Rascasse Audience Intelligence

USC Trojans men's basketball Audience in United States

A data profile of the people who buy, follow and care about USC Trojans men's basketball in United States — modelled from more than twelve digital signal sources. USC Trojans men's basketball has an estimated audience of 1,004,113 people in United States.

#282among Basketball in United States#357among Team in United States#2173in Sports

The average USC Trojans men's basketball fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arkansas, Texas.

Top brand affinities include Arkansas Razorbacks men's basketball, Gonzaga Bulldogs men's basketball, NBA League Pass, with strongest over-indexing on Arkansas Razorbacks men's basketball (60.02× the country average).

Demographically, the USC Trojans men's basketball audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USC Trojans men's basketball fan in United States is more male, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USC Trojans men's basketball profile in United States.

Audience size
1M
in United States
Gender
34.4%♀
65.6% male
Age
37.3
average years
Country rank
#23608
Team in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USC Trojans men's basketball fans

34.4% are female, 65.6% are male, average age 37.3.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for USC Trojans men's basketball audience in United States
MetricValue
Female34.4%
Male65.6%
Average age37.3
Estimated audience size1,004,113
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the USC Trojans men's basketball audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3918%
40-4916%
50+19%
Fig. 04

Worldwide distribution

88.1%

of the worldwide USC Trojans men's basketball audience comes from United States.

Worldwide audience distribution share by country for USC Trojans men's basketball
CountryShare
United States88.1%
United Kingdom1.8%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USC Trojans men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

USC Trojans men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K6.63×
02California~300K2.34×
03Alabama~30K2.33×
04Arizona~40K2.04×
05Nevada~20K1.87×
06South Carolina~30K1.86×
07Nebraska~8K1.58×
08Indiana~20K1.34×
09Mississippi~10K1.30×
10Iowa~10K1.26×
11Kentucky~10K1.14×
12Louisiana~10K1.12×
13Michigan~30K1.10×
14Hawaii~5K1.06×
15Alaska~2K1.03×
16Ohio~30K0.95×
17Illinois~30K0.93×
18North Carolina~30K0.93×
19Tennessee~20K0.90×
20Washington, District of Columbia~3K0.90×
21Maryland~10K0.88×
22Delaware~2K0.87×
23Georgia~20K0.82×
24South Dakota~2K0.80×
25Kansas~6K0.79×
26Idaho~4K0.78×
27Connecticut~8K0.77×
28Wisconsin~10K0.76×
29New Mexico~4K0.76×
30Missouri~10K0.73×
31Rhode Island~2K0.71×
32Virginia~20K0.68×
33Washington~10K0.66×
34Oregon~7K0.66×
35New Jersey~20K0.64×
36Montana~2K0.64×
37Texas~50K0.63×
38Oklahoma~7K0.62×
39Florida~40K0.61×
40Pennsylvania~20K0.61×
41West Virginia~3K0.61×
42New York~30K0.60×
43Colorado~9K0.59×
44Utah~5K0.59×
45Massachusetts~10K0.58×
46North Dakota~1K0.57×
47Minnesota~8K0.53×
48Vermont<1K0.53×
49New Hampshire~2K0.46×
50Maine~2K0.45×
Fig. 06

Affinity by region

Affinity by region — USC Trojans men's basketball, United States
0.45×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USC Trojans men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USC Trojans men's basketball audience
#·InterestCategoryAffinity×
01Memphis Tigers men's basketballSports77.08×
02Maryland Terrapins men's basketballSports67.44×
03Arkansas Razorbacks men's basketballSports60.02×
04Gonzaga Bulldogs men's basketballSports55.68×
05UCLA Bruins men's basketballSports46.94×
06Alabama Crimson Tide men's basketballSports41.38×
07NBA League PassSports39.70×
08North Carolina Tar Heels men's basketballSports31.94×
09Kansas Jayhawks men's basketballSports30.58×
10Jonas BrothersMusic & Radio29.64×
11Wisconsin Badgers men's basketballSports29.42×
12Iowa Hawkeyes men's basketballSports25.34×
13Virginia Cavaliers men's basketballSports23.91×
14NBA draftSports23.04×
15VoltaireLiterature18.60×
16Duke Blue Devils men's basketballSports16.42×
17Daft PunkMusic & Radio14.09×
18Seattle MarinersSports9.67×
19World SeriesSports8.47×
20FedExBusiness & Career3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USC Trojans men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USC Trojans men's basketball audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
PatriotismCONSERVATISM1.59×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USC Trojans men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USC Trojans men's basketball have in United States?

USC Trojans men's basketball has an estimated audience of 1,004,113 people in United States, concentrated in California and Arkansas.

02

What is the gender split and age of USC Trojans men's basketball fans?

34.4% of USC Trojans men's basketball fans are female, 65.6% are male, with an average age of 37.3 years.

03

Which brands do USC Trojans men's basketball fans like most?

USC Trojans men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (60.02×), Gonzaga Bulldogs men's basketball (55.68×), and NBA League Pass (39.7×) over the country average.

04

Where do USC Trojans men's basketball fans live in United States?

USC Trojans men's basketball fans in United States are most concentrated in California (reach ~300K), Arkansas (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do USC Trojans men's basketball fans also like?

Beyond USC Trojans men's basketball itself, the audience over-indexes on Gonzaga Bulldogs men's basketball (55.68×), NBA League Pass (39.7×), Maryland Terrapins men's basketball (67.44×), and UCLA Bruins men's basketball (46.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See USC Trojans men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USC Trojans men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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