63×
35Illinois~30K0.61×
36Virginia~20K0.59×
37North Dakota~2K0.59×
38California~80K0.58×
39Maryland~10K0.56×
40Washington, District of Columbia~2K0.55×
41Wisconsin~10K0.52×
42New Jersey~20K0.51×
43Rhode Island~2K0.51×
44Minnesota~9K0.50×
45Alaska~1K0.50×
46Connecticut~6K0.47×
47Massachusetts~10K0.45×
48New Hampshire~2K0.45×
49Maine~2K0.43×
50New York~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Arizona State Sun Devils football, United States
0.34×1.00×6.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona State Sun Devils football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona State Sun Devils football audience
#·InterestCategoryAffinity×
01CannelloniFood & Beverages130.12×
02Nebraska Cornhuskers footballSports82.59×
03Oregon Ducks footballSports64.35×
04Arkansas Razorbacks footballSports35.69×
05Arizona State UniversityBusiness & Career33.63×
06Miami Hurricanes footballSports32.18×
07Iowa Hawkeyes footballSports29.00×
08Washington Huskies footballSports27.55×
09Ohio State Buckeyes footballSports25.12×
10Pennsylvania LotteryGames22.19×
11University of Central FloridaBusiness & Career22.11×
12Auburn Tigers footballSports19.33×
13Florida State Seminoles footballSports16.26×
14Wisconsin Badgers footballSports15.46×
15Penn State Nittany Lions footballSports15.20×
16Florida Gators footballSports14.62×
17Arizona DiamondbacksSports13.43×
18Tennessee Volunteers footballSports13.38×
19Clemson Tigers footballSports10.36×
20LSU Tigers footballSports8.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona State Sun Devils football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona State Sun Devils football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.13×
Family OrientationCONSERVATISM1.43×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona State Sun Devils football audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona State Sun Devils football have in United States?

Arizona State Sun Devils football has an estimated audience of 1,273,439 people in United States, concentrated in Arizona and Texas.

02

What is the gender split and age of Arizona State Sun Devils football fans?

40.8% of Arizona State Sun Devils football fans are female, 59.2% are male, with an average age of 40.7 years.

03

Which brands do Arizona State Sun Devils football fans like most?

Arizona State Sun Devils football fans show strongest brand affinity for Nebraska Cornhuskers football (82.59×), Oregon Ducks football (64.35×), and Miami Hurricanes football (32.18×) over the country average.

04

Where do Arizona State Sun Devils football fans live in United States?

Arizona State Sun Devils football fans in United States are most concentrated in Arizona (reach ~200K), Texas (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona State Sun Devils football fans also like?

Beyond Arizona State Sun Devils football itself, the audience over-indexes on Oregon Ducks football (64.35×), Miami Hurricanes football (32.18×), Ohio State Buckeyes football (25.12×), and Arizona State University (33.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Arizona State Sun Devils football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona State Sun Devils football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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