Arizona State Sun Devils football Audience in United States

Arizona State Sun Devils football has an estimated audience of 1,283,331 people in United States. 40.8% are female, 59.2% are male, average age 40.7. Top regions: Texas, Arizona, California. Top brand affinities: Capital One, Google Maps, Aaron Rodgers, Circle K, Beetlejuice.

The average Arizona State Sun Devils football fan in United States is 40.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Arizona, California. Top brand affinities include Capital One, Google Maps, Aaron Rodgers, with strongest over-indexing on Capital One (28.22× the country average). Demographically, the Arizona State Sun Devils football audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Arizona State Sun Devils football fans

Demographic split for Arizona State Sun Devils football audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.7
Estimated audience size1,283,331

Audience persona

The typical Arizona State Sun Devils football fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Arizona State Sun Devils football in United States
RegionReachAffinity
Texas123,1931.12×
Arizona114,0474.35×
California85,6410.61×
Florida67,2030.77×
Georgia48,2341.22×
Ohio45,9011.16×
Pennsylvania32,7040.76×
North Carolina30,7470.8×
Tennessee30,2621.18×
Michigan28,5800.85×
Illinois28,1730.66×
Utah27,5292.4×
Colorado26,5291.31×
New York25,7600.36×
Alabama24,9351.39×
Iowa21,5072.03×
South Carolina21,4431.11×
Mississippi20,4041.93×
Virginia19,7180.63×
Louisiana19,5301.18×
Oklahoma19,4011.36×
Indiana19,0940.81×
Oregon18,2341.24×
New Jersey17,6640.54×
Kansas17,2911.71×
Washington17,1810.67×
Missouri16,2370.78×
Nevada14,2601.15×
Kentucky14,1580.88×
Maryland12,6460.57×
Massachusetts12,0590.48×
Nebraska11,2381.75×
Wisconsin10,7250.56×
Arkansas10,1090.96×
Minnesota9,7650.53×
Idaho9,5241.48×
Connecticut6,0890.47×
West Virginia5,8130.97×
New Mexico5,2850.82×
Hawaii5,0060.91×
Montana3,3630.94×
South Dakota2,4980.84×
Delaware2,4030.68×
Wyoming2,1581.13×
Washington, District of Columbia2,1250.55×
New Hampshire2,0600.41×
Rhode Island1,9120.47×
Maine1,8310.4×
North Dakota1,3240.5×
Alaska8640.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona State Sun Devils football audience
BrandAffinityCategory
Capital One28.22×Business & Career
Google Maps16.1×Internet & Social Media
Aaron Rodgers24.22×Sports
Circle K22.82×Shopping
Beetlejuice13.67×Movies & TV
Oregon Ducks football41.16×Sports
Indeed.com10.34×Business & Career
CarGurus14.04×Cars & Mobility
Nebraska Cornhuskers football29.37×Sports
StubHub19.91×Travel & Leisure
Enterprise Rent-A-Car12.6×Cars & Mobility
Bruce Willis14.37×Movies & TV
Luka Dončić21.16×Sports
Google News11.11×News
Khan Academy15.29×Business & Career
DeviantArt12.46×Internet & Social Media
AccuWeather11.26×Home & Garden
Diane Keaton10.68×Movies & TV
ICloud15.66×Technology & Electronics
Charles Barkley29.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona State Sun Devils football audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Social Media UsageJOY1.16
IndividualismJOY1.15
TraditionCONSERVATISM1.13
Family OrientationCONSERVATISM1.12
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Arizona State Sun Devils football
CountryShare
United States93.8%
China1.0%
Australia0.9%

See Arizona State Sun Devils football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Arizona State Sun Devils football have in United States?

Arizona State Sun Devils football has an estimated audience of 1,283,331 people in United States, concentrated in Texas and Arizona.

What is the gender split and age of Arizona State Sun Devils football fans?

40.8% of Arizona State Sun Devils football fans are female, 59.2% are male, with an average age of 40.7 years.

Which brands do Arizona State Sun Devils football fans like most?

Arizona State Sun Devils football fans show strongest brand affinity for Capital One (28.22×), Google Maps (16.1×), and Aaron Rodgers (24.22×) over the country average.

Where do Arizona State Sun Devils football fans live in United States?

Arizona State Sun Devils football fans in United States are most concentrated in Texas (reach 123,193), Arizona (reach 114,047), and California (reach 85,641). These three regions account for the largest share of the active audience.

What other brands do Arizona State Sun Devils football fans also like?

Beyond Arizona State Sun Devils football itself, the audience over-indexes on Google Maps (16.1×), Aaron Rodgers (24.22×), Circle K (22.82×), and Beetlejuice (13.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona State Sun Devils football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.