Rascasse Audience Intelligence

lsu Fan Demographics in United States

lsu has an estimated audience of 4.3M people in United States.

#82among Basketball in United States
#152among teams in United States#667in Sports

The average lsu fan in United States is 37.7 years old, balanced, and lives primarily in Louisiana.

By number of fans, lsu ranks #84 among the 2661 objects in Basketball in United States — 0.5× the group median.

Its fans are 5.0 years older than the group average of 32.7.

Women make up 45.8% of the fan base, 6.0 percentage points more than the group average.

Compared with the other 2660 objects in Basketball, lsu fans stand out for their interest in Arkansas Razorbacks football, Arkansas Razorbacks men's basketball and LSU Tigers football.

Interest is seasonal: September, October and November account for 50% of the year's searches, July is the quietest month.

Most fans live in Louisiana, Texas, California.

Top affinities include Arkansas Razorbacks football, Arkansas Razorbacks men's basketball, LSU Tigers football, with strongest over-indexing on Arkansas Razorbacks football (19.7× the country average).

Demographically, the lsu audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical lsu fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Arkansas Razorbacks football.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
45.8%♀
54.2% male
Age
37.7
average years
Country rank
#7551
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of lsu fans

45.8% are female, 54.2% are male, average age 37.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for lsu audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.7
Estimated audience size4.3M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the lsu audience in United States
Age bracketShare%
16-2427%
25-3419%
35-4418%
45-5419%
55+17%
Fig. 04

Worldwide distribution

75.7%

of the worldwide lsu audience comes from United States.

Worldwide audience distribution share by country for lsu
CountryShare
United States75.7%
Azerbaijan4.9%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

lsu fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~900K15.03×
02Mississippi~200K4.03×
03Alabama~100K2.35×
04Arkansas~60K1.56×
05South Carolina~90K1.28×
06Texas~400K1.27×
07Georgia~200K1.25×
08Tennessee~100K1.17×
09Oklahoma~50K0.91×
10North Carolina~100K0.81×
11Florida~200K0.79×
12Virginia~80K0.77×
13Nebraska~20K0.75×
14Kentucky~40K0.74×
15Maryland~60K0.71×
16Washington, District of Columbia~6K0.71×
17Missouri~50K0.67×
18Delaware~8K0.67×
19Ohio~100K0.66×
20Kansas~20K0.62×
21Illinois~100K0.61×
22Indiana~50K0.59×
23West Virginia~10K0.58×
24Wyoming~4K0.58×
25New Mexico~20K0.57×
26South Dakota~6K0.57×
27Pennsylvania~90K0.56×
28Colorado~40K0.56×
29New Jersey~70K0.55×
30Iowa~20K0.54×
31North Dakota~5K0.54×
32Alaska~5K0.54×
33Connecticut~20K0.53×
34Nevada~20K0.53×
35Montana~7K0.52×
36Arizona~50K0.51×
37Rhode Island~7K0.51×
38Massachusetts~40K0.50×
39Hawaii~9K0.47×
40California~200K0.46×
41Michigan~60K0.46×
42New York~100K0.45×
43Maine~8K0.45×
44New Hampshire~8K0.45×
45Wisconsin~30K0.43×
46Idaho~10K0.43×
47Minnesota~30K0.41×
48Utah~20K0.40×
49Washington~40K0.39×
50Oregon~20K0.35×
Fig. 06

Affinity by region

Affinity by region — lsu, United States
0.35×1.00×15.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the lsu audience vs. the country average
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports19.70×
02Arkansas Razorbacks men's basketballSports15.00×
03LSU Tigers footballSports10.55×
04Thandie NewtonMovies & TV8.53×
05Peter ThielBusiness & Career7.43×
06OzarksMovies & TV5.39×
07Raising Cane's Chicken FingersFood & Beverages5.26×
08New Orleans PelicansSports4.63×
09Sports IllustratedSports4.39×
10Diaper bagKids & Family4.23×
11ClarinetMusic & Radio4.07×
12New Orleans SaintsSports4.02×
13Aaron RodgersSports3.37×
14Atlanta BravesSports3.29×
15AccuWeatherHome & Garden2.92×
16Real propertyHome & Garden2.61×
17Bass guitarMusic & Radio2.59×
18Pizza HutFood & Beverages1.73×
19Planet FitnessSports1.69×
20Chick-fil-AFood & Beverages1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the lsu audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the lsu audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Career OrientationPOWER1.33×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the lsu audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
ExtroversionTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in lsu over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lsu-93164” · Methodology