Ohio State University Audience in United States

Ohio State University logo

Ohio State University has an estimated audience of 9,090,455 people in United States. 48.8% are female, 51.2% are male, average age 41.5. Top regions: Ohio, California, Texas. Top brand affinities: Kuwait Oil Company, Ohio State Buckeyes, Ohio State Buckeyes football, Ohio, Kirk Cousins.

The average Ohio State University fan in United States is 41.5 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Kuwait Oil Company, Ohio State Buckeyes, Ohio State Buckeyes football, with strongest over-indexing on Kuwait Oil Company (1948.75× the country average). Demographically, the Ohio State University audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Ohio State University fans

Demographic split for Ohio State University audience in United States
MetricValue
Female48.8%
Male51.2%
Average age41.5
Estimated audience size9,090,455

Audience persona

The typical Ohio State University fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Kuwait Oil Company.

Top regions in United States

Top regions ranked by reach for Ohio State University in United States
RegionReachAffinity
Ohio2,753,7449.83×
California695,5940.7×
Texas586,6710.75×
New York539,4441.06×
Illinois451,5001.49×
Florida435,7240.71×
Pennsylvania382,2101.25×
New Jersey287,3021.24×
Michigan280,2611.18×
Georgia256,9630.92×
Virginia255,3991.15×
Indiana229,3111.38×
North Carolina227,1150.83×
Maryland200,7831.28×
Massachusetts184,7341.03×
Tennessee177,4390.97×
Kentucky146,3661.28×
Washington140,1260.77×
Missouri119,9380.82×
Arizona105,0100.57×
South Carolina102,9570.75×
Colorado100,7040.7×
Wisconsin95,8910.7×
Connecticut94,4391.04×
Minnesota91,0600.7×
Alabama83,2380.66×
Oregon76,1130.73×
Louisiana75,4040.64×
West Virginia72,5181.71×
Oklahoma66,7040.66×
Iowa56,7840.76×
Mississippi51,4130.69×
Kansas49,5830.69×
Nevada47,0860.54×
Arkansas44,2830.59×
Utah42,7160.52×
Washington, District of Columbia36,3511.33×
Nebraska30,0710.66×
New Hampshire26,0460.73×
Idaho24,4130.54×
New Mexico23,9440.53×
Hawaii23,8200.61×
Rhode Island21,0340.73×
Maine19,6710.6×
Delaware18,8940.75×
Montana12,7300.5×
South Dakota12,2180.58×
North Dakota11,3550.61×
Vermont10,8820.68×
Alaska7,7450.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State University audience
BrandAffinityCategory
Kuwait Oil Company1948.75×Business & Career
Ohio State Buckeyes16.27×Sports
Ohio State Buckeyes football9.03×Sports
Ohio4.25×Travel & Leisure
Kirk Cousins10.49×Sports
University of Milan15.58×Business & Career
Cleveland Browns3.56×Sports
Ohio State Buckeyes men's basketball11.75×Sports
Columbus, Ohio4.46×Travel & Leisure
Cincinnati Reds3.96×Sports
Indiana Hoosiers football3.79×Sports
Midwestern United States2.05×Travel & Leisure
Aaron Rodgers2.8×Sports
Cleveland Guardians4×Sports
Detroit Lions2.66×Sports
Cleveland Cavaliers3.02×Sports
Eastern Time Zone1.61×Politics & Society
Chicago Bears2.27×Sports
Detroit Tigers2.36×Sports
Green Bay Packers2.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State University audience
TraitClusterScore
ExtroversionTHRILL1.11
Community OrientationOPEN1.1
PatriotismCONSERVATISM1.09
Sports ActivityPOWER1.06
Early Adopter MentalityPOWER1.06
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Ohio State University
CountryShare
United States82.0%
China2.5%
United Kingdom2.4%

See Ohio State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Ohio State University have in United States?

Ohio State University has an estimated audience of 9,090,455 people in United States, concentrated in Ohio and California.

What is the gender split and age of Ohio State University fans?

48.8% of Ohio State University fans are female, 51.2% are male, with an average age of 41.5 years.

Which brands do Ohio State University fans like most?

Ohio State University fans show strongest brand affinity for Kuwait Oil Company (1948.75×), Ohio State Buckeyes (16.27×), and Ohio State Buckeyes football (9.03×) over the country average.

Where do Ohio State University fans live in United States?

Ohio State University fans in United States are most concentrated in Ohio (reach 2,753,744), California (reach 695,594), and Texas (reach 586,671). These three regions account for the largest share of the active audience.

What other brands do Ohio State University fans also like?

Beyond Ohio State University itself, the audience over-indexes on Ohio State Buckeyes (16.27×), Ohio State Buckeyes football (9.03×), Ohio (4.25×), and Kirk Cousins (10.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.