USC Trojans men's basketball Audience in United States

USC Trojans men's basketball has an estimated audience of 988,162 people in United States. 34.4% are female, 65.6% are male, average age 37.3. Top regions: California, Texas, Arkansas. Top brand affinities: NBA League Pass, Gonzaga Bulldogs men's basketball, Jonas Brothers, PSV Eindhoven, Arkansas Razorbacks men's basketball.

The average USC Trojans men's basketball fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arkansas. Top brand affinities include NBA League Pass, Gonzaga Bulldogs men's basketball, Jonas Brothers, with strongest over-indexing on NBA League Pass (39.89× the country average). Demographically, the USC Trojans men's basketball audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of USC Trojans men's basketball fans

Demographic split for USC Trojans men's basketball audience in United States
MetricValue
Female34.4%
Male65.6%
Average age37.3
Estimated audience size988,162

Audience persona

The typical USC Trojans men's basketball fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for NBA League Pass.

Top regions in United States

Top regions ranked by reach for USC Trojans men's basketball in United States
RegionReachAffinity
California267,4842.46×
Texas59,2700.7×
Arkansas58,0987.14×
Arizona41,6192.06×
Florida40,3860.6×
New York33,1180.6×
Alabama31,6022.29×
Illinois31,4130.95×
South Carolina29,1091.96×
North Carolina26,8060.9×
Ohio26,4800.87×
Michigan26,0961.01×
Indiana25,3381.4×
Georgia24,2760.8×
Pennsylvania19,4540.58×
Nevada18,7311.96×
Tennessee18,1150.91×
New Jersey16,0250.64×
Virginia15,7350.65×
Maryland14,3360.84×
Kentucky13,9831.13×
Louisiana13,8991.09×
Washington12,2400.62×
Wisconsin11,4490.77×
Massachusetts11,0630.57×
Missouri10,8560.68×
Iowa9,7821.2×
Mississippi9,6231.18×
Colorado9,2410.59×
Oregon7,7960.69×
Connecticut7,7780.78×
Oklahoma6,9640.63×
Nebraska6,8511.38×
Minnesota6,7910.48×
Kansas5,7840.74×
Utah4,8210.54×
Hawaii3,8970.92×
New Mexico3,8770.78×
Idaho3,7460.76×
Washington, District of Columbia2,5090.84×
West Virginia2,3380.51×
Delaware2,0760.76×
Rhode Island2,0430.65×
Alaska2,0310.96×
South Dakota1,6090.7×
Montana1,5890.58×
New Hampshire1,4350.37×
Maine1,1390.32×
North Dakota8890.44×
Wyoming6370.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USC Trojans men's basketball audience
BrandAffinityCategory
NBA League Pass39.89×Sports
Gonzaga Bulldogs men's basketball35.27×Sports
Jonas Brothers28.87×Music & Radio
PSV Eindhoven56.1×Sports
Arkansas Razorbacks men's basketball25.21×Sports
Maryland Terrapins men's basketball45.88×Sports
Duke Blue Devils men's basketball11.56×Sports
Memphis Tigers men's basketball38.08×Sports
Voltaire30.37×Literature
NBA draft21.28×Sports
Seattle Mariners6.82×Sports
College basketball4.4×Sports
Kansas Jayhawks men's basketball21.26×Sports
Alabama Crimson Tide men's basketball27.36×Sports
Minnesota Timberwolves6.16×Sports
FC Bayern Munich5.03×Sports
Wisconsin Badgers men's basketball14.25×Sports
NBA Finals3.23×Sports
World Series6.84×Sports
Planet Fitness2.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USC Trojans men's basketball audience
TraitClusterScore
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.38
TraditionCONSERVATISM1.21
Family OrientationCONSERVATISM1.21
LGBTQ+ IdentityOPEN1.14
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for USC Trojans men's basketball
CountryShare
United States88.9%
United Kingdom1.8%
Canada1.8%

See USC Trojans men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does USC Trojans men's basketball have in United States?

USC Trojans men's basketball has an estimated audience of 988,162 people in United States, concentrated in California and Texas.

What is the gender split and age of USC Trojans men's basketball fans?

34.4% of USC Trojans men's basketball fans are female, 65.6% are male, with an average age of 37.3 years.

Which brands do USC Trojans men's basketball fans like most?

USC Trojans men's basketball fans show strongest brand affinity for NBA League Pass (39.89×), Gonzaga Bulldogs men's basketball (35.27×), and Jonas Brothers (28.87×) over the country average.

Where do USC Trojans men's basketball fans live in United States?

USC Trojans men's basketball fans in United States are most concentrated in California (reach 267,484), Texas (reach 59,270), and Arkansas (reach 58,098). These three regions account for the largest share of the active audience.

What other brands do USC Trojans men's basketball fans also like?

Beyond USC Trojans men's basketball itself, the audience over-indexes on Gonzaga Bulldogs men's basketball (35.27×), Jonas Brothers (28.87×), PSV Eindhoven (56.1×), and Arkansas Razorbacks men's basketball (25.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.