Rascasse Audience Intelligence

Arkansas Razorbacks men's basketball Audience in United States

A data profile of the people who buy, follow and care about Arkansas Razorbacks men's basketball in United States — modelled from more than twelve digital signal sources. Arkansas Razorbacks men's basketball has an estimated audience of 3,234,008 people in United States.

#98among Basketball in United States#182among Team in United States#850in Sports

The average Arkansas Razorbacks men's basketball fan in United States is 34.5 years old, more male, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Kentucky, Texas.

Top brand affinities include Virginia Tech Hokies men's basketball, Arkansas Razorbacks football, Victor Wembanyama, with strongest over-indexing on Virginia Tech Hokies men's basketball (97.26× the country average).

Demographically, the Arkansas Razorbacks men's basketball audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arkansas Razorbacks men's basketball fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Virginia Tech Hokies men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arkansas Razorbacks men's basketball profile in United States.

Audience size
3.2M
in United States
Gender
41.1%♀
58.9% male
Age
34.5
average years
Country rank
#9642
Team in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arkansas Razorbacks men's basketball fans

41.1% are female, 58.9% are male, average age 34.5.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Arkansas Razorbacks men's basketball audience in United States
MetricValue
Female41.1%
Male58.9%
Average age34.5
Estimated audience size3,234,008
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Arkansas Razorbacks men's basketball audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Arkansas Razorbacks men's basketball audience comes from United States.

Worldwide audience distribution share by country for Arkansas Razorbacks men's basketball
CountryShare
United States91.8%
Germany1.0%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arkansas Razorbacks men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Arkansas Razorbacks men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~800K29.90×
02Kentucky~200K5.61×
03Oklahoma~50K1.35×
04Tennessee~70K1.14×
05Missouri~60K1.09×
06Mississippi~20K0.87×
07Kansas~20K0.86×
08Alabama~30K0.69×
09Indiana~40K0.62×
10Louisiana~30K0.61×
11Texas~100K0.45×
12West Virginia~5K0.36×
13Georgia~30K0.35×
14Nebraska~6K0.35×
15North Carolina~30K0.34×
16Illinois~40K0.33×
17Colorado~20K0.33×
18South Carolina~20K0.33×
19Iowa~9K0.33×
20Ohio~30K0.30×
21Florida~60K0.28×
22Nevada~9K0.27×
23North Dakota~2K0.27×
24Michigan~20K0.26×
25Washington, District of Columbia~3K0.26×
26South Dakota~2K0.25×
27Virginia~20K0.24×
28Montana~2K0.24×
29Delaware~2K0.24×
30Alaska~2K0.24×
31Vermont~1K0.23×
32New Jersey~20K0.22×
33Arizona~10K0.22×
34Wisconsin~10K0.22×
35Rhode Island~2K0.22×
36Pennsylvania~20K0.21×
37New Mexico~3K0.21×
38Hawaii~3K0.21×
39Maryland~10K0.20×
40Idaho~3K0.20×
41Connecticut~6K0.19×
42Maine~2K0.18×
43Massachusetts~10K0.17×
44New York~30K0.16×
45Minnesota~7K0.16×
46New Hampshire~2K0.16×
47Utah~4K0.15×
48Washington~8K0.13×
49Oregon~5K0.12×
50California~40K0.11×
Fig. 06

Affinity by region

Affinity by region — Arkansas Razorbacks men's basketball, United States
0.11×1.00×29.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arkansas Razorbacks men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks men's basketball audience
#·InterestCategoryAffinity×
01Virginia Tech Hokies men's basketballSports97.26×
02Arkansas Razorbacks footballSports75.17×
03Missouri TigersSports68.34×
04USC Trojans men's basketballSports60.02×
05Ohio State Buckeyes men's basketballSports58.19×
06Oklahoma Sooners men's basketballSports57.21×
07Tennessee Volunteers basketballSports56.24×
08Iowa Hawkeyes men's basketballSports55.01×
09Alabama Crimson Tide men's basketballSports52.14×
10University of ArkansasBusiness & Career38.26×
11Gonzaga Bulldogs men's basketballSports35.38×
12Virginia Cavaliers men's basketballSports34.87×
13Villanova Wildcats men's basketballSports34.75×
14NBA draftSports28.29×
15Victor WembanyamaSports18.15×
16Washington WizardsSports13.65×
17Minnesota TimberwolvesSports12.02×
18Detroit PistonsSports10.97×
19Milwaukee BucksSports9.94×
20Oklahoma City ThunderSports9.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arkansas Razorbacks men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arkansas Razorbacks men's basketball audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.12×
Early Adopter MentalityPOWER1.11×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arkansas Razorbacks men's basketball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
TraditionCONSERVATISM0.88×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arkansas Razorbacks men's basketball have in United States?

Arkansas Razorbacks men's basketball has an estimated audience of 3,234,008 people in United States, concentrated in Arkansas and Kentucky.

02

What is the gender split and age of Arkansas Razorbacks men's basketball fans?

41.1% of Arkansas Razorbacks men's basketball fans are female, 58.9% are male, with an average age of 34.5 years.

03

Which brands do Arkansas Razorbacks men's basketball fans like most?

Arkansas Razorbacks men's basketball fans show strongest brand affinity for Virginia Tech Hokies men's basketball (97.26×), Arkansas Razorbacks football (75.17×), and Victor Wembanyama (18.15×) over the country average.

04

Where do Arkansas Razorbacks men's basketball fans live in United States?

Arkansas Razorbacks men's basketball fans in United States are most concentrated in Arkansas (reach ~800K), Kentucky (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Arkansas Razorbacks men's basketball fans also like?

Beyond Arkansas Razorbacks men's basketball itself, the audience over-indexes on Arkansas Razorbacks football (75.17×), Victor Wembanyama (18.15×), Ohio State Buckeyes men's basketball (58.19×), and USC Trojans men's basketball (60.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Arkansas Razorbacks men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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