Iowa Hawkeyes men's basketball Audience in United States
Iowa Hawkeyes men's basketball has an estimated audience of 441,661 people in United States. 44.5% are female, 55.5% are male, average age 35.6. Top regions: Iowa, Illinois, Florida. Top brand affinities: Arkansas Razorbacks men's basketball, Virginia Tech Hokies men's basketball, Gonzaga Bulldogs men's basketball, Polo Ralph Lauren, Ohio State Buckeyes men's basketball.
The average Iowa Hawkeyes men's basketball fan in United States is 35.6 years old, more male, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Florida. Top brand affinities include Arkansas Razorbacks men's basketball, Virginia Tech Hokies men's basketball, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Arkansas Razorbacks men's basketball (32.11× the country average). Demographically, the Iowa Hawkeyes men's basketball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Iowa Hawkeyes men's basketball fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 35.6 |
| Estimated audience size | 441,661 |
Audience persona
The typical Iowa Hawkeyes men's basketball fan in United States is more male, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Iowa | 126,415 | 34.74× |
| Illinois | 12,080 | 0.82× |
| Florida | 8,491 | 0.28× |
| Arizona | 5,811 | 0.64× |
| Minnesota | 5,636 | 0.89× |
| Texas | 5,616 | 0.15× |
| Indiana | 5,134 | 0.64× |
| Michigan | 5,119 | 0.44× |
| California | 4,563 | 0.09× |
| Wisconsin | 4,333 | 0.65× |
| Nebraska | 4,097 | 1.85× |
| Missouri | 3,713 | 0.52× |
| Ohio | 3,162 | 0.23× |
| North Carolina | 2,673 | 0.2× |
| Colorado | 2,502 | 0.36× |
| New York | 2,489 | 0.1× |
| Tennessee | 2,261 | 0.26× |
| Pennsylvania | 2,102 | 0.14× |
| Alabama | 1,754 | 0.28× |
| South Dakota | 1,752 | 1.72× |
| Georgia | 1,711 | 0.13× |
| Kentucky | 1,702 | 0.31× |
| Kansas | 1,575 | 0.45× |
| Virginia | 1,572 | 0.15× |
| Maryland | 1,323 | 0.17× |
| New Jersey | 1,320 | 0.12× |
| South Carolina | 1,252 | 0.19× |
| Arkansas | 1,236 | 0.34× |
| Mississippi | 1,218 | 0.33× |
| Louisiana | 1,193 | 0.21× |
| Washington | 1,190 | 0.13× |
| Nevada | 1,099 | 0.26× |
| Massachusetts | 940 | 0.11× |
| Oklahoma | 731 | 0.15× |
| Utah | 713 | 0.18× |
| Oregon | 555 | 0.11× |
| Connecticut | 527 | 0.12× |
| West Virginia | 450 | 0.22× |
| Idaho | 442 | 0.2× |
| New Mexico | 364 | 0.16× |
| Hawaii | 292 | 0.15× |
| Rhode Island | 277 | 0.2× |
| North Dakota | 260 | 0.29× |
| Montana | 231 | 0.19× |
| Delaware | 216 | 0.18× |
| Washington, District of Columbia | 202 | 0.15× |
| New Hampshire | 182 | 0.1× |
| Wyoming | 175 | 0.27× |
| Maine | 172 | 0.11× |
| Alaska | 169 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arkansas Razorbacks men's basketball | 32.11× | Sports |
| Virginia Tech Hokies men's basketball | 52.96× | Sports |
| Gonzaga Bulldogs men's basketball | 22.9× | Sports |
| Polo Ralph Lauren | 16.51× | Fashion & Accessoires |
| Ohio State Buckeyes men's basketball | 27.14× | Sports |
| Minnesota Timberwolves | 8.62× | Sports |
| Alabama Crimson Tide men's basketball | 37.45× | Sports |
| Milwaukee Bucks | 6.75× | Sports |
| Washington Wizards | 9.42× | Sports |
| Iowa Hawkeyes football | 19.18× | Sports |
| Villanova Wildcats men's basketball | 22.25× | Sports |
| Terry Bradshaw | 14.17× | Sports |
| Oklahoma City Thunder | 5.28× | Sports |
| Portland Trail Blazers | 7.42× | Sports |
| Victor Wembanyama | 10.21× | Sports |
| Virginia Cavaliers men's basketball | 18.12× | Sports |
| Utah Jazz | 8× | Sports |
| Atlanta Hawks | 8.04× | Sports |
| Houston Rockets | 6.16× | Sports |
| Seton Hall Pirates men's basketball | 34.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.37 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Sports Activity | POWER | 1.08 |
| Community Orientation | OPEN | 1.04 |
| Travelling | THRILL | 0.93 |
| Healthy Lifestyle | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| China | 0.6% |
| Philippines | 0.3% |
See Iowa Hawkeyes men's basketball audiences in other countries
- Iowa Hawkeyes men's basketball — Germany
- Iowa Hawkeyes men's basketball — United Kingdom
- Iowa Hawkeyes men's basketball — France
- Iowa Hawkeyes men's basketball — Italy
- Iowa Hawkeyes men's basketball — Spain
- Iowa Hawkeyes men's basketball — Brazil
- Iowa Hawkeyes men's basketball — Japan
- Iowa Hawkeyes men's basketball — South Korea
- Iowa Hawkeyes men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Iowa Hawkeyes men's basketball have in United States?
Iowa Hawkeyes men's basketball has an estimated audience of 441,661 people in United States, concentrated in Iowa and Illinois.
What is the gender split and age of Iowa Hawkeyes men's basketball fans?
44.5% of Iowa Hawkeyes men's basketball fans are female, 55.5% are male, with an average age of 35.6 years.
Which brands do Iowa Hawkeyes men's basketball fans like most?
Iowa Hawkeyes men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (32.11×), Virginia Tech Hokies men's basketball (52.96×), and Gonzaga Bulldogs men's basketball (22.9×) over the country average.
Where do Iowa Hawkeyes men's basketball fans live in United States?
Iowa Hawkeyes men's basketball fans in United States are most concentrated in Iowa (reach 126,415), Illinois (reach 12,080), and Florida (reach 8,491). These three regions account for the largest share of the active audience.
What other brands do Iowa Hawkeyes men's basketball fans also like?
Beyond Iowa Hawkeyes men's basketball itself, the audience over-indexes on Virginia Tech Hokies men's basketball (52.96×), Gonzaga Bulldogs men's basketball (22.9×), Polo Ralph Lauren (16.51×), and Ohio State Buckeyes men's basketball (27.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.