Rascasse Audience Intelligence

Ohio State Buckeyes Audience in United States

A data profile of the people who buy, follow and care about Ohio State Buckeyes in United States — modelled from more than twelve digital signal sources. Ohio State Buckeyes has an estimated audience of 3,514,393 people in United States.

#176among Team in United States#788in Sports

The average Ohio State Buckeyes fan in United States is 38.1 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Texas.

Top brand affinities include Ohio State Buckeyes football, Ohio State University, Buffalo Bills, with strongest over-indexing on Ohio State Buckeyes football (23.08× the country average).

Demographically, the Ohio State Buckeyes audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio State Buckeyes fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Ohio State Buckeyes football.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio State Buckeyes profile in United States.

Audience size
3.5M
in United States
Gender
35.8%♀
64.2% male
Age
38.1
average years
Country rank
#8985
Team in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio State Buckeyes fans

35.8% are female, 64.2% are male, average age 38.1.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Ohio State Buckeyes audience in United States
MetricValue
Female35.8%
Male64.2%
Average age38.1
Estimated audience size3,514,393
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ohio State Buckeyes audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Ohio State Buckeyes audience comes from United States.

Worldwide audience distribution share by country for Ohio State Buckeyes
CountryShare
United States91.3%
United Kingdom1.6%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio State Buckeyes audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio State Buckeyes fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M15.88×
02West Virginia~30K1.83×
03Kentucky~60K1.38×
04Indiana~80K1.24×
05South Carolina~70K1.24×
06Wyoming~6K1.23×
07Michigan~100K1.17×
08Georgia~100K1.08×
09Florida~300K1.05×
10Tennessee~70K1.04×
11Alabama~50K0.96×
12Pennsylvania~100K0.93×
13Mississippi~30K0.87×
14North Carolina~90K0.86×
15Nebraska~10K0.82×
16Iowa~20K0.81×
17Montana~8K0.79×
18South Dakota~6K0.78×
19Virginia~70K0.77×
20Colorado~40K0.74×
21Delaware~7K0.73×
22Alaska~5K0.72×
23North Dakota~5K0.72×
24Illinois~80K0.69×
25Arkansas~20K0.68×
26Washington, District of Columbia~7K0.68×
27Texas~200K0.66×
28Arizona~50K0.66×
29Nevada~20K0.66×
30Oregon~30K0.64×
31Hawaii~10K0.64×
32Maine~8K0.63×
33Oklahoma~20K0.62×
34Rhode Island~7K0.62×
35Louisiana~30K0.61×
36New Hampshire~8K0.61×
37Missouri~30K0.60×
38Kansas~20K0.59×
39New Mexico~10K0.59×
40Idaho~10K0.58×
41Wisconsin~30K0.56×
42Washington~40K0.54×
43Maryland~30K0.54×
44Minnesota~30K0.51×
45Connecticut~20K0.50×
46Utah~20K0.50×
47New York~90K0.46×
48New Jersey~40K0.45×
49Massachusetts~30K0.45×
50California~100K0.37×
Fig. 06

Affinity by region

Affinity by region — Ohio State Buckeyes, United States
0.37×1.00×15.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio State Buckeyes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio State Buckeyes audience
#·InterestCategoryAffinity×
01Ohio State Buckeyes footballSports23.08×
02Ohio State UniversityBusiness & Career16.27×
03Nebraska Cornhuskers footballSports16.05×
04Jacksonville JaguarsSports12.19×
05Cincinnati BengalsSports11.57×
06Tampa Bay BuccaneersSports11.47×
07New York JetsSports11.16×
08Indianapolis ColtsSports11.10×
09Miami DolphinsSports9.72×
10Cleveland BrownsSports9.63×
11New York GiantsSports9.18×
12Minnesota VikingsSports9.06×
13Buffalo BillsSports9.03×
14Los Angeles RamsSports8.82×
15Denver BroncosSports8.50×
16Baltimore RavensSports8.36×
17Seattle SeahawksSports8.29×
18Detroit LionsSports7.30×
19Green Bay PackersSports7.22×
20Pittsburgh SteelersSports7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio State Buckeyes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio State Buckeyes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Career OrientationPOWER1.33×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio State Buckeyes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio State Buckeyes have in United States?

Ohio State Buckeyes has an estimated audience of 3,514,393 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Ohio State Buckeyes fans?

35.8% of Ohio State Buckeyes fans are female, 64.2% are male, with an average age of 38.1 years.

03

Which brands do Ohio State Buckeyes fans like most?

Ohio State Buckeyes fans show strongest brand affinity for Ohio State Buckeyes football (23.08×), Ohio State University (16.27×), and Buffalo Bills (9.03×) over the country average.

04

Where do Ohio State Buckeyes fans live in United States?

Ohio State Buckeyes fans in United States are most concentrated in Ohio (reach ~1.5M), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ohio State Buckeyes fans also like?

Beyond Ohio State Buckeyes itself, the audience over-indexes on Ohio State University (16.27×), Buffalo Bills (9.03×), Tampa Bay Buccaneers (11.47×), and Cleveland Browns (9.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ohio State Buckeyes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio State Buckeyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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