Rascasse Audience Intelligence

Ohio State Buckeyes men's basketball Audience in United States

A data profile of the people who buy, follow and care about Ohio State Buckeyes men's basketball in United States — modelled from more than twelve digital signal sources. Ohio State Buckeyes men's basketball has an estimated audience of 1,103,697 people in United States.

#264among Basketball in United States#341among Team in United States#2042in Sports

The average Ohio State Buckeyes men's basketball fan in United States is 39.0 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Michigan.

Top brand affinities include Arkansas Razorbacks men's basketball, Columbus Blue Jackets, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Arkansas Razorbacks men's basketball (58.19× the country average).

Demographically, the Ohio State Buckeyes men's basketball audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio State Buckeyes men's basketball fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio State Buckeyes men's basketball profile in United States.

Audience size
1.1M
in United States
Gender
43.0%♀
57.0% male
Age
39.0
average years
Country rank
#22127
Team in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio State Buckeyes men's basketball fans

43.0% are female, 57.0% are male, average age 39.0.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Ohio State Buckeyes men's basketball audience in United States
MetricValue
Female43.0%
Male57.0%
Average age39.0
Estimated audience size1,103,697
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Ohio State Buckeyes men's basketball audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Ohio State Buckeyes men's basketball audience comes from United States.

Worldwide audience distribution share by country for Ohio State Buckeyes men's basketball
CountryShare
United States90.7%
United Kingdom1.8%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio State Buckeyes men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio State Buckeyes men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~900K18.66×
02Kentucky~50K2.69×
03West Virginia~20K2.25×
04Indiana~60K1.99×
05Nebraska~10K1.77×
06Michigan~60K1.48×
07Iowa~20K1.39×
08Oklahoma~20K1.07×
09North Carolina~50K0.98×
10Tennessee~30K0.94×
11South Carolina~20K0.85×
12Florida~90K0.82×
13Alabama~20K0.81×
14Alaska~3K0.77×
15South Dakota~3K0.75×
16Wisconsin~20K0.73×
17Mississippi~10K0.73×
18Vermont~2K0.73×
19Illinois~40K0.72×
20Delaware~3K0.72×
21North Dakota~2K0.71×
22Virginia~30K0.69×
23Montana~3K0.68×
24Pennsylvania~40K0.65×
25Maryland~20K0.63×
26Rhode Island~3K0.63×
27Louisiana~10K0.61×
28Kansas~8K0.61×
29Washington, District of Columbia~3K0.61×
30Nevada~9K0.60×
31Arkansas~8K0.60×
32Maine~3K0.60×
33Hawaii~4K0.59×
34New Hampshire~4K0.59×
35Arizona~20K0.58×
36Idaho~5K0.56×
37New Mexico~5K0.56×
38Georgia~30K0.55×
39Oregon~9K0.49×
40Missouri~10K0.47×
41Connecticut~8K0.47×
42Utah~6K0.44×
43New Jersey~20K0.42×
44Colorado~10K0.42×
45Minnesota~9K0.41×
46Massachusetts~10K0.36×
47New York~30K0.33×
48Washington~10K0.33×
49Texas~40K0.31×
50California~40K0.22×
Fig. 06

Affinity by region

Affinity by region — Ohio State Buckeyes men's basketball, United States
0.22×1.00×18.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio State Buckeyes men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes men's basketball audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks men's basketballSports58.19×
02Columbus Blue JacketsSports38.90×
03Alabama Crimson Tide men's basketballSports37.42×
04Gonzaga Bulldogs men's basketballSports35.17×
05NBA draftSports29.11×
06Virginia Cavaliers men's basketballSports29.07×
07NBA League PassSports27.60×
08Iowa Hawkeyes men's basketballSports27.14×
09Ottawa SenatorsSports20.00×
10Wisconsin Badgers men's basketballSports19.08×
11Kansas Jayhawks men's basketballSports18.97×
12UCLA Bruins men's basketballSports16.12×
13Ohio State Buckeyes footballSports12.95×
14Ohio State UniversityBusiness & Career11.75×
15Cleveland GuardiansSports9.51×
16Cincinnati RedsSports8.65×
17Duke Blue Devils men's basketballSports7.89×
18Cleveland BrownsSports5.18×
19FedExBusiness & Career4.96×
20Mortgage loansBusiness & Career3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio State Buckeyes men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio State Buckeyes men's basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
PatriotismCONSERVATISM1.86×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio State Buckeyes men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.70×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio State Buckeyes men's basketball have in United States?

Ohio State Buckeyes men's basketball has an estimated audience of 1,103,697 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Ohio State Buckeyes men's basketball fans?

43.0% of Ohio State Buckeyes men's basketball fans are female, 57.0% are male, with an average age of 39.0 years.

03

Which brands do Ohio State Buckeyes men's basketball fans like most?

Ohio State Buckeyes men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (58.19×), Columbus Blue Jackets (38.9×), and Gonzaga Bulldogs men's basketball (35.17×) over the country average.

04

Where do Ohio State Buckeyes men's basketball fans live in United States?

Ohio State Buckeyes men's basketball fans in United States are most concentrated in Ohio (reach ~900K), Florida (reach ~90K), and Michigan (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio State Buckeyes men's basketball fans also like?

Beyond Ohio State Buckeyes men's basketball itself, the audience over-indexes on Columbus Blue Jackets (38.9×), Gonzaga Bulldogs men's basketball (35.17×), NBA League Pass (27.6×), and Virginia Cavaliers men's basketball (29.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Ohio State Buckeyes men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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