Rascasse Audience Intelligence

Iowa Hawkeyes men's basketball Audience in United States

A data profile of the people who buy, follow and care about Iowa Hawkeyes men's basketball in United States — modelled from more than twelve digital signal sources. Iowa Hawkeyes men's basketball has an estimated audience of 890,491 people in United States.

#318among Basketball in United States#387among Team in United States#2372in Sports

The average Iowa Hawkeyes men's basketball fan in United States is 35.6 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, Illinois, Florida.

Top brand affinities include Arkansas Razorbacks men's basketball, Virginia Tech Hokies men's basketball, Polo Ralph Lauren, with strongest over-indexing on Arkansas Razorbacks men's basketball (32.11× the country average).

Demographically, the Iowa Hawkeyes men's basketball audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa Hawkeyes men's basketball fan in United States is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa Hawkeyes men's basketball profile in United States.

Audience size
890K
in United States
Gender
44.5%♀
55.5% male
Age
35.6
average years
Country rank
#25572
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa Hawkeyes men's basketball fans

44.5% are female, 55.5% are male, average age 35.6.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Iowa Hawkeyes men's basketball audience in United States
MetricValue
Female44.5%
Male55.5%
Average age35.6
Estimated audience size890,491
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Iowa Hawkeyes men's basketball audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Iowa Hawkeyes men's basketball audience comes from United States.

Worldwide audience distribution share by country for Iowa Hawkeyes men's basketball
CountryShare
United States98.1%
Spain0.7%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa Hawkeyes men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa Hawkeyes men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K35.05×
02Nebraska~5K2.29×
03South Dakota~2K1.96×
04Minnesota~6K0.93×
05Illinois~10K0.73×
06Vermont<1K0.64×
07Missouri~4K0.61×
08Alaska<1K0.61×
09Arizona~5K0.59×
10Wisconsin~4K0.57×
11Kansas~2K0.54×
12Indiana~4K0.53×
13North Dakota<1K0.53×
14New Hampshire<1K0.48×
15Maine<1K0.48×
16Rhode Island<1K0.48×
17Montana<1K0.47×
18Delaware<1K0.46×
19West Virginia<1K0.43×
20Michigan~5K0.41×
21Hawaii<1K0.40×
22Mississippi~1K0.39×
23Arkansas~1K0.39×
24Washington, District of Columbia<1K0.39×
25Idaho<1K0.38×
26Colorado~3K0.37×
27New Mexico<1K0.36×
28Kentucky~2K0.33×
29Alabama~2K0.31×
30Nevada~1K0.31×
31Oklahoma~1K0.29×
32Utah~1K0.29×
33Florida~8K0.28×
34Tennessee~3K0.28×
35Louisiana~2K0.28×
36Connecticut~1K0.28×
37South Carolina~2K0.26×
38Oregon~1K0.26×
39Ohio~3K0.24×
40North Carolina~3K0.22×
41Maryland~2K0.22×
42Virginia~2K0.19×
43Washington~2K0.19×
44Massachusetts~2K0.19×
45New Jersey~2K0.18×
46Pennsylvania~3K0.17×
47Georgia~2K0.17×
48Texas~6K0.16×
49New York~3K0.13×
50California~5K0.10×
Fig. 06

Affinity by region

Affinity by region — Iowa Hawkeyes men's basketball, United States
0.10×1.00×35.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa Hawkeyes men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes men's basketball audience
#·InterestCategoryAffinity×
01Virginia Tech Hokies men's basketballSports52.96×
02Alabama Crimson Tide men's basketballSports37.45×
03Seton Hall Pirates men's basketballSports34.20×
04Arkansas Razorbacks men's basketballSports32.11×
05Ohio State Buckeyes men's basketballSports27.14×
06Gonzaga Bulldogs men's basketballSports22.90×
07Villanova Wildcats men's basketballSports22.25×
08Iowa Hawkeyes footballSports19.18×
09Virginia Cavaliers men's basketballSports18.12×
10Polo Ralph LaurenFashion & Accessoires16.51×
11Terry BradshawSports14.17×
12Victor WembanyamaSports10.21×
13Washington WizardsSports9.42×
14Minnesota TimberwolvesSports8.62×
15Atlanta HawksSports8.04×
16Utah JazzSports8.00×
17Portland Trail BlazersSports7.42×
18Milwaukee BucksSports6.75×
19Detroit PistonsSports6.43×
20Oklahoma City ThunderSports5.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa Hawkeyes men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa Hawkeyes men's basketball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.12×
Convenience OrientationPREMIUM1.04×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa Hawkeyes men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iowa Hawkeyes men's basketball have in United States?

Iowa Hawkeyes men's basketball has an estimated audience of 890,491 people in United States, concentrated in Iowa and Illinois.

02

What is the gender split and age of Iowa Hawkeyes men's basketball fans?

44.5% of Iowa Hawkeyes men's basketball fans are female, 55.5% are male, with an average age of 35.6 years.

03

Which brands do Iowa Hawkeyes men's basketball fans like most?

Iowa Hawkeyes men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (32.11×), Virginia Tech Hokies men's basketball (52.96×), and Polo Ralph Lauren (16.51×) over the country average.

04

Where do Iowa Hawkeyes men's basketball fans live in United States?

Iowa Hawkeyes men's basketball fans in United States are most concentrated in Iowa (reach ~100K), Illinois (reach ~10K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa Hawkeyes men's basketball fans also like?

Beyond Iowa Hawkeyes men's basketball itself, the audience over-indexes on Virginia Tech Hokies men's basketball (52.96×), Polo Ralph Lauren (16.51×), Victor Wembanyama (10.21×), and Gonzaga Bulldogs men's basketball (22.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Iowa Hawkeyes men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →