Ohio State Buckeyes Audience in United States

Ohio State Buckeyes has an estimated audience of 3,511,400 people in United States. 35.8% are female, 64.2% are male, average age 38.1. Top regions: Ohio, Florida, Texas. Top brand affinities: Tampa Bay Buccaneers, Nebraska Cornhuskers football, Buffalo Bills, Jacksonville Jaguars, Cincinnati Bengals.

The average Ohio State Buckeyes fan in United States is 38.1 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Texas. Top brand affinities include Tampa Bay Buccaneers, Nebraska Cornhuskers football, Buffalo Bills, with strongest over-indexing on Tampa Bay Buccaneers (16.48× the country average). Demographically, the Ohio State Buckeyes audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Ohio State Buckeyes fans

Demographic split for Ohio State Buckeyes audience in United States
MetricValue
Female35.8%
Male64.2%
Average age38.1
Estimated audience size3,511,400

Audience persona

The typical Ohio State Buckeyes fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Tampa Bay Buccaneers.

Top regions in United States

Top regions ranked by reach for Ohio State Buckeyes in United States
RegionReachAffinity
Ohio1,944,98517.98×
Florida251,7001.06×
Texas160,2690.53×
California133,5750.35×
Pennsylvania111,1520.94×
Michigan106,9821.17×
Georgia97,1570.9×
New York94,4330.48×
Illinois81,8320.7×
North Carolina76,4550.72×
Indiana69,0231.08×
Tennessee67,8900.96×
Kentucky59,6331.35×
Virginia59,4380.69×
South Carolina57,4961.09×
Colorado39,1390.71×
Arizona38,5670.54×
New Jersey38,1390.43×
Washington37,0650.53×
Missouri29,8930.53×
West Virginia29,8551.83×
Maryland29,6800.49×
Wisconsin28,0030.53×
Oregon27,6780.69×
Massachusetts26,9470.39×
Alabama24,5850.5×
Iowa24,0600.83×
Nevada22,7470.67×
Minnesota21,3070.42×
Oklahoma20,1230.52×
Louisiana19,3690.43×
Mississippi17,6510.61×
Arkansas16,2930.56×
Kansas14,1820.51×
Nebraska13,5350.77×
Connecticut13,2850.38×
Utah12,2770.39×
Wyoming7,5331.45×
Idaho7,2200.41×
New Mexico7,1890.41×
Hawaii6,6470.44×
Montana6,6170.68×
Delaware6,4320.66×
Washington, District of Columbia6,0340.57×
New Hampshire5,9740.43×
Maine5,3130.42×
Rhode Island5,1470.46×
South Dakota4,6390.57×
North Dakota3,1500.44×
Alaska2,9790.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes audience
BrandAffinityCategory
Tampa Bay Buccaneers16.48×Sports
Nebraska Cornhuskers football26.31×Sports
Buffalo Bills11.1×Sports
Jacksonville Jaguars18.99×Sports
Cincinnati Bengals16.28×Sports
Minnesota Vikings13×Sports
Indianapolis Colts15.08×Sports
Miami Dolphins12.35×Sports
Cleveland Browns11.83×Sports
Green Bay Packers9.34×Sports
New York Jets14.64×Sports
Pittsburgh Steelers8.79×Sports
Seattle Seahawks10.3×Sports
Ohio State Buckeyes football16.89×Sports
Denver Broncos9.15×Sports
Los Angeles Rams10.99×Sports
New York Giants11.38×Sports
Detroit Lions8.08×Sports
Arizona Cardinals11.55×Sports
Baltimore Ravens9.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio State Buckeyes audience
TraitClusterScore
Sports ActivityPOWER1.04
ExtroversionTHRILL1.03
PatriotismCONSERVATISM0.99
Luxury OrientationPREMIUM0.99
Family OrientationCONSERVATISM0.98
IndulgenceJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Ohio State Buckeyes
CountryShare
United States91.2%
United Kingdom1.6%
Canada1.3%

See Ohio State Buckeyes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Ohio State Buckeyes have in United States?

Ohio State Buckeyes has an estimated audience of 3,511,400 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Ohio State Buckeyes fans?

35.8% of Ohio State Buckeyes fans are female, 64.2% are male, with an average age of 38.1 years.

Which brands do Ohio State Buckeyes fans like most?

Ohio State Buckeyes fans show strongest brand affinity for Tampa Bay Buccaneers (16.48×), Nebraska Cornhuskers football (26.31×), and Buffalo Bills (11.1×) over the country average.

Where do Ohio State Buckeyes fans live in United States?

Ohio State Buckeyes fans in United States are most concentrated in Ohio (reach 1,944,985), Florida (reach 251,700), and Texas (reach 160,269). These three regions account for the largest share of the active audience.

What other brands do Ohio State Buckeyes fans also like?

Beyond Ohio State Buckeyes itself, the audience over-indexes on Nebraska Cornhuskers football (26.31×), Buffalo Bills (11.1×), Jacksonville Jaguars (18.99×), and Cincinnati Bengals (16.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.