Arkansas Razorbacks men's basketball Audience in United States

Arkansas Razorbacks men's basketball logo

Arkansas Razorbacks men's basketball has an estimated audience of 3,254,565 people in United States. 41.1% are female, 58.9% are male, average age 34.5. Top regions: Arkansas, Kentucky, Texas. Top brand affinities: Arkansas Razorbacks football, Virginia Tech Hokies men's basketball, Ohio State Buckeyes men's basketball, USC Trojans men's basketball, University of Arkansas.

The average Arkansas Razorbacks men's basketball fan in United States is 34.5 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Kentucky, Texas. Top brand affinities include Arkansas Razorbacks football, Virginia Tech Hokies men's basketball, Ohio State Buckeyes men's basketball, with strongest over-indexing on Arkansas Razorbacks football (75.17× the country average). Demographically, the Arkansas Razorbacks men's basketball audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Arkansas Razorbacks men's basketball fans

Demographic split for Arkansas Razorbacks men's basketball audience in United States
MetricValue
Female41.1%
Male58.9%
Average age34.5
Estimated audience size3,254,565

Audience persona

The typical Arkansas Razorbacks men's basketball fan in United States is more male, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Arkansas Razorbacks football.

Top regions in United States

Top regions ranked by reach for Arkansas Razorbacks men's basketball in United States
RegionReachAffinity
Arkansas759,61528.33×
Kentucky265,3036.5×
Texas125,1190.45×
Tennessee79,2051.21×
Florida60,9930.28×
Missouri55,5011.06×
Oklahoma47,5521.32×
Indiana41,9840.71×
California40,9230.11×
Georgia37,7150.38×
Illinois37,0450.34×
North Carolina35,4830.36×
Ohio32,7410.33×
New York30,5930.17×
Alabama27,9290.61×
Louisiana26,3150.63×
Pennsylvania22,8350.21×
Mississippi22,4150.84×
Kansas21,6540.84×
Michigan19,4380.23×
New Jersey19,2620.23×
Virginia19,2210.24×
Colorado18,0200.35×
South Carolina16,3470.33×
Massachusetts11,1920.17×
Arizona10,7690.16×
Maryland10,4960.19×
Wisconsin9,8090.2×
Nevada8,1060.26×
Iowa8,0730.3×
Washington7,7990.12×
Minnesota7,0490.15×
West Virginia5,4120.36×
Nebraska5,2440.32×
Connecticut5,0990.16×
Oregon3,7580.1×
Utah3,6590.13×
New Mexico2,8950.18×
Idaho2,6920.16×
Washington, District of Columbia2,3880.24×
Hawaii2,2120.16×
Rhode Island1,7940.17×
Montana1,6820.19×
Delaware1,6390.18×
South Dakota1,4850.2×
Maine1,4320.12×
North Dakota1,2960.19×
New Hampshire1,2510.1×
Alaska9720.14×
Wyoming8230.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks men's basketball audience
BrandAffinityCategory
Arkansas Razorbacks football75.17×Sports
Virginia Tech Hokies men's basketball97.26×Sports
Ohio State Buckeyes men's basketball58.19×Sports
USC Trojans men's basketball60.02×Sports
University of Arkansas38.26×Business & Career
Gonzaga Bulldogs men's basketball35.38×Sports
Virginia Cavaliers men's basketball34.87×Sports
Missouri Tigers68.34×Sports
Victor Wembanyama18.15×Sports
Oklahoma City Thunder9.28×Sports
Minnesota Timberwolves12.02×Sports
Alabama Crimson Tide men's basketball52.14×Sports
Marquette Golden Eagles men's basketball30.46×Sports
Villanova Wildcats men's basketball34.75×Sports
Milwaukee Bucks9.94×Sports
Tennessee Volunteers basketball56.24×Sports
Washington Wizards13.65×Sports
Detroit Pistons10.97×Sports
Oklahoma Sooners men's basketball57.21×Sports
NBA draft28.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas Razorbacks men's basketball audience
TraitClusterScore
TraditionCONSERVATISM1.32
PatriotismCONSERVATISM1.13
DIY MentalityTHRILL1.05
Sports ActivityPOWER1.04
Family OrientationCONSERVATISM0.99
Risk AppetiteTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Arkansas Razorbacks men's basketball
CountryShare
United States91.6%
Germany1.0%
Canada0.9%

See Arkansas Razorbacks men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Arkansas Razorbacks men's basketball have in United States?

Arkansas Razorbacks men's basketball has an estimated audience of 3,254,565 people in United States, concentrated in Arkansas and Kentucky.

What is the gender split and age of Arkansas Razorbacks men's basketball fans?

41.1% of Arkansas Razorbacks men's basketball fans are female, 58.9% are male, with an average age of 34.5 years.

Which brands do Arkansas Razorbacks men's basketball fans like most?

Arkansas Razorbacks men's basketball fans show strongest brand affinity for Arkansas Razorbacks football (75.17×), Virginia Tech Hokies men's basketball (97.26×), and Ohio State Buckeyes men's basketball (58.19×) over the country average.

Where do Arkansas Razorbacks men's basketball fans live in United States?

Arkansas Razorbacks men's basketball fans in United States are most concentrated in Arkansas (reach 759,615), Kentucky (reach 265,303), and Texas (reach 125,119). These three regions account for the largest share of the active audience.

What other brands do Arkansas Razorbacks men's basketball fans also like?

Beyond Arkansas Razorbacks men's basketball itself, the audience over-indexes on Virginia Tech Hokies men's basketball (97.26×), Ohio State Buckeyes men's basketball (58.19×), USC Trojans men's basketball (60.02×), and University of Arkansas (38.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.