Ohio State Buckeyes men's basketball Audience in United States

Ohio State Buckeyes men's basketball logo

Ohio State Buckeyes men's basketball has an estimated audience of 1,610,124 people in United States. 43.0% are female, 57.0% are male, average age 39.0. Top regions: Ohio, Florida, Kentucky. Top brand affinities: Sinaloa, Grace Slick, Goop, Grinch, Quiche.

The average Ohio State Buckeyes men's basketball fan in United States is 39.0 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Kentucky. Top brand affinities include Sinaloa, Grace Slick, Goop, with strongest over-indexing on Sinaloa (33.7× the country average). Demographically, the Ohio State Buckeyes men's basketball audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Ohio State Buckeyes men's basketball fans

Demographic split for Ohio State Buckeyes men's basketball audience in United States
MetricValue
Female43.0%
Male57.0%
Average age39.0
Estimated audience size1,610,124

Audience persona

The typical Ohio State Buckeyes men's basketball fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Ohio State Buckeyes men's basketball in United States
RegionReachAffinity
Ohio844,57517.03×
Florida91,2760.84×
Kentucky74,6853.7×
Indiana68,0852.31×
Michigan65,7631.56×
Texas43,7070.32×
North Carolina36,7160.76×
California36,5390.21×
Illinois36,4480.68×
Pennsylvania34,1090.63×
Tennessee30,9500.96×
New York30,7920.34×
Georgia27,6880.56×
Oklahoma24,2471.36×
Alabama22,9661.02×
Maryland21,4300.77×
Virginia20,8530.53×
South Carolina18,9290.78×
Arizona18,7260.57×
New Jersey17,2930.42×
Iowa16,9641.28×
Wisconsin15,0870.62×
Louisiana13,5440.65×
Nebraska11,1391.38×
West Virginia11,1241.48×
Mississippi10,3330.78×
Oregon9,4810.51×
Nevada9,2870.6×
Missouri9,2850.36×
Massachusetts9,1910.29×
Colorado9,0750.36×
Washington7,2350.22×
Arkansas6,7190.51×
Kansas6,6600.52×
Minnesota6,6560.29×
Connecticut5,5970.35×
Delaware3,1960.72×
New Mexico2,9640.37×
Utah2,9000.2×
Hawaii2,7930.4×
Washington, District of Columbia2,2170.46×
Maine2,0980.36×
Idaho1,8270.23×
Montana1,5680.35×
New Hampshire1,5220.24×
South Dakota1,4720.4×
Rhode Island1,4690.29×
Vermont1,3510.48×
North Dakota1,2130.37×
Wyoming9600.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes men's basketball audience
BrandAffinityCategory
Sinaloa33.7×Travel & Leisure
Grace Slick28.9×Music & Radio
Goop12.16×Internet & Social Media
Grinch8.37×Movies & TV
Quiche26.28×Food & Beverages
Vocal harmony8.32×Music & Radio
Governor of Michigan12.6×Politics & Society
Mathcore13.08×Music & Radio
Wok10.08×Food & Beverages
Guitarist (magazine)14.06×Music & Radio
Hipster10.99×Politics & Society
Google Home7.07×Technology & Electronics
No Escape (1994 film)12.27×Movies & TV
Cherish (group)11.51×Music & Radio
Hibachi8.29×Food & Beverages
TV Fanatic11.18×Movies & TV
Product design1.81×Business & Career
Kikar HaShabbat14.72×News
Find Me Guilty27.5×Movies & TV
headspace8.21×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State Buckeyes men's basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.4
Career OrientationPOWER1.11
Social Media UsageJOY1.07
PatriotismCONSERVATISM1.05
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Ohio State Buckeyes men's basketball
CountryShare
United States92.6%
United Kingdom1.2%
China1.1%

See Ohio State Buckeyes men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Ohio State Buckeyes men's basketball have in United States?

Ohio State Buckeyes men's basketball has an estimated audience of 1,610,124 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Ohio State Buckeyes men's basketball fans?

43.0% of Ohio State Buckeyes men's basketball fans are female, 57.0% are male, with an average age of 39.0 years.

Which brands do Ohio State Buckeyes men's basketball fans like most?

Ohio State Buckeyes men's basketball fans show strongest brand affinity for Sinaloa (33.7×), Grace Slick (28.9×), and Goop (12.16×) over the country average.

Where do Ohio State Buckeyes men's basketball fans live in United States?

Ohio State Buckeyes men's basketball fans in United States are most concentrated in Ohio (reach 844,575), Florida (reach 91,276), and Kentucky (reach 74,685). These three regions account for the largest share of the active audience.

What other brands do Ohio State Buckeyes men's basketball fans also like?

Beyond Ohio State Buckeyes men's basketball itself, the audience over-indexes on Grace Slick (28.9×), Goop (12.16×), Grinch (8.37×), and Quiche (26.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.