USC Trojans men's basketball Audience in United States

USC Trojans men's basketball logo

USC Trojans men's basketball has an estimated audience of 988,162 people in United States. 34.4% are female, 65.6% are male, average age 37.3. Top regions: California, Texas, Arkansas. Top brand affinities: Quiche, Kevin Carroll, Find Me Guilty, Sinaloa, Graham Greene.

The average USC Trojans men's basketball fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arkansas. Top brand affinities include Quiche, Kevin Carroll, Find Me Guilty, with strongest over-indexing on Quiche (25.21× the country average). Demographically, the USC Trojans men's basketball audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of USC Trojans men's basketball fans

Demographic split for USC Trojans men's basketball audience in United States
MetricValue
Female34.4%
Male65.6%
Average age37.3
Estimated audience size988,162

Audience persona

The typical USC Trojans men's basketball fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Quiche.

Top regions in United States

Top regions ranked by reach for USC Trojans men's basketball in United States
RegionReachAffinity
California267,4842.46×
Texas59,2700.7×
Arkansas58,0987.14×
Arizona41,6192.06×
Florida40,3860.6×
New York33,1180.6×
Alabama31,6022.29×
Illinois31,4130.95×
South Carolina29,1091.96×
North Carolina26,8060.9×
Ohio26,4800.87×
Michigan26,0961.01×
Indiana25,3381.4×
Georgia24,2760.8×
Pennsylvania19,4540.58×
Nevada18,7311.96×
Tennessee18,1150.91×
New Jersey16,0250.64×
Virginia15,7350.65×
Maryland14,3360.84×
Kentucky13,9831.13×
Louisiana13,8991.09×
Washington12,2400.62×
Wisconsin11,4490.77×
Massachusetts11,0630.57×
Missouri10,8560.68×
Iowa9,7821.2×
Mississippi9,6231.18×
Colorado9,2410.59×
Oregon7,7960.69×
Connecticut7,7780.78×
Oklahoma6,9640.63×
Nebraska6,8511.38×
Minnesota6,7910.48×
Kansas5,7840.74×
Utah4,8210.54×
Hawaii3,8970.92×
New Mexico3,8770.78×
Idaho3,7460.76×
Washington, District of Columbia2,5090.84×
West Virginia2,3380.51×
Delaware2,0760.76×
Rhode Island2,0430.65×
Alaska2,0310.96×
South Dakota1,6090.7×
Montana1,5890.58×
New Hampshire1,4350.37×
Maine1,1390.32×
North Dakota8890.44×
Wyoming6370.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USC Trojans men's basketball audience
BrandAffinityCategory
Quiche25.21×Food & Beverages
Kevin Carroll45.88×Movies & TV
Find Me Guilty39.89×Movies & TV
Sinaloa3.27×Travel & Leisure
Graham Greene5.08×Literature
UK garage4.4×Music & Radio
Justice2.2×Politics & Society
Unique Gifts1.68×Shopping
Jesse Plemons2.3×Movies & TV
Nick Jr. (Australia)5.53×Kids & Family
Chili con carne4.97×Food & Beverages
Pro-Ject2.47×Music & Radio
Birthday Gifts1.87×Kids & Family
Jonathan Davis5.4×Music & Radio
Staycation1.71×Home & Garden
Chromebook2.89×Technology & Electronics
Noodle (Gorillaz)1.77×Music & Radio
Nebraska Cornhuskers football1.74×Sports
Isometric exercise4.16×Sports
Urban horticulture1.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USC Trojans men's basketball audience
TraitClusterScore
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.38
TraditionCONSERVATISM1.21
Family OrientationCONSERVATISM1.21
LGBTQ+ IdentityOPEN1.14
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for USC Trojans men's basketball
CountryShare
United States88.9%
United Kingdom1.8%
Canada1.8%

See USC Trojans men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does USC Trojans men's basketball have in United States?

USC Trojans men's basketball has an estimated audience of 988,162 people in United States, concentrated in California and Texas.

What is the gender split and age of USC Trojans men's basketball fans?

34.4% of USC Trojans men's basketball fans are female, 65.6% are male, with an average age of 37.3 years.

Which brands do USC Trojans men's basketball fans like most?

USC Trojans men's basketball fans show strongest brand affinity for Quiche (25.21×), Kevin Carroll (45.88×), and Find Me Guilty (39.89×) over the country average.

Where do USC Trojans men's basketball fans live in United States?

USC Trojans men's basketball fans in United States are most concentrated in California (reach 267,484), Texas (reach 59,270), and Arkansas (reach 58,098). These three regions account for the largest share of the active audience.

What other brands do USC Trojans men's basketball fans also like?

Beyond USC Trojans men's basketball itself, the audience over-indexes on Kevin Carroll (45.88×), Find Me Guilty (39.89×), Sinaloa (3.27×), and Graham Greene (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.