Rascasse Audience Intelligence

Ohio State University Audience in United States

A data profile of the people who buy, follow and care about Ohio State University in United States — modelled from more than twelve digital signal sources. Ohio State University has an estimated audience of 9,090,455 people in United States.

#1among University in United States#244among POI in United States#380in Business & Career

The average Ohio State University fan in United States is 41.5 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Kuwait Oil Company, Ohio State Buckeyes, Ohio State Buckeyes football, with strongest over-indexing on Kuwait Oil Company (1948.75× the country average).

Demographically, the Ohio State University audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio State University fan in United States is balanced, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Kuwait Oil Company.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio State University profile in United States.

Audience size
9.1M
in United States
Gender
48.8%♀
51.2% male
Age
41.5
average years
Country rank
#3934
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio State University fans

48.8% are female, 51.2% are male, average age 41.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Ohio State University audience in United States
MetricValue
Female48.8%
Male51.2%
Average age41.5
Estimated audience size9,090,455
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ohio State University audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Ohio State University audience comes from United States.

Worldwide audience distribution share by country for Ohio State University
CountryShare
United States82.0%
China2.5%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio State University fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~3M9.84×
02West Virginia~80K1.79×
03Indiana~200K1.46×
04Illinois~400K1.45×
05Kentucky~200K1.36×
06Pennsylvania~400K1.28×
07Washington, District of Columbia~30K1.27×
08Maryland~200K1.22×
09New Jersey~300K1.17×
10Michigan~300K1.13×
11Virginia~200K1.12×
12Connecticut~90K1.00×
13Massachusetts~200K0.97×
14New York~500K0.96×
15Tennessee~200K0.88×
16Georgia~200K0.85×
17Delaware~20K0.84×
18Texas~600K0.82×
19North Carolina~200K0.82×
20Missouri~100K0.80×
21Vermont~10K0.79×
22New Hampshire~30K0.78×
23South Carolina~100K0.76×
24Iowa~60K0.76×
25Rhode Island~20K0.76×
26Washington~100K0.73×
27Mississippi~50K0.73×
28North Dakota~10K0.73×
29Wisconsin~100K0.72×
30Minnesota~90K0.72×
31South Dakota~20K0.72×
32Kansas~50K0.71×
33Nebraska~30K0.71×
34Alabama~90K0.70×
35Oregon~70K0.70×
36Hawaii~30K0.70×
37Colorado~100K0.68×
38Florida~400K0.67×
39Oklahoma~70K0.67×
40Maine~20K0.67×
41California~700K0.66×
42Louisiana~80K0.66×
43Arkansas~50K0.65×
44Alaska~10K0.65×
45Montana~20K0.64×
46New Mexico~30K0.61×
47Idaho~30K0.61×
48Arizona~100K0.59×
49Nevada~50K0.57×
50Utah~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Ohio State University, United States
0.56×1.00×9.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio State University audience
#·InterestCategoryAffinity×
01Kuwait Oil CompanyBusiness & Career1948.75×
02Ohio State BuckeyesSports16.27×
03University of MilanBusiness & Career15.58×
04Ohio State Buckeyes men's basketballSports11.75×
05Kirk CousinsSports10.49×
06Ohio State Buckeyes footballSports9.03×
07Columbus, OhioTravel & Leisure4.46×
08OhioTravel & Leisure4.25×
09Cleveland GuardiansSports4.00×
10Cincinnati RedsSports3.96×
11Indiana Hoosiers footballSports3.79×
12Cleveland BrownsSports3.56×
13Cleveland CavaliersSports3.02×
14Aaron RodgersSports2.80×
15Detroit LionsSports2.66×
16Detroit TigersSports2.36×
17Green Bay PackersSports2.31×
18Chicago BearsSports2.27×
19Midwestern United StatesTravel & Leisure2.05×
20Eastern Time ZonePolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio State University audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.14×
PatriotismCONSERVATISM1.14×
Community OrientationOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio State University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Luxury OrientationPREMIUM0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio State University have in United States?

Ohio State University has an estimated audience of 9,090,455 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Ohio State University fans?

48.8% of Ohio State University fans are female, 51.2% are male, with an average age of 41.5 years.

03

Which brands do Ohio State University fans like most?

Ohio State University fans show strongest brand affinity for Kuwait Oil Company (1948.75×), Ohio State Buckeyes (16.27×), and Ohio State Buckeyes football (9.03×) over the country average.

04

Where do Ohio State University fans live in United States?

Ohio State University fans in United States are most concentrated in Ohio (reach ~3M), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio State University fans also like?

Beyond Ohio State University itself, the audience over-indexes on Ohio State Buckeyes (16.27×), Ohio State Buckeyes football (9.03×), Kirk Cousins (10.49×), and Ohio (4.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Ohio State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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