Rascasse Audience Intelligence

lsu Audience in United States

A data profile of the people who buy, follow and care about lsu in United States — modelled from more than twelve digital signal sources. lsu has an estimated audience of 4,252,143 people in United States.

#82among Basketball in United States#152among Team in United States#666in Sports

The average lsu fan in United States is 36.9 years old, balanced, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, Florida.

Top brand affinities include LSU Tigers football, Raising Cane's Chicken Fingers, Arkansas Razorbacks men's basketball, with strongest over-indexing on LSU Tigers football (10.55× the country average).

Demographically, the lsu audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical lsu fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for LSU Tigers football.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the lsu profile in United States.

Audience size
4.3M
in United States
Gender
45.8%♀
54.2% male
Age
36.9
average years
Country rank
#7636
Team in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of lsu fans

45.8% are female, 54.2% are male, average age 36.9.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for lsu audience in United States
MetricValue
Female45.8%
Male54.2%
Average age36.9
Estimated audience size4,252,143
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the lsu audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

75.8%

of the worldwide lsu audience comes from United States.

Worldwide audience distribution share by country for lsu
CountryShare
United States75.8%
Azerbaijan4.9%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the lsu audience in United States is strongest.

Fig. 05

Top regions by affinity

lsu fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~800K15.03×
02Mississippi~100K4.03×
03Alabama~100K2.35×
04Arkansas~60K1.56×
05South Carolina~80K1.28×
06Texas~500K1.27×
07Georgia~200K1.25×
08Tennessee~100K1.17×
09Oklahoma~40K0.91×
10North Carolina~100K0.81×
11Florida~200K0.79×
12Virginia~80K0.77×
13Nebraska~20K0.75×
14Kentucky~40K0.74×
15Maryland~50K0.71×
16Washington, District of Columbia~9K0.71×
17Missouri~50K0.67×
18Delaware~8K0.67×
19Ohio~90K0.66×
20Kansas~20K0.62×
21Illinois~90K0.61×
22Indiana~50K0.59×
23West Virginia~10K0.58×
24New Mexico~10K0.57×
25South Dakota~6K0.57×
26Pennsylvania~80K0.56×
27Colorado~40K0.56×
28New Jersey~60K0.55×
29Iowa~20K0.54×
30Alaska~5K0.54×
31North Dakota~5K0.54×
32Connecticut~20K0.53×
33Nevada~20K0.53×
34Montana~6K0.52×
35Arizona~50K0.51×
36Rhode Island~7K0.51×
37Massachusetts~40K0.50×
38Vermont~4K0.49×
39Hawaii~9K0.47×
40California~200K0.46×
41Michigan~50K0.46×
42New York~100K0.45×
43New Hampshire~8K0.45×
44Maine~7K0.45×
45Wisconsin~30K0.43×
46Idaho~9K0.43×
47Minnesota~30K0.41×
48Utah~20K0.40×
49Washington~30K0.39×
50Oregon~20K0.35×
Fig. 06

Affinity by region

Affinity by region — lsu, United States
0.35×1.00×15.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the lsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for lsu audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports19.70×
02Arkansas Razorbacks men's basketballSports15.00×
03LSU Tigers footballSports10.55×
04Thandie NewtonMovies & TV8.53×
05Peter ThielBusiness & Career7.43×
06OzarksMovies & TV5.39×
07Raising Cane's Chicken FingersFood & Beverages5.26×
08New Orleans PelicansSports4.63×
09Sports IllustratedSports4.39×
10Diaper bagKids & Family4.23×
11ClarinetMusic & Radio4.07×
12New Orleans SaintsSports4.02×
13Aaron RodgersSports3.37×
14Atlanta BravesSports3.29×
15AccuWeatherHome & Garden2.92×
16Real propertyHome & Garden2.61×
17Bass guitarMusic & Radio2.59×
18Pizza HutFood & Beverages1.73×
19Planet FitnessSports1.69×
20Chick-fil-AFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the lsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by lsu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Career OrientationPOWER1.33×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by lsu audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
ExtroversionTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does lsu have in United States?

lsu has an estimated audience of 4,252,143 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of lsu fans?

45.8% of lsu fans are female, 54.2% are male, with an average age of 36.9 years.

03

Which brands do lsu fans like most?

lsu fans show strongest brand affinity for LSU Tigers football (10.55×), Raising Cane's Chicken Fingers (5.26×), and Arkansas Razorbacks men's basketball (15×) over the country average.

04

Where do lsu fans live in United States?

lsu fans in United States are most concentrated in Louisiana (reach ~800K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do lsu fans also like?

Beyond lsu itself, the audience over-indexes on Raising Cane's Chicken Fingers (5.26×), Arkansas Razorbacks men's basketball (15×), Arkansas Razorbacks football (19.7×), and Peter Thiel (7.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See lsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for lsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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